Igor Bronin Email & Phone Number

Nicosia, Cy

Hired CEO who took over the company from the founder and surpassed budget targets during the year of selling the company to the strategic buyer. Result: the highest possible company's evaluation.YCLIENTS is a B2B SaaS company and appointment management solution for service-based businesses: 400 employees (100 R&D), 45K business customers, 17M bookings monthly and $250M GMV monthly.Achievements* Curved growth by successfully raising prices 4 times in 3 years while also containing customer churn and showing impressive VAS growth 70% 3 years CAGR. Result: spectacular revenue and customer base growth* Ensured the hiring of a C-Level team including a CMO, CTO, CSO, COO, CBDO after the departure of 4 co-founders from top management positions following the company's sale. Result: fully functioning company ready for post-M&A integration and further scaling* Set the stage for a big fintech strategy by introducing Uber-like payments and splitting payments between businesses and service providers. Result: opened the door for further company growth and industry transformation* Revamped the company's positioning and embedded it across all internal operations. Launched a new homepage website version with updated technology and positioning. Results: dramatically increased conversion rate and brand visibility* Focused engineers on creating technological advantages over competitors. Results: SLA service availability increased from 99.92 to 99.97, interface performance now meets global benchmarks."* The company achieved recognition in a list of leading employers. Results: bolstering HR brand and cheaper hiring* Elaborated vision on core product and on expansion in new markets. Structured product teams accordingly. Result: transparent business and financial traction of every direction and resource allocation

Nicosia, Cy

* Consolidated the work of 7 cross-functional product teams for core product, new markets, fintech and marketplace.* Elaborated strategy, product vision and product OKRs with target metrics and proxy metrics. Result: transparent resource allocation and clear vision on what to do and how to measure success* Improved renewals of the first licenses by 25% in new markets by adding market-specific features* Built strong localization system to launch the product in any country. Result: Brazil has been launched in 3 month, some other countries in less than a month.* Increased ARPU by 20% by changing business plans and increasing the prices while still containing customer churn and boosting sales conversion rate* Decreased unqualified leads in the funnel by 60% by changing registration and qualification process. Result: sales managers handle higher number of qualified leads per day and have higher job satisfaction (leading to less turnover)

Nicosia, Cy

* Led the charge in bringing the product into new non-core markets. Result: significant extension of company’s market* Amplified customer base growth by 60% and improved renewals of the first licenses by 46% by adopting product to new markets* Boosted number of bookings per location, enhanced number of locations selling membership cards* Conducted market research to prioritise fitness and medicine as the new markets of first priority* Elaborated product strategy on new markets, created bridges between the product team and the commercial department* Managed backlog, gathered customer feedback by doing customer research, UI/UX research and interviewing colleagues from commercial departments

* Key results: launched the product, tested MVPs, found angel investments, closed the project.* Developed the business from idea to production* Tested tons of product-market fit and acquisition hypotheses

* Increased end-to-end conversion rate by 85% from visiting an e-tip page to payment by polishing every step of the payment funnel* Achieved a remarkable 20% increase in the average payment amount by adapting payment page* Expanded customer base by integrating with the leading ERP solutions

Москва, Ru

* Worked closely with the product teams to provide them with insights from customers* Reported the issues, owned UX backlog, and monitored technical quality metrics* Conducted qualitative and quantitative researches for Smart TVs, mobile apps, and web interfaces

* Conducted daily operations: meetings and retrospectives, prepared sprints* Launched a new mobile app by the set deadline in 3 months.* Gathered the tasks requirements by communicating with stakeholders and experts in agriculture as well as by interviewing users-farmers.

Екатеринбург, Свердловская Область, Ru

Achievements:* Proposed conceptual changes in the interface of on-premise solution and managed their execution as a project manager;* Coordinated the efforts of UX-specialists (designers and researchers) working on the interfaces of two big accounting platforms (200 specialists);* Launched from the ground a service automating the process of verifications of the partners companies; * Ensured development process was smooth by collaborating with UI/UX researchers, analysts and stakeholders and thus getting a comprehensive view on requirements and user needs.* Awarded as “Best employee”: coordinated development of a project and then integrated it into the main company products (including one having >1M business clients)

Екатеринбург, Свердловская Область, Ru

* Headed and conducted quantitative and quantitative research on user behavior research in an accounting project.* Guaranteed the interfaces are intuitive, ease to understand and efficient for an end user by testing the prototypes at early stages of development before they are given to dev team.* Explored every aspects of user research experience by applying versatile methods from qual (usability tests including remote ones, depth interview, card sorting) to quant (e.g., log analysis with the use of R statistics) ones.* Authored user research programs from formulating the hypotheses, choosing the methods and gathering the data to communicating the findings and converting them into design solutions.

Master'S Degree In Psychology, Social Psychology

Bachelor'S Degree In Psychology, Social Psychology