Ida Sass Andersen Email & Phone Number

Copenhagen, DK

As a Digital Marketing & Branding Consultant at PwC, I bring my expertise in navigating the complexities of digital channels. My role involves crafting and optimising digital strategies and social media marketing, conducting thorough research and data analysis, and leading impactful marketing campaigns across channels. Beyond the digital landscape, I am.

• At SQUARELY COPENHAGEN, I manage all aspects of inbound digital marketing and digital touchpoints; from data analytics, e-commerce design and optimisation, automation flow, content design, SEM, SEO, and paid and.
• Measure and report performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).
• Create and execute the digital marketing strategy across digital touch points and media platforms including Meta, Google, LinkedIn, and Pinterest.
• Manage, moderate, and drive innovative marketing campaigns based on data insights and performance
• Strengthen the brand perception and image through SEO-optimised website, campaigns, and organic social media.
• Design and optimise automation flows for newsletters and social media marketing.

Copenhagen, Capital Region, Denmark

• Paper Matters was my own agency where I worked as a consultant within branding and marketing on digital platforms. I worked with clients such as Kunzendorf, Sisse Dinesen, Københavns Kommune, Dansk Journalistforbund.
• Created and executed digital marketing strategy across digital platforms including website optimisation, e-mail and marketing automation flows, organic and paid social media marketing, and SEO-optimisation.
• Managed, monitored, and drove optimisation on paid and organic social media platforms including copy-writing and content design in Adobe Creative Cloud.
• Strengthened brand perception and image through project management and integrating overall enhanced digital strategies across platforms.
• Built and optimised B2B websites, B2C e-commerce, and flows based on data and keyword research (SEO).
• Utilised analytics tools to track consumer engagement and draw insights, implement tests, and improve performance.

• SLEEPACY is a new digital omnichannel commerce brand created by Hilding Anders. I was responsible for developing and implementing strategies that promoted the brand and drove traffic to the store in Stockholm. Together.
• Managed various channels like social media networks, website content and email marketing to deliver a persuasive and cohesive marketing message to the audience.
• Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).
• Brainstormed new and creative growth strategies through digital marketing.
• Planned, executed, and measured experiments and conversion tests.

• As a social media manager at DSG, I constantly analysed social media audiences and developed tailored strategies. I did market research collection, analysis, and interpretation of market data to design high-performing.
• Created and executed the social media marketing strategy across platforms such as Instagram, Facebook, and LinkedIn.
• Crafted and optimised compelling content based on data, customer segments, and market research
• Planned and automated social media post with Hootsuite.
• Managed, moderated, and drove conversations and engagement on social media platforms.
• Organised and defined KPIs and KRAs for social media content and campaigns.

• At Ducklas Media, I worked with paid social media with a focus on Facebook and Instagram advertisements. I had ten clients for who I analysed and researched their industry based on data, created and developed digital.
• Managed paid social media planning for the execution of marketing strategies and community management on Facebook Ads Manager for clients.
• Strengthened and optimise the digital presence and conversion rate for clients.
• Designed engaging visual content as well as copy-writing for all campaigns.
• Measured and analysed social media marketing performance and identified audience behaviours.

Melbourne, Australia

• I was responsible for developing and executing the creative social media strategy. I defined the most important social media KPIs and managed and oversaw all social media content. I automated social media activities on.
• Managed social media planning for the execution of the innovative social strategies and community management on Hootsuite.
• Monitored SEO and user engagement to suggest content optimisation and strengthened reader relationship including UGC.
• Communicated with industry professionals and influencers via social media to create a strong network.
• Planned and executed photoshoots for social media content as well as designing content for countdowns, launching, etc.

WiredMind is a start-up company that needed digital branding and social media content. I was responsible for digital branding including the development of the digital marketing strategy and the visual digital identity. Branding is a compelling and effective way to communicate benefits and the value propositions of services that WiredMind offers. Based on.

Copenhagen Area, Denmark

• As a graphic designer, I was responsible for all graphic design. I developed and prepared logos, typography, websites, and presentations (PowerPoint, invitations, etc.). I made the visual design for two festivals.
• Lead in design, development, and implementation of the graphic, layout, and production communication materials for the brand.
• Developed numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and advertisements).
• Managed up to five projects or tasks at a given time while under pressure to meet weekly deadlines.
• Recommended and consulted with colleagues from different teams on the most appropriate graphic design options based on their overall marketing goals and objectives.

Copenhagen Area, Denmark

At Banedanmark, I managed and developed information and made it accessible to others. I worked with electronic information, including online databases. I learned and used subject-specific knowledge to work in the sector. The job gave me excellent communication and interpersonal skills as well as IT skills in order to create and search databases, and manage.

Copenhagen Area, Denmark

• At AIESEC, I generated ideas, researched, and analysed potential target groups that were mainly young and innovative people who love to travel. I transposed ideas into creative and visual expressions for the brand. I.
• Served as a creative guide for all key projects and events.
• Led in the graphic design production process (storytelling, banners, brochures, newsletters).
• Identified, created, refined, updated, and executed visual content for social media platforms such as Facebook and SnapChat.
• Planned and designed engaging events for all community members on Facebook based on their brand identity.
• Managed a busy workflow consisting of multiple projects with tight deadlines.

Copenhagen Area, Denmark

• As a communication assistant at Metroselskabet, I wrote articles and news stories to the website and to social media platforms. I used my skills in Illustrator, Photoshop, and InDesign to develop brochures, banners.
• Created and developed presentations for staff and stakeholders’ meetings, and delivered effective persuasive copy.
• Assisted with project scope and communications outlines for different marketing initiatives.
• Coordinated a wide range of communication projects such as news stories and newsletters in relation to different upcoming events.
• Ensured that company brand and messages were maintained in all forms of communication from social media platforms to the website.

Copenhagen Area, Denmark

• At Inside PR, I took part in planning, developing, and implementing cutting edge PR strategies for clients and projects. I managed relationships with the clients in a professional and collaborative way, and I expanded.
• Designed presentations for client meetings.
• Helped public relations staff create effective written material and visual content such as press releases and mood boards.
• Managed all media, press, and public relations issues.
• Worked with managers to identify trends and developments that might influence PR strategies.
• Assisted with the integration of public relations campaigns across multiple media.

Odense Area, Denmark

• As a marketing assistant, I delivered high-quality work such as posters, folders, and newsletters within required time frames. I had to be highly creative and a lateral thinker. I used my solid understanding of.
• Designed the content of branded publications including flyers, brochures, badges, invitations, and other printed marketing designs.
• Collaborated in the execution of events for volunteers with cross-functional teams.
• Researched the market and target audience to design and create relevant and useful visual content and copy.
• Created engaging content design for events and workshops on Facebook.
• Promoted events and delivered high-quality service on Facebook before, during, and after the events.

Odense Area, Denmark

• At Red Cross Youth, I worked directly with Danish media and influencers to publicise events as I pitched news stories, angles, products, and future events to well-targeted media. I created and designed engaging social.
• Wrote and edited articles, web content, advertising copy, and publications.
• Worked alongside the production team to coordinate advertisements and promotions.
• Collaborated with team members to determine branding, positioning, and media messages.
• Wrote press materials and made presentations to media representatives.
• Raised brand awareness through consistent marketing efforts and campaign launches.

Master'S Degree, Master Of Advertising

I have developed advanced knowledge and transferable skills in advertising. I have managed to build a global and local outlook on.

Bachelor'S Degree, Economics And Strategic Communication

With a bachelor in Economics and Strategic Communication, I am knowledgeable about theory, methodology, and practice within the subjects.

Diploma, Graphic Design

I have gained a creative and innovative understanding of graphic design including typography, layout, composition, shape, colour, material.

Bachelor'S Degree, Media Studies With A Minor In Marketing, Branding And Communication

With this study, I have gained a solid knowledge of specific media, mostly social media, and I have obtained skills to achieve an.