Ari Digital is an independent and innovative digital strategy consulting agency with expertise in management, implementation, and ongoing consultation.We help companies embrace innovation and digital transformation strategies and technologies to create opportunities and increase value.We specialize in the following areas:ConsultingWeb Design & DevelopmentData Analytics​CRM & Marketing AutomationeCommerce storesSEO & Paid Advertising

Hertz is the world's most experienced car rental company with 11,500 rental stations in over 170 countries.My responsibilities were:• Management and operation of digital assets: social media channels, websites, and applications. • Characterization and management of digital processes - including UX / UI / QA. Development and upgrading of the company's websites and applications.• Construction and execution of personalization campaigns to customers via marketing automation system and digital channels.• Analyzing and producing reports, analyzing traffic data, and carrying out routine management and control activities. Build integrated performance reports and media.

One of the leading eCommerce platforms in Israel (at present - https://www.azrieli.com/)My responsibilities were:• Administration and operation of E-Commerce sites with 2.5 million monthly visitors – design, development, creative and content management.• Construction and consolidation of marketing strategy, including market research and competitor assessment.• Strategic cooperation development – Creating and managing co-operations with affiliated groups and other commercial elements.• Mail and Newsletter system administration – writing, HTML editing, production, and dispatching. Performance tracking and campaign results analysis through Google Analytics.