I’m a creative leader that excels in building impactful research teams, influencing product and business strategy, and realizing a vision for research within an organization.My mission is to help companies become more people-centered, and define new experiences and product strategy based on insights. To achieve this, I believe how we work together on teams is more important than what we work on. So I focus on asking hard questions, making time to think critically, taking risks and learning from when I am wrong. I coach my teams to do the same, and like to work with people who hold each other accountable to perform with integrity. I am most energized when empowering others. In my spare time, I mentor and support other UXers on “soft skills” as well as advise female founders on research fundamentals.