Ida Helena Rust Email & Phone Number

I advise deep tech start-ups, multinationals and public organizations on the deployment of AI and human resources to optimize organizational performance and resilience in an AI automated environment.I combine a human-centric approach with a system and process view, resulting in decision-making based on human objectives, supported by AI technologies (XAI and applied AI ethics).I bring in new thinking, based on 15 years of a mix of academic and business projects, including my PhD Philosophy research on human critical thinking and creativity in a ubiquitous AI environment.I have global experience (>15 years) in developing and managing the business development and innovation strategies for Multinationals, SME's, Startups and (regional) governments. My expertise is based on my work (EU, USA, Japan) in the application of intelligent automation & robotics in combination with human factor knowledge derived from defence and space research, industrial process automation and my work with deeptech and science-based companies (>10 years).Key words: Human , Artificial Intelligence , AI decision support system , AI control problem , Industry 5.0 , Intelligent Automation , AIoT , Cyber-Physical-Human System , Human Factors , Socio-Technical system , Affective Computing , Training , Game-based Learning , Serious gaming . Human Skills , Critical Thinking , Human Creativity , Human-Machine Interface , Trust , Philosophy , Technology Transfer , Knowledge Valorisation , Market Intelligence , Foresight , Futures Literacy , Stakeholder Management , Defence , Process Industry , Oil & Gas , Healthcare industry , Life sciences . Multinationals , Knowledge Institutes , Government

Listed skills include Business Development, Analysis, Strategic Planning, Public Relations, and 14 others.