As a Senior Growth Manager, I lead comprehensive digital advertising campaigns aimed at driving impactful results for our clients. Leveraging my expertise in paid search, display advertising, and social media advertising, I develop strategic plans tailored to each client's objectives, optimizing campaigns for maximum ROI and engagement. By continuously analyzing data and staying ahead of industry trends, I ensure that our clients achieve and surpass their marketing goals in today's competitive digital landscape.

•Paid Advertising Management and Conversion Optimization for B2B Accounts•Develop and scale customer acquisition on key markets (EMEA, APAC & AMER)•Building, managing and optimizing search, display, remarketing campaigns across paid media channels including Google, Linkedin, Microsoft & Facebook•Responsible for managing campaign budgets, pacing & forecasting•Monitor costs and KPIs (including CR, ROI, ROAS, CAC, ACV, CLTV, ARPA) to ensure reaching our client revenue goals•Conduct PPC audits to identify growth opportunities•Build global digital dashboards for performance tracking and optimization.•Report on campaign performance and strategic opportunities on a monthly basis

•Leading and supporting projects through designing, planning, and execution of multi-channel digital marketing campaigns (paid search, social, shopping and display channels)•Regular account optimization and data analysis including audience, bid strategy, landing page, creative testing, advertising platforms, Google Sheets/Excel and Google Analytics•Crafting budget forecasts to assure investments of ad spend are allocated to high-impact channels to meet client’s targets and actively look for untapped opportunities to drive growth•Analyzing account performance to extract insights that inform strategy, hypothesis, and testing for ongoing learnings•Constantly running A/B test and dedicating time to learn how and what variables (targeting, platform features, execution process, etc… can affect performance (as well what can contaminate testing)•Owning projects and collaborating within multiple relationships and teams in a deadline and results oriented environment•Develop reports and KPI dashboards using Google Data Studio or Google Sheets to provide clients with detailed campaign and channel performance•Present business reports to key stakeholders with actionable insights and data-driven recommendations to strategize and plan for upcoming quarters and calendar year to achieve overall business goals

•Managing paid search campaigns across Google Ads, Microsoft Advertising, Amazon & Yahoo Gemini•Managing paid social campaigns across Facebook/Instagram, Pinterest, Twitter, Linkedin, YouTube, Snapchat & Reddit•Media buying on programmatic platforms such as StackAdapt •Developed reports and KPI dashboards using Google Data Studio, Google Sheets or Supermetrics to provide clients with detailed campaign and channel performance•Managing high-touch stakeholder relationships via weekly performance meetings, strategy presentations and monthly business reviews

•Plan, execute and optimize all paid search and paid social campaigns including Google Ads, Microsoft Advertising, Facebook Ads, Instagram Ads, Pinterest Ads, Linkedin Ads, Twitter Ads & Youtube Ads.•Consistent A/B testing of creative, ad copy, CTAs, creative, audience targeting and landing pages.•Maximize ROI spending & profitability within & across paid marketing channels.•Manage high-touch stakeholder relationships via weekly/monthly performance meetings and strategy presentations. •Monitor bids, conversions, budgeting, impression share, quality score and other KPIs.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, budget, and more• Generate scheduled reports for all major metrics, goals, revenue, and other KPIs•Analyze data and results on an on-going basis, identifying trends and determining key findings and insights (Google Analytics, Excel/Google Sheets)•Deploy and Monitor Conversion Tracking for clients through Google Tag Manager, Google Analytics and 3rd tracking software •Ensure deliverables are met consistently and on time•Test and optimize keywords, review search terms report, create negative keyword list•Utilize strong communication skills to develop and maintain close relationships with clients, vendors and internal teams•A focus on optimizing acquisition metrics – conversion rates, cost per acquisition and ROI by channel and media campaign.•Create and refine companywide PPC best practices based on current industry trends and best practices.

• Daily management of the paid search and social programs, including planning, budget, strategy and reporting•Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization•Maintain alignment with robust promotional calendar ensuring that ad copy and spend is consistent with site goals•Use Google Analytics and Google AdWords to leverage data in decision-making•Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics