Ida Sass Andersen Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

As a Digital Marketing & Branding Consultant at PwC, I bring my expertise in navigating the complexities of digital channels. My role involves crafting and optimising digital strategies and social media marketing, conducting thorough research and data analysis, and leading impactful marketing campaigns across channels. Beyond the digital landscape, I am dedicated to driving positive change through sustainability initiatives, aligning my work with a purpose-driven approach.

At SQUARELY COPENHAGEN, I manage all aspects of inbound digital marketing and digital touchpoints; from data analytics, e-commerce design and optimisation, automation flow, content design, SEM, SEO, and paid and organic social media. I have gained a broad understanding of customer journeys for both B2B and B2C.• Measure and report performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).• Create and execute the digital marketing strategy across digital touch points and media platforms including Meta, Google, LinkedIn, and Pinterest.• Manage, moderate, and drive innovative marketing campaigns based on data insights and performance• Strengthen the brand perception and image through SEO-optimised website, campaigns, and organic social media. • Design and optimise automation flows for newsletters and social media marketing. • Utilise media analytics tools to track consumer engagement and customer journeys across channels.

Copenhagen, Capital Region, Denmark

Paper Matters was my own agency where I worked as a consultant within branding and marketing on digital platforms. I worked with clients such as Kunzendorf, Sisse Dinesen, Københavns Kommune, Dansk Journalistforbund, Upon Magazine, on strategies, data, organic and paid media, digital design, and customer journeys.• Created and executed digital marketing strategy across digital platforms including website optimisation, e-mail and marketing automation flows, organic and paid social media marketing, and SEO-optimisation.• Managed, monitored, and drove optimisation on paid and organic social media platforms including copy-writing and content design in Adobe Creative Cloud.• Strengthened brand perception and image through project management and integrating overall enhanced digital strategies across platforms.• Built and optimised B2B websites, B2C e-commerce, and flows based on data and keyword research (SEO).• Utilised analytics tools to track consumer engagement and draw insights, implement tests, and improve performance.

SLEEPACY is a new digital omnichannel commerce brand created by Hilding Anders. I was responsible for developing and implementing strategies that promoted the brand and drove traffic to the store in Stockholm. Together with selected agencies, I created and executed digital campaigns for the website launch across multiple digital channels to strengthen brand awareness through data findings and insights.• Managed various channels like social media networks, website content and email marketing to deliver a persuasive and cohesive marketing message to the audience.• Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).• Brainstormed new and creative growth strategies through digital marketing.• Planned, executed, and measured experiments and conversion tests.

As a social media manager at DSG, I constantly analysed social media audiences and developed tailored strategies. I did market research collection, analysis, and interpretation of market data to design high-performing and engaging content and copy-writing. I increased the engagement rate and follower base while increasing the number of leads and new members of the community.• Created and executed the social media marketing strategy across platforms such as Instagram, Facebook, and LinkedIn.• Crafted and optimised compelling content based on data, customer segments, and market research• Planned and automated social media post with Hootsuite.• Managed, moderated, and drove conversations and engagement on social media platforms.• Organised and defined KPIs and KRAs for social media content and campaigns.

At Ducklas Media, I worked with paid social media with a focus on Facebook and Instagram advertisements. I had ten clients for who I analysed and researched their industry based on data, created and developed digital strategies, and designed creative advertising content such as stories, videos, carousels, etc. Furthermore, I managed digital retargeting advertisements and maintained a dynamic campaign structure based on the on-going data and creativity.In short, I:• Managed paid social media planning for the execution of marketing strategies and community management on Facebook Ads Manager for clients.• Strengthened and optimise the digital presence and conversion rate for clients.• Designed engaging visual content as well as copy-writing for all campaigns.• Measured and analysed social media marketing performance and identified audience behaviours.

Melbourne, Australia

I was responsible for developing and executing the creative social media strategy. I defined the most important social media KPIs and managed and oversaw all social media content. I automated social media activities on Hootsuite and aligned all social campaigns with other marketing campaigns to enhance performance and attract engaged readers.• Managed social media planning for the execution of the innovative social strategies and community management on Hootsuite.• Monitored SEO and user engagement to suggest content optimisation and strengthened reader relationship including UGC.• Communicated with industry professionals and influencers via social media to create a strong network.• Planned and executed photoshoots for social media content as well as designing content for countdowns, launching, etc.

WiredMind is a start-up company that needed digital branding and social media content. I was responsible for digital branding including the development of the digital marketing strategy and the visual digital identity. Branding is a compelling and effective way to communicate benefits and the value propositions of services that WiredMind offers. Based on research within brand insights, the target audience, the digital marketing objectives, strategic forecasting, and the strategic options development, I created and designed a website with a blog-site and social media accounts. I created a detailed content strategy for Twitter and LinkedIn with a content plan, content creation, engagement, posting schedule, and a solid plan on how to measure reach and engagement KPIs with analytics tools.

Copenhagen Area, Denmark

As a graphic designer, I was responsible for all graphic design. I developed and prepared logos, typography, websites, and presentations (PowerPoint, invitations, etc.). I made the visual design for two festivals: Copenhagen BugFest and Døgnet. I produced banners, posters, logos, and invitations as well as the website and app. I collaborated with a lot of people and professional groups, which required an overview and great skills in communication and understanding. I made creative advertising campaigns and projects for a lot of different purposes.In short, I:• Lead in design, development, and implementation of the graphic, layout, and production communication materials for the brand.• Developed numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and advertisements).• Managed up to five projects or tasks at a given time while under pressure to meet weekly deadlines.• Recommended and consulted with colleagues from different teams on the most appropriate graphic design options based on their overall marketing goals and objectives.

Copenhagen Area, Denmark

At Banedanmark, I managed and developed information and made it accessible to others. I worked with electronic information, including online databases. I learned and used subject-specific knowledge to work in the sector. The job gave me excellent communication and interpersonal skills as well as IT skills in order to create and search databases, and manage the content on internets and intranets, etc. An initiative and a creative approach to problem-solving were important as the customers needed fast and dynamic information. This increased my skills within customer service and commercial awareness.

Copenhagen Area, Denmark

At AIESEC, I generated ideas, researched, and analysed potential target groups that were mainly young and innovative people who love to travel. I transposed ideas into creative and visual expressions for the brand. I prepared campaigns by creating the visual identity and image, and I designed posters and made sure they were printed at the right time and place. I managed and planned various events as well as the development of strategic marketing and communication choices behind the events. All events were promoted through Facebook.In short, I:• Served as a creative guide for all key projects and events.• Led in the graphic design production process (storytelling, banners, brochures, newsletters).• Identified, created, refined, updated, and executed visual content for social media platforms such as Facebook and SnapChat.• Planned and designed engaging events for all community members on Facebook based on their brand identity.• Managed a busy workflow consisting of multiple projects with tight deadlines.

Copenhagen Area, Denmark

As a communication assistant at Metroselskabet, I wrote articles and news stories to the website and to social media platforms. I used my skills in Illustrator, Photoshop, and InDesign to develop brochures, banners, and posters for public urban spaces. I took part in customer research and learned how to reach a target group in a fun and innovative way. I managed events for customers and used my skills in strategic communication to reach potential customers on social media. In short, I:• Created and developed presentations for staff and stakeholders’ meetings, and delivered effective persuasive copy.• Assisted with project scope and communications outlines for different marketing initiatives.• Coordinated a wide range of communication projects such as news stories and newsletters in relation to different upcoming events.• Ensured that company brand and messages were maintained in all forms of communication from social media platforms to the website.

Copenhagen Area, Denmark

At Inside PR, I took part in planning, developing, and implementing cutting edge PR strategies for clients and projects. I managed relationships with the clients in a professional and collaborative way, and I expanded my network in the media industry to generate media coverage for clients and projects. I researched, wrote, designed, and distributed information such as press releases to the media industry. Additionally, I collated and analysed media coverage to produce comprehensive reports and mood boards, and I updated the website with new products and clients.In short, I:• Designed presentations for client meetings.• Helped public relations staff create effective written material and visual content such as press releases and mood boards.• Managed all media, press, and public relations issues.• Worked with managers to identify trends and developments that might influence PR strategies.• Assisted with the integration of public relations campaigns across multiple media.

Odense Area, Denmark

As a marketing assistant, I delivered high-quality work such as posters, folders, and newsletters within required time frames. I had to be highly creative and a lateral thinker. I used my solid understanding of marketing concepts and operations to research the market through interviews and questionnaires. I created content for the website and designed a graphic identity based on the target group. In addition, I planned and managed different events and workshops. I used social media to engage the target group before, during, and after the events. In short, I:• Designed the content of branded publications including flyers, brochures, badges, invitations, and other printed marketing designs.• Collaborated in the execution of events for volunteers with cross-functional teams.• Researched the market and target audience to design and create relevant and useful visual content and copy.• Created engaging content design for events and workshops on Facebook.• Promoted events and delivered high-quality service on Facebook before, during, and after the events.

Odense Area, Denmark

At Red Cross Youth, I worked directly with Danish media and influencers to publicise events as I pitched news stories, angles, products, and future events to well-targeted media. I created and designed engaging social media content and used my graphic design skills to obtain good content quality. I developed posters and prints to future events in the organisation and I made sure that the newsletter was well designed and understandable for the target group.In short, I:• Wrote and edited articles, web content, advertising copy, and publications.• Worked alongside the production team to coordinate advertisements and promotions.• Collaborated with team members to determine branding, positioning, and media messages.• Wrote press materials and made presentations to media representatives.• Raised brand awareness through consistent marketing efforts and campaign launches.• Designed engaging social media content for Facebook.

Master'S Degree, Master Of Advertising

I have developed advanced knowledge and transferable skills in advertising. I have managed to build a global and local outlook.

Bachelor'S Degree, Economics And Strategic Communication

With a bachelor in Economics and Strategic Communication, I am knowledgeable about theory, methodology, and practice within the subjects.

Diploma, Graphic Design

I have gained a creative and innovative understanding of graphic design including typography, layout, composition, shape, colour, material.

Bachelor'S Degree, Media Studies With A Minor In Marketing, Branding And Communication

With this study, I have gained a solid knowledge of specific media, mostly social media, and I have obtained skills to achieve.