As a Digital Marketing Senior Analyst with 2 years and 11 months of experience, I specialize in leveraging Google Ad Manager 360 to deliver high-impact advertising solutions. Throughout my career, I've honed my ability to manage the intricate needs of digital campaigns, ensuring they are executed flawlessly, optimized for performance, and continuously improved based on data insights.My role encompasses various key functions, including:Campaign Setup & Optimization: Leading end-to-end campaign management, from planning to execution. I ensure each campaign is set up according to best practices, while continuously optimizing for better ROI and engagement.Ad Trafficking & Troubleshooting: With an eye for detail, I oversee ad trafficking processes, troubleshoot discrepancies, and resolve technical issues to ensure Ad delivery is accurate and timely.Reporting & Performance Analysis: Utilizing advanced analytics to produce clear, actionable insights and detailed reports on campaign performance. I work with cross-functional teams to interpret data and drive performance improvements.Screen Grabs & Campaign Monitoring: Regularly monitoring campaigns to ensure proper ad delivery and troubleshooting discrepancies. I document performance through screen grabs and other visuals to provide transparent reporting.Team Collaboration & Leadership: I excel in collaborating with cross-functional teams, aligning campaign goals with client objectives, and providing leadership support where needed to streamline processes and meet deadlines.Through my strong analytical skills, passion for digital marketing, and hands-on experience with Google Ad Manager 360, I have successfully led multiple campaigns, improving ad delivery, achieving campaign success, and driving greater client satisfaction.With a focus on continuous learning, I strive to stay ahead of emerging trends and technologies, ensuring that I can offer innovative solutions and keep campaigns competitive in an ever-evolving digital landscape. I am always looking for opportunities to grow, contribute, and make a positive impact on the digital marketing landscape.
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Senior Analyst - Direct DisplayDentsu Apr 2024 - PresentChennai, Tamil Nadu, India -
Analyst - Direct DisplayDentsu Feb 2022 - Apr 2024Chennai, Tamil Nadu, IndiaAd Operations – Google Ad Manager 360- Manage and traffic online advertising campaigns, including creation and reporting.- Generate daily, weekly, and monthly performance reports.- Optimize campaigns to improve delivery, based on client feedback and performance metrics.- Provide strategic recommendations to clients based on report analysis.- Create insertion orders, line items, ads, and creatives for campaign execution.- Perform QA/QC on campaigns to ensure quality and accuracy.- Oversee the delivery of 2000+ campaigns annually, ensuring high-quality execution.- Collaborate with regional stakeholders for smooth campaign execution.- Support the client services team in understanding and communicating operational aspects.- Provide live site campaign screenshots for client verification.- Troubleshoot campaigns to ensure timely delivery and resolution of issues.- Mentor new hires, providing guidance on operational processes and tools.
Dhanush R Education Details
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First Class -
Commerce -
Government Of KarnatakaEconomics, Business Studies, Accountancy, Computer Science - Ebacs -
Secondary School Leaving Certificate - Sslc
Frequently Asked Questions about Dhanush R
What company does Dhanush R work for?
Dhanush R works for Dentsu
What is Dhanush R's role at the current company?
Dhanush R's current role is Senior Analyst | Ad Operations | Dentsu | MBA.
What schools did Dhanush R attend?
Dhanush R attended University Of Mysore, University Of Mysore, Government Of Karnataka, Karnataka Secondary Education Examination Board.
Who are Dhanush R's colleagues?
Dhanush R's colleagues are Hannah Lloyd-Jones, Simon Thomson, Carole Malcolm, Ariadna Lara López, Winnie Chang, Tuan Nguyen, Aoife Higgins.
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