Contemporary approach to cycling products, with performance, sustainability in mind, with a life style twist. We see the need to push the cycling market forward with smarter products. Terms of inclusion, equality and movement is the pillars of our values.First out is our carbon doped insole for gravity cyclists.

Consultancy services focusing on design and development within the sports and active industry for apparel, accessories and footwear.Customers include: Peak Performance, Silva and Swedteam.

Brought in as reinforcement for the design department. Responsibility for the training and liner category, Performance Essentials.

Responsible for the design and development of all product categories.- Floorball- Running- Handball

- Lead Design, Camel Active Collection redesign, AW2020 - Lead designer, Marc O' Polo footwear collection. AW17 to AW1957 Footwear is a design consultancy with a long experience of the footwear industry. With focus on lifestyle footwear, 57 helps brands develop and distribute a full collection of commercial ready-to-wear products. Working closely with the clients in-house managers- and design departments to find an optimal design direction. - Planning and presentation of… Show more - Lead Design, Camel Active Collection redesign, AW2020 - Lead designer, Marc O' Polo footwear collection. AW17 to AW1957 Footwear is a design consultancy with a long experience of the footwear industry. With focus on lifestyle footwear, 57 helps brands develop and distribute a full collection of commercial ready-to-wear products. Working closely with the clients in-house managers- and design departments to find an optimal design direction. - Planning and presentation of collection - Design and technical development together with our suppliers from Europe and Asia.- Production and sourcing trips to finalise samples during the different stages of the seasonal work.- Presentation and communication during sales conferences together with Marc O Polo.- Supporting role for other clients such as GANT, and Scotch&Soda.www.57footwear.se Show less

Senior designer for in house label 'North Bend', Mens apparel. North Bend offered a broad collection of commercially positioned products.Product ranges: Cycling apparel, Alpine outerwear, Cross country apparel, Streetwear, Outdoor apparel, Training apparel, Running Apparel, Kids and Junior apparel, accessories.- Seasonal themes and color stories together with my senior designer colleague.Planning and implementation of the desired collection plan from the brief received by… Show more Senior designer for in house label 'North Bend', Mens apparel. North Bend offered a broad collection of commercially positioned products.Product ranges: Cycling apparel, Alpine outerwear, Cross country apparel, Streetwear, Outdoor apparel, Training apparel, Running Apparel, Kids and Junior apparel, accessories.- Seasonal themes and color stories together with my senior designer colleague.Planning and implementation of the desired collection plan from the brief received by the brand manager.- Designing and developing garments and technical specification together with our technical designers. - Planning and executing seasonal photoshoots and marketing trip with Brand manager and marketing department.- Develop brand identity together with Brand manager and external marketing firms. -Planning and merchandising of the sales conference, as well as collection presentation for our franchise partners.- Creating and designing marketing material for tradeshows and sales conferences. Catalogues, presentations and sales catalogue. www.northbendsportswear.com Show less

Lead designer for the running apparel category. Craft sportswear is a performance apparel company originated in the southern parts of sweden. One of the most successful actors on base- and mid-layer market. Also offering entry- to high level performance garments, for winter and summer activities such as running, cycling, XC-skiing.Product ranges: Baselayer, Midlayer, Cycling apparel, Sportswear, Cross country, Running apparel, profile apparel, Skiing apparel.- Design and… Show more Lead designer for the running apparel category. Craft sportswear is a performance apparel company originated in the southern parts of sweden. One of the most successful actors on base- and mid-layer market. Also offering entry- to high level performance garments, for winter and summer activities such as running, cycling, XC-skiing.Product ranges: Baselayer, Midlayer, Cycling apparel, Sportswear, Cross country, Running apparel, profile apparel, Skiing apparel.- Design and present the running collection internally and externally.- Planning of the collection closely together with the Category manager.- Develop seasonal themes and color stories together with the designers of the other categories. - Production trips to China and Vietnam for development of concepts together with our Asian colleagues and suppliers.- Sourcing and technical design aspects prior to sales conferences. - Research and development trips to key markets across Europe together with distributors with specific market intelligence. - Arranging and merchandising for sales conferences with international distributors. Double ispo-awards 2014 performance category for 'Elite run windjersey' and 'Elite run weather shorts'www.Craftsportswear.com Show less

Apparel & Accessories designer Sail racing is a highly innovative performance apparel company. They offer apparel focused on inshore sailing and leisure wear for every season. Clever collaborations with prominent sailors like Skip Novak, and Team Oracle has manifested their brand as front figure of technical prowess and contemporary design in the sailing world. I was recruited to Sail Racing, in their effort to broaden their product portfolio from garments to a broader variety… Show more Apparel & Accessories designer Sail racing is a highly innovative performance apparel company. They offer apparel focused on inshore sailing and leisure wear for every season. Clever collaborations with prominent sailors like Skip Novak, and Team Oracle has manifested their brand as front figure of technical prowess and contemporary design in the sailing world. I was recruited to Sail Racing, in their effort to broaden their product portfolio from garments to a broader variety of performance oriented racing products.First season was closely linked to the the Americas Cup team, ' Team Korea', finding key solutions to the new type of racing that was evolving in to foil based racing. This has later expanded to a full partnership with Team Oracle, the defending champions of the Americas Cup for 2018 campaign.- Responsibility for a larger part of the collection, such as accessories and their top end apparel segment. - Develop and designing, as well as communicating with suppliers and merchandisers.- Communicate with brand ambassadors and acquire insights for the collection. www.sailracing.com Show less

I was contacted to help work on the Maxi-11 project, as a short term project for Najad Varvet AB. A cruiser / racing hybrid that would be the revamped Maxi (Originally designed by Pelle Petterson) for the 21st century. A hybrid that would be as quick on the racing course, as it was convenient as a family cruiser. Main task was to design and develop the exterior and interior, to be a commercial boat with racing appeal. Working closely with professional racers and the CAD… Show more I was contacted to help work on the Maxi-11 project, as a short term project for Najad Varvet AB. A cruiser / racing hybrid that would be the revamped Maxi (Originally designed by Pelle Petterson) for the 21st century. A hybrid that would be as quick on the racing course, as it was convenient as a family cruiser. Main task was to design and develop the exterior and interior, to be a commercial boat with racing appeal. Working closely with professional racers and the CAD department to illustrate the different directions to go for aesthetically and functionally. Show less

Part time employment during the finalisation of my master thesis. Developing concepts, illustrations and presentation material. Technical construction projects for several industrial and consumer products. Working mainly in a CAD environment for communication towards workshops for prototype development and evaluation.

6 Months internship at PUMA headquarters in Herzogenaurach, GermanyPosition was in the color & trim department. Working mainly with SMU and SKU projects for different styls and campaigns. A lot of interaction and sideprojects together with the design department and developers.Was able to work on my some personal projects on the side of my regular tasks. Awesome experience with a lot of experiences acquired, as well as having great colleagues throughout the… Show more 6 Months internship at PUMA headquarters in Herzogenaurach, GermanyPosition was in the color & trim department. Working mainly with SMU and SKU projects for different styls and campaigns. A lot of interaction and sideprojects together with the design department and developers.Was able to work on my some personal projects on the side of my regular tasks. Awesome experience with a lot of experiences acquired, as well as having great colleagues throughout the company.Love for footwear established. www.puma.com Show less