Dalhia Cavazos Email & Phone Number

Richmond, Virginia Area

Graphic design services across print and digital platforms. Marketing pieces that adhere to the brand standards and maintain brand integrity.• CONTRACT DESIGNER: Hunton & Williams where I created a quarterly newsletter, two annual YIR brochures and marketing collateral. I also researched over 100 photographs to be used on presentations and project covers.• CONTRACT DESIGNER: Brandscape – branding material such as: flyers, posters, inserts, awards and racing jersey.• CONTRACT DESIGNER: The Virginia Museum of Fine Art – marketing such as: ads, brochures, inserts and a bus wrap.• FREELANCE: Richmond Free Press, filled in for designer and produced the layout and ads for the weekly newspaper • BRAND MARKETING consultant for CareCleaning. Updated website, identity package.marketing plan and nontraditional branding efforts.• DOWN SYNDROME ASSOCIATION OF GREATER RICHMOND: Designed the BRAND IMAGE for 5K/Festival Fundraising Campaign. (Sponsor brochure, posters, email banner, web banner and over 20 ads.) Major jump in enrollment directly after ad publications with a 12% increase in revenue. Client was pleased with success and hired me to do print marketing for education conference. Recently assigned the branding project of redesigning the association logo. • IT4CAUSES: Created social media posts and event print marketing (ads, poster, and invites).• EDUCATION: Taught Zen Doodling workshop to at risk 8th graders as part of a PASS grant program with 100% student participation. (Creativity is a way of thinking and seeing possibilities.) • TECHNOLOGY: Teach workshops about GOOGLE technology and the uses of GOOGLE Drive. Some topics covered are: creating more direct searches, syncing with phone, organizing g-mail accounts, working on shared documents and security. • VOLUNTEER WORK: Priceless, Positive, Powerful Women’s Summit, Career Expo and Library book drive. Invitation and event logo for Habitat for Humanity anniversary.

Omaha Nebraska

ITT Tech is nationally accredited by the Accrediting Council for Independent Colleges and SchoolsTaught courses in image manipulation, typography, sustainable design, capstone/portfolio, art appreciation, Adobe creative suite, and introduction to prepress to college students, ages 18 to 50. Connected course materials to real job examples and current technology. Engaged students by using technology as teaching tool. Adjusted teaching style to maximize understanding at all levels.• EDUCATIONAL TRAINING: Passed 20 SABA educational tests with average score of 94%. Example: Successful Teaching & Emotional Intelligence, and Brain-Based Strategies to Teaching.• MENTORED 12 students to pass failing classes through weekly tutoring. Set a goal for what they needed to accomplish at the start of each meeting. Focused on tasks that increased confidence and improved their grade.• ACTIVE LEARNING: Coordinated field trips to an animation film festival. Students voted on best animation which was later compared to the academy award winners. Discussed merits of animation.• STUDENT ENGAGEMENT: Connected course materials to current technology. Used screenshots from Bioshock video game in presentation showing how Egyptian art influenced the Art Deco style.• STORYTELLING: Used advertising agency and corporate experience to teach based on real world applications. • CREATIVE PROBLEM SOLVING: Created a Facebook group where students posted photos and articles on a subject covered in class such as biomimicry. This helped students work as a team and use visuals to understand difficult concepts.

Greater Omaha Area

Graphic design division of an international brand merchandizing companyCreated design concepts and translated branding messages into visual designs for brand merchandizing. Served as resource, mentor and coach for design staff. Managed multiple projects and maintained project timeline charting status of approved design projects. Updated computer-based library of art and custom photography. Designed branding material and displays for exhibit booth and in-store advertising. Took digital photographs and manipulated images for flyers and catalogs.• INNOVATION: By creating designs using the backside of fabric the stock fabric color options increased by 20% without the cost of adding new fabrics. Resulting in larger color options and increased customer satisfaction by creating a look that fit the current rugged fashion trend. • ORGANIZED, Saved the company the expense of out-sourcing catalogs by planning and producing new catalogs as team leader. Insured quality product by consulting with printers prior to preparing digital files for print production. The catalog looked good and saved money we were able to produce a catalog every 2 years instead of every 4 years. Resulting in increasing sales with current clients, and adding 4 new major companies to our client list• PROACTIVE: Improved communication by taking initiative to create training and reference manual with process description, definitions and design parameters. Resulting in increased productivity.• TEAM LEADER: Led department meetings sharing knowledge of emerging technology and creative trends. Facilitated discussions about factory capabilities and production issues. Resulting in better communication and improved moral.• LEADERSHIP: Interviewed, tested and recommended new designers.

Converted complex data into compelling visuals for large and small client companies. Produced branding identity campaigns and collateral. Conducted research, developed marketing plans and creative strategy. Provided, design briefs, estimates, followed projects from creation to final production, and obtaining quotes from vendors. • BRANDING: Created a direct mail campaign incorporating the Institute For Career Advancement (ICAN) brand message for the Women's Leadership Conference. Developed an exciting campaign by creating words and textured patterns as visual imagery; an winning solution on a limited budget. The campaign was so successful that I was given the contract for 3 consecutive years.• WEB AND E-MARKETING: Partnered with back-end developers to create websites and e-marketing campaigns creating a bridge between clients and IT programmers. For example: designed a fundraising campaign which included email banners and flash presentations for Creighton University which was produced by a programming company. Client surpassed their fundraising goal and continued using our team.• BRANDING: Implemented brand image for Region 6 Behavioral Healthcare (established through Nebraska state legislation.) Organized, planned, and produced print collaterals including 3 annual reports. Annual report was so successful Region 4 Healthcare of Nebraska requested a similar treatment for their report. • BASIC CODING: Wrote and produced a monthly newsletter using Verticalresponse.com. Incorporating HTML program code to organize and give it visual appeal. Taking the newsletters to the next level; from a template to a more personalized branded format.• LEADERSHIP: Omaha Mac User Group vice president, Created survey to pinpoint members interests and needs. Developed presentation schedule and newsletter keeping the group informed and involved. Used members as resource for presentations as well as outside speakers. Resulting in 30% increased in membership

Greater Omaha Area

American packaged foods company, frozen food divisionCreated sales material, advertising, packaging, 3D displays, floor graphics, and in-store signage for accounts such as: Kid Cuisine, Healthy Choice, and Banquet.

Courses taught in College of Public Affairs and Community Service before reorganization..Taught graphic design software programs and principles. Examples of topics covered include typography, copyrights, advertising, target marketing, corporate branding, design and production. Wrote course materials: syllabi, assignments, presentations, tests and handouts.

Greater Omaha Area

College specializing in graphic design. Program mimics on-the-job trainingTaught advanced principles of design: creative use of type, illustration and photography as design elements; understanding information design including text formatting and infographics; corporate branding and copyrights; and designing for a target market.

Omaha, Nebraska

Full-service advertising agency Art directed and managed accounts, with multiple priorities, deadlines and budgets. Produced design projects from concept to production including press-checks and photo direction. Member of clients account team; working on brand strategy and client presentation. • GRAPHIC DESIGN: Designed print collateral, outdoor advertising, annual reports, publications, signage and direct mail. Interpreted strategic direction and consistently developed original designs to support marketing objectives and branding message.• TEAM PLAYER: Member of client account team; brainstorming, brand strategy and concept presentation. • COMMUNICATION: Incorporating feedback into design solutions to achieve Omaha Public Power District’s marketing goals for over 5 years. Design work produced for this account included print collateral, newspaper ads, outdoor advertising, annual reports, newsletters and a monthly magazine.

Bfa, Design And Illustration

Live in Hashinger Hall - the art dorm

Publication And Design

Fine Art And Design