Member of the senior leadership team that set the strategic product vision, goals and long-term product roadmap for the Bravo Sports Mass Channel. Built consensus with key stakeholders across the organization on key initiatives, strategies and tactics. Responsible for managing and mentoring the development team that commercialized all Bravo Sports products.• A key senior leadership team member that developed the long-term product strategy.• Directed and implemented product development from inception through commercialization.• Developed a new product development process that effectively led to winning new business.• Responsible for full-scale project plans and associated communication documentation.• Held a cross-functional role that brought cohesion and coordination within the organization. • Significantly improved product margins on top selling scooters, ride-ons and skateboards.• Updated and consolidated all licensed and house-branded products to optimize profitability.• Defined sales and training tools required to communicate and differentiate product stories. • Presented in all major account presentations (Walmart, Target, Academy, Amazon, etc.).• Developed the most innovative and quickest to set-up instant shade canopy (Divested – ’17).

Member of the senior leadership team that established long term vision of LifeProof product roadmap. Created and implemented a development process for LifeProof during our incredible revenue growth period. Led the team that commercialized all LifeProof/OtterBox products (Post acquisition May ’13).• Significantly reduced the product development cycle time by 50% resulting in a $1.5M in revenue per day increase. $75 million in added revenue in 2015.• Led commercialization of all LifeProof products that grew revenue by 5 times to almost $400 million.• Developed LifeProof product roadmap to “All Time High” revenue market share from 9% to 26%.• Created and implemented a phase/gate process that included an Agile PLM system to improve cross-functional communication, leadership alignment globally and time-to-market.• Developed and sold the first non-Apple branded tablet case into the Apple stores globally.• Oversaw development of the #1 best selling water-proof battery phone case. • Led development of world’s first water-proof phone case with nothing on the screen in order to optimize the viewing and touch experience of the consumer. (nuud series) • Reduced the annual sku count by 300% by coordinating the brand’s first global packaging.• Managed development of a universal phone mounting system that reduced development and tooling costs, inventory exposure and grew the category by 100% in revenue.• Core member of the integration team that brought the two companies together to optimize operational efficiencies. (2013 OtterBox acquisition of LifeProof).• Nominated for “Otter of the Year Award” (2013)

Responsible for developing and managing the Forward and OEM lines of cases and accessories. Developed strategic vision and leadership for new products to support our customer and business needs. Provided project management, technical direction and guidance for all product development.• Successfully awarded and launched products with two Fortune 100 computer companies.• Developed global line plans based on historical performance and market data to drive growth. • Led the team through a rebranding transition to better match the strategic direction for the brand.

Managed the team that evaluated new product concepts, market potential, category competition, and operational feasibility to formulate a plan and manage execution of global laptop bag development. Served as the liaison between all departments associated with product commercialization including sales, marketing, design, purchasing, sourcing, ecommerce and overseas development. Was primary development contact for OEM laptop accounts. Managed a team responsible for the product lifecycle from conception through end of life.• Invented the world’s first TSA approved laptop case that allowed users to keep their laptops in their bags while going through airport x-ray security which resulted in being awarded multiple Fortune 1000 orders for corporate laptop bags.• Four-time U.S. Utility Patent Holder for a retractable airline ticket/passport holder, a side impact protection system, a retractable water-bottle holder and the TSA approved laptop bag.• Developed and won the global award from Dell for all of their laptop cases which resulted in an incremental $50 million in annualized revenue. Some design elements are still in the bags today! • Facilitated consumer testing to identify unique problems and then solutions for laptop cases.• Created and presented sales tools to increase awareness of product features against the competition which drove Targus to be the #1 Retail and Corporate brand of cases.

Responsible for the product development of all unsigned sports collectibles. • Developed the initial product plan based on the needs of each sales channel and then followed the progression of all products through production ensuring that the preliminary designs were met and the quality exceeded the expectations of our customers. • Communicated daily with customers to develop new products to meet their revenue goals. • Worked closely with multiple printing, packaging and overseas manufacturers to determine new ways to produce innovative and cost effective collectibles. • Implemented new procedures to streamline the production and implementation process of product development.

Responsible for the development and commercialization of hard good product lines for multiple house brands. • Managed three category product managers. • Conceived and developed new product concepts, packaging, point-of-purchase displays and collateral support pieces for inline skate and skateboard accessory categories. • Sourced all of the organization’s packaging requirements. • Focused on the creation of consumer promotions, sponsorships and advertising placements within the sports industry. • Communicated daily with sales representatives to monitor trade and consumer market trends. • Supported all internal departments by lending marketing-specific solutions.

Managed the shoe and inline skate department in the Spring/Summer and ski and snowboard department in the Fall/Winter.