Idelia Risella Email & Phone Number

Munich, Bavaria, Germany

Jakarta Metropolitan Area

Focused on re-establishing branding and marketing guidelines for over 210 tutor center franchises across Indonesia. This role involved assessing, aligning, and communicating new strategies to franchisees, and personally conducting training to ensure standardized quality nationwide. Led a team of three in developing comprehensive marketing strategies, from campaigns to activations, aimed at enhancing brand recognition and boosting sales. Managed national-level offline events with limited resources, maximizing manpower from both franchises and headquarters. Regularly conducted centralized market checks to complement localized research by franchisees, sharing insights to develop personalized marketing and branding strategies for specific areas.Projects and Achievements:- Enhanced lead generation and marketing ROI through strategic oversight of performance marketing activities.- Developed and implemented marketing SOPs for over 250 branches, boosting franchisee engagement by 30%.- Played a pivotal role in organizing a national science competition with over 40,000 participants, demonstrating effective cross-functional collaboration.

Tasked with leading a new business unit focusing on educational content for elementary students in collaboration with Walt Disney Global. Managed product strategy with the Head of Business and served as a key coordinator between the Disney team and internal production staff. Developed agile production strategies managing a team that included 4 producers and 2 production assistants. Oversaw the expansion of the creative production team to 90+ members and temporarily filled the role of Head of Content, leading curriculum, production, educator, and growth teams. Additionally, I was responsible for the professional development of over 150 team members, creating training programs and managing team growth strategies.Projects and Achievements:- Redefined product and marketing strategy through comprehensive market research.- Successfully produced over 400 animated educational videos in six months, in partnership with Disney.- Increased production output by 20% and reduced costs by 30% through the implementation of standardized operations and strategic resource allocation.- Led a comprehensive training program for production leaders, significantly enhancing both productivity and creative output.- Managed the significant expansion of the creative team, growing from a small group to a robust team of over 90 members.

Jakarta, Indonesia

Focused on a specific business unit dealing with tech products aimed at enabling SMEs to expand their business scope. Collaborated with the research team to derive insights for fresh branding and marketing strategies. Assisted SMEs, similar to franchise support, by crafting communication strategies for products to enhance usability and business outcomes for both parties. Developed community activation plans, including gatherings and workshops, to facilitate knowledge sharing among SME business owners and boost brand recognition. Independently created and executed a social media strategy, initiating and managing a new TikTok account to reach a younger demographic and expand market presence.Projects and Achievements:- Played a key role in the successful launch of two significant products, 'Tabungan Emas' and 'Bayar Tempo', by collaborating with various teams.- Conducted thorough market research that led to a 17% reduction in marketing expenses while maintaining effective brand exposure.- Developed and implemented a comprehensive social media strategy on TikTok, quickly amassing over 30,000 followers and achieving 2 million views within the first three months, significantly enhancing the brand's digital footprint and engagement.

Greater Jakarta Area, Indonesia

Responsible for researching trends across multiple sectors to inform monthly content planning and crafting SEO-optimized blog articles in the lifestyle segment to boost brand visibility. Developed and managed TED-like educational and community events from concept to execution, including topic selection, content planning, speaker management, and logistical arrangements. Post-event, I handled the digital re-purposing of event content across video and audio platforms and monitored performance metrics. Additionally, I managed in-app live-shopping sessions, linking creative content directly to sales targets.Projects and Achievements:- Produced regular offline and online community events across Jakarta and other cities in Java, featuring over 300 speakers and attracting more than 20,000 attendees, with a frequency of at least 8 events per month.- Strategically led brand activations that resulted in a 3-4x increase in organic traffic growth and significant user acquisition.- Launched a successful podcast that ranked #30 out of 200 in Indonesia, establishing a new digital footprint.- Moderated at least 8 BukaTalks sessions monthly, curating high-quality discussions and presentations.- Significantly contributed to the SEO strategy by writing lifestyle segment blog articles that enhanced brand recognition.- Managed live and recorded shopping sessions involving over 100 participants from the seller community, significantly boosting traffic and sales.

Greater Jakarta Area, Indonesia

Responsible for interviewing newsworthy individuals and developing engaging content for various media platforms. Managed collaborations with brands for media exposure and coordinated community-based events for media activations. Acted as an event management officer, overseeing branding and promotional activities.Projects and Achievements:- Successfully planned, organized, and executed key events such as the "50 Eligibles Bachelors 2016 & 2017" and "Cleo Change Makers," focusing on successful individuals in various sectors.- Conducted over 100 interviews and managed photoshoots for a wide range of editorial articles, contributing significantly to the content diversity.- Managed social media and website content, implementing basic SEO strategies to enhance online visibility and engagement, optimizing website traffic.

Master Of Arts - Ma, Entrepreneurship/Entrepreneurial Studies, 1,0

- Study focus: Market Research, Innovation Strategy, and Product Management - Project: Intrapreneurship challenge with Zeiss Group.

Bachelor'S Degree, Communication And Media Studies, 3,38 (Or 1,9 In German Grading)

Activities and Societies: Theater, International Conference 2013