Idania Borrero-Knight Email & Phone Number

Manchester, England, United Kingdom

As the manager of Optimizely’s Content Marketing Platform (CMP) for Ingredion’s Global Marketing Team, I facilitate seamless collaboration and campaign management across our worldwide team. I design and implement content creation processes, providing expert guidance on CMP best practices. Additionally, I define the planning process for our Global Digital and Marcomms teams and project manage all global campaigns, ensuring smooth operations and clear communication throughout each campaign. When I’m not optimizing marketing strategies, you might find me spinning tracks as a DJ or exploring new travel destinations.

Manchester, England, United Kingdom

During my 7 years at SEFE Energy, I held various positions within the Integrated Marketing and Customer Excellence teams. In my most recent role as Customer Experience Manager, I focused on four key areas:1. Customer Research: I planned and managed the annual research agenda across the business, identifying new business opportunities, driving new product development, and uncovering areas of growth or dissatisfaction among customers and prospects.2. Voice of the Customer and Customer Satisfaction: I led the monthly Voice of the Customer program, transforming feedback into actionable insights to enhance customer satisfaction.3. Development of Products and Services: Leveraging data from our research, I collaborated with cross-functional teams to ensure our product portfolio met customer needs, guided by research and customer feedback.4. Innovation Program: I regularly reviewed customer journeys, working with various teams to facilitate improvements, highlight pain points, and identify development opportunities. I frequently met with key stakeholders and project owners to share analytical debriefs, complete with summaries, conclusions, and actionable recommendations.

Manchester, United Kingdom

After celebrating 5 years at SEFE Energy, I transitioned into a new role as Sales and Marketing Technology Manager, focusing exclusively on the UK market. In this position, I established the foundational technology stack that empowered our Sales and Marketing teams to achieve their ambitious growth targets for 2020 and beyond.

Manchester, United Kingdom

In this role, I focused on four main areas:1. Measurement, Analytics & Reporting: I defined KPIs, enhanced marketing metrics, and managed analytics, budgeting, and planning to measure and improve team performance.2. Marketing Technology: I delivered new marketing technologies, built automation journeys, and provided training and support for the team. Additionally, I managed technical SEO and oversaw website development and maintenance.3. Data and Process Management: I ensured all key marketing processes were documented and continuously improved. I also managed data integrity, sources, and optimization.4. Customer Insights and Customer Experience: I owned the customer experience for sales and marketing, leveraging customer insights and feedback to drive improvements.

Manchester, United Kingdom

I managed all customer-facing digital touchpoints (portals and websites) for the UK and Europe, with a strong focus on UX. I oversaw the UK digital marketing strategy and budget, encompassing CRO, SEO, content, social media, email, video, and more. Additionally, I was responsible for sourcing and implementing new digital platforms and tools required by the business, such as email platforms, CRM systems, social media management tools, and webinar platforms.

Rochdale, United Kingdom

I was responsible for the ongoing development of Zen Internet’s website, portals, systems, and tools, including shaping the online customer and partner proposition and content. My responsibilities included managing social media profiles and fostering a collaborative approach with internal stakeholders to drive input into digital platforms. I focused on improving online acquisition, conversion, and retention across online channels using analytical data, PPC, and website optimization.

Warrington, United Kingdom

Following aggressive business growth plans and over 60 acquisitions, I managed the online presence of the entire business through a suite of over 27 websites, each operating under various brands and serving domestic, agricultural, and corporate customers. I planned and managed the annual online budget and marketing plan for all digital activities, including social media, email, PPC, SEO, and web development/maintenance. I was solely responsible for sourcing web developers and creating comprehensive website specification briefs that covered design, customer journey, user experience, and technical backend requirements, including CMS and systems integration.

Manchester, United Kingdom

I was responsible for all online marketing activities, including PPC campaigns, email marketing, social media profiles, affiliate programs, and website development and maintenance. I specified the design and build of HSSLiveHire.com, a high-profile Extranet, and managed UAT with key stakeholders both inside and outside the organization. Additionally, I handled budget planning and management, online performance reporting, and domain name portfolio management.

Manchester, United Kingdom

I devised and executed the group’s 3-year B2B marketing strategy, encompassing new business acquisition plans and customer retention campaigns. I implemented comprehensive online marketing strategies, including SEO programs, PPC campaigns, email marketing, and web analytics. From concept to print, I managed the entire process of brochure and catalogue creation. I also conceptualized and championed the brand strategy, and instigated new in-house procedures for data segmentation and management.

Chester, United Kingdom

I managed the launch of a new, multi-currency and multi-lingual transactional website across eight European countries, including Belgium, France, Germany, Ireland, Italy, Spain, The Netherlands, and the United Kingdom. I oversaw the translation, printing, and distribution of direct marketing materials to all target markets. Additionally, I negotiated data acquisition for all relevant countries and monitored each campaign’s ROI. I also served as the official translator for all materials destined for the Spanish market.