I covered Sky’s portfolio of channels, including Now TV, as well as their On Demand services and product range. I worked to brief with their marketing department to deliver on-air clip-based promos and ads for some of their biggest shows, movie compilations and subscription offers.

Working as the senior creative at MTV I was responsible for leading their priority autumn TV campaign. This involved working with the creative team and promo director to develop and present various 360 creative concepts that could translate to TV, outdoor print ads, marketing and social content.It was my responsibility to oversee pre-production, the promo and print shoot, and post production. I ensured all work was of an exceptional standard, met all stakeholder requirements and fulfilled the creative brief.In the Creative Director's absence it was my responsibility to cover the running of the department creatively, as well as overseeing the start of a channel re-brand and the re-version and delivery of international campaigns for the UK market.

Working closely with the Creative Director as the Lead Creative, I was responsible for working with the creative team to develop their ideas and promos while implementing the brand guidelines for the different channels, and maintaining the overall creative vision for Studio Universal Channel, Movies 24, and Xmas 24.I worked with the creative director on the launch of the Xmas 24 channel and helped develop its 360 promotional and branded strategy that would work across TV, digital, online, social and experiential.While the CD was on annual leave I acted-up and ran the department on a daily basis. I worked with the programming team and marketing to develop briefs and made sure the creative team executed them to a high standard.I worked to tight deadlines and closely with the production team and presented final work to marketing each day as well as the priority Xmas Channel re-brand work to the SVP of creative.

As the Lead Creative working at MTV, I was responsible for conceptualising, directing and delivering their priority summer campaign, Ex on the Beach. With the in-house team we created a concept that could be executed across print, on air and social. I then oversaw the key art stills shoot, directed the on-air promo shoot and created online trails specific for social platforms Snapchat, Instagram, Twitter and Facebook.As well as this I led the MTV Kill Boring brand, creating new Idents for the entire MTV UK Autumn 2016 schedule.

Working directly with the creative director heading up the Channel 5 rebrand, it was my responsibility to write and introduce the final on-air tone of voice for the channel as well as the copy for the launch commercials and internal promos.

I worked within the MTV UK creative team, creating on-air promos and bespoke branding. During my time I wrote and edited the award-winning international brand spot that affirmed the channel's position as the biggest and most passionate fan of music within the industry.

As Senior Brand Creative for LIVING I assisted in developing the LIVING brand by creating and directing the AAA-priority campaigns and Idents for the channel. With the senior management I worked alongside external creative agencies to ensure the +AAA campaigns had synergy across on-air, print and online. I also helped manage creative’s of all levels of experience to develop their ideas and hit their deadlines.

As Senior Brand Creative I was solely in charge of looking after the newly created tv channel, involved in creating on-air promotions, creating and shooting idents and bumpers, and keeping constancy across the brand.

I was the senior creative in charge of helping with the brand launch of the new Virgin Media channel, Virgin 1. As well as assisting with the creative direction of the brand I was responsible for creating the new promos, idents, as well as transitioning the new OSP to air.