Bridge Marketing is a data-driven digital marketing company providing audience segments, multi-channel campaigns and AI-based audience optimizations.► Spearheaded the development and launch of several products and systems, including an audience platform, mobile data monetization platform and a marketing DW.► Communicated and aligned vision, roadmap and sprints between C-level, Product, Engineering, Sales and Marketing across Israel, US and Argentina HQs.► Boosted Biz Dev and Sales engagement and assurance by implementing dashboards visualizing their contribution to the company’s data assets.

My Single Point offers a holistic enterprise strategy execution web-based suite, spanning across PPM, budget and performance management. The system is boosted by a flexible platform enabling solutions to be tailor-made to client maturity level and culture. Its 30+ clients are blue chip enterprises of various lines-of-businesses.► Built a collaborative goal management product. Continuously validated product features against clients, usability testers and company strategy.► Designed the next major version of the product. Defined and maintained overall vision, quarterly goals, and iteration features.► Designed a re-branded website, produced promotional videos and introduced Google Analytics metrics. These tools were instrumental to converting leads to opportunities.

► Launched an enterprise application builder software, which allowed clients to tailor the MySP software to their maturity level and culture. Aligned the product to the company’s long-term strategy, market research insights, and client requirements. The product was a game-changer in the company’s ability to sell and has led to the most significant deals signed.► Established product design practices, including wireframes, UX guidelines, and usability testing, resulting in improved team productivity and product quality. ► Led six engineers, a tester and a designer through development and launch of the product. Reduced risks and increased stakeholder confidence by implementing agile practices.► Delivered an online, live workshop to English, German and Spanish clients.

► Designed UI face-lift based on modern standards, increasing client satisfaction, and lead-to-opportunity rate.► Designed and developed an EAI module integrating to HP Quality Center, MS Project Server, and TFS. The module was marketed as a USP and reduced implementation cost by 40%.

► Successfully implemented the product at largest clients: Clal Insurance, Menora Insurance, and Cellcom, across their IT departments. Project sizes: $100Ks.

► Led the implementation of an ERP solution on top of HP Service Desk platform.

► Initiated and managed a project to convert legacy system from VB 6 to .NET technologies. ► Designed a flexible logical system architecture which reduced development time.

► Introduced agile development methodologies to increase productivity and quality.► Mentored new engineers as team expanded from one to six members.