Sortment is a marketing automation platform that empowers marketers to create and manage campaigns directly from their data warehouse, eliminating the need for engineering support. 

On a mission to democratize financial wellness for all Americans - Enabling all customer segments including unserved and underserved to access credit and fulfill their dreams!Head of Enterprise SaaS (Feb 2023 to Present)- Spearheaded the launch of the Sesame Platform and Enterprise SaaS (addsesame.com)- Accountable for P&L management and fostering strong partner relationshipsHead of Platform & Marketplace (July 2022 to Sep 2024)- Currently driving a transformative initiative to position Credit Sesame as a strategic partner for one of the industry's leading giants—exciting times ahead!- Led the end-to-end launch of the first AI-powered Credit Management Platform, taking it from 0 to 1.Responsible for onboarding, customer engagement, retention, and in-product monetization of the credit marketplace and credit management features across all platforms, optimizing for LTV and CAC.- Directed a large-scale initiative to launch a first-of-its-kind experience that simplifies credit management and promotes financial wellness—recognized as the Best Financial Literacy Tool by the Benzinga Global Fintech Awards.- Hiring and mentoring product managers, designers, and data analysts to expand workstreams and build a high-performing growth loop.- Key member of the leadership team, driving strategic growth initiatives to accelerate business impact.Head of New User On-boarding (02/2019 - Present) - Led the launch of best in class sign-up experience (0 to 1). Ranked as a Fintech category winner for least friction and superior on-boarding experience (to the likes of Chime, Robinhood, Dave and many more fintech apps) Head of Credit Marketplace & Subscription business (02/2019 - 09/2020) - Built high performing teams and launched the Credit products marketplace on new tech stack (from ideation to launch, 0 to 1) includes Credit Cards, Personal Loans, Home Loans, Credit Repair, Insurance (Life/Auto/Health) and Premium Subscription (responsible for $xxxMM yearly P&L)

- Products – Send Money, Receive money, Bill Pay, Prison Pay (Growth) - Led the launch of Mobile apps and a first of its kind product in remittance space (iOS and Android platforms) in US and 28 international markets in less than a year +Built a multi year, multi-million dollar revenue stream of $xxMM in 2018 + Increased overall Transaction Per Customer and LTV by over xx% + Increased global customer retention by xx%

Product Lead (11/2013 - Present) - - Acquired over a million auto policies in a year through telematics product offering, increasing the auto retention by 18%- Increased online Auto quote completion rate by 25% on customer channel and nearly 10% on agent channel.- Led the Drive Safe & Save telematics program for Auto new and existing customers.- Gathered metrics to understand the customer behavior, their pain points by running usability studies and incorporated the learning’s into product backlog working towards improving activation, conversion, engagement, monetization and retention metrics-Established shared vision across the organization by building consensus and gaining stakeholders alignment on product vision and the scope leading to product execution.-Translated business to product strategy and program objectives into stories and prioritized the work for multiple scrum teams.-Elicited product specs to capture UI/UX entities, flows and engineering requirements. -Followed User Center Design approach with Mobile First concept on all the web applications and worked closely with user experience leads, visual designers, and content strategists to offer a seamless experience.-Led the team of product owners to build and execute the delivery plan based on product roadmap.Technical Product Manager (04/2011- 10/2013) - -Set the process so the changes occur to the right components in the right order, to maximize the speed of appearance of new features (created sequence diagrams, activity flow diagrams, and Web services in Mega) resulting in operational efficiency improvements by more than 40%-Helped team to maintain focus to achieve continuous improvement. -Worked with the Marketing team to share the product details and key differentiating features.-Engaged the online customers, maximized the value of every feature that fits in with the vision (MVP – Minimum Viable Product), and offered a personalized experience for all customer segments.

- Led the Auto Insurance requirements team - Authored business requirements, PRD, Use cases, activity flow diagrams, ad hoc presentations. - Established analytical frameworks and conducted complex business analysis to streamline functions improve performance and create a competitive advantage for clients.- Defined and analyzed metrics and A/B test results to evaluate the user behavior and make informed design changes and product related decisions.

-Established shared vision across the company by building consensus and gaining stakeholders alignment on product vision and priorities leading to product execution-Planned, developed and led execution of Portfolio Management Outlook for all channel including print and web (mobile, desktop and tablet) access points.-Prioritized and coordinated design, engineering, development and marketing activities-Integrated usability studies, research and market analysis into product requirements to enhance user satisfaction-Defined and analyze metrics and A/B test results that inform the success of products through data-driven decisions-Documented product specs that captured UI/UX entities and flows, engineering requirements and go-to-market marketing efforts

-Please refer to http://arrowheadcenter.nmsu.edu, to learn more about Arrowhead center.-Created Business Plans and performed Market research for the clients.-Analyzed consumer platform engagement to gather insights on utilization -Assisted in post launch analysis to create recommendations for future releases-Provided analytical insights to various stakeholders in assistance of developing strategies moving forward-Performed sales data analysis to create pricing and release timing recommendations