■Create messaging for marketing collateral that aligns with business, supports, and promotes corporate campaigns.■Develop and execute marketing and communications strategies to promote the SE’s solutions or services.■Plan, coordinate, and supervise the execution of internal and client-based marketing and communication projects

■Managing field marketing for key account teams through physical events to accelerate pipelines development, generate leads and enhance customer engagement.■Consistently developed content marketing materials and co-op with digital team to maximize the thought leadership position in cross industries.■Producing customer successful references to expanding the visibility and support sales to close deals.

■Responsible for conceiving and operating annual external, internal communication and CSR campaigns.■Handling crisis management, media environment analyzing and monitoring to maintain reputation.■Media exposures YoY+40%, successfully raised the brand awareness of the company.

■Team Scale：Lead 3-4 people and directly report to VP.■Responsible for managing both branding and social media communication to enhancing the brand awareness, successfully gain media exposure YoY increased 40% and which was 4.4 times media volume than other EC competitors.■Communicated and worked with the colleagues from different countries to adapting global strategies from HQ to local market.■Helped Rakuten launch two new businesses named Rakuma and Kobo with limited budget and… Show more ■Team Scale：Lead 3-4 people and directly report to VP.■Responsible for managing both branding and social media communication to enhancing the brand awareness, successfully gain media exposure YoY increased 40% and which was 4.4 times media volume than other EC competitors.■Communicated and worked with the colleagues from different countries to adapting global strategies from HQ to local market.■Helped Rakuten launch two new businesses named Rakuma and Kobo with limited budget and create media value over 10 times of investment, which demonstrated the ability to work under pressure and the good managerial skills and organizational capabilities.■Consistently created point economy, talent cultivation related topics to have interviews. For the consumer coverage, created seasonal keywords such as, one bottom gourmet and lightweight CNY dinner, to have buzz on social media through video and infographic to direct traffic. Show less

■Clients：Provide communication services which crossed B2B and B2C fields, including NXP Semiconductors, Apacer Technology, Abbott, Taoboo Taiwan, Google, HTC, Huawei, etc.■Team Scale：Lead 3-4 people and directly report to Account Director.■Job Description： 1. Conduct annual goal-setting interviews with clients to understand needs from the clients, planned and executed the communication plan: supported local clients in expanding media exposure with limited budget to expanding brand… Show more ■Clients：Provide communication services which crossed B2B and B2C fields, including NXP Semiconductors, Apacer Technology, Abbott, Taoboo Taiwan, Google, HTC, Huawei, etc.■Team Scale：Lead 3-4 people and directly report to Account Director.■Job Description： 1. Conduct annual goal-setting interviews with clients to understand needs from the clients, planned and executed the communication plan: supported local clients in expanding media exposure with limited budget to expanding brand awareness. 2. Target maintain good relationship with both B2B and B2C media, continually seeding brand communication message to build differentiation from other competitors. 3. Led team to hold several press conference and media tour for over 100 to 200 media tour successfully. Show less

Job Description：1. Conduct annual goal-setting communication plan with clients, co-create solid strategy and select proper communication channel including press conference, seminars and road shows to enhance brand awareness.2. Continually co-work with doctor and dietitian to create news material and maintain good relationships and create media value over 10 times of investment, successfully have long term media exposure.