• Sales Process & Corporate Management: KPI analysis to help maximize sales potential & P&L monitoring; • Merchandising: Working closely with the Retail, Marketing & Merchandising Director to the development of product, work on price planning, budgets and plan for sales samples; support the store managers providing specific material; managing the visual operations. • Identifying the needs for different markets/stores and process feedback; responsible for brand presentation to sales teams; the point of contact for any changes in sales and general overview. • Store Chain Management: managing stores involving shop floor operations, following: HR Management providing recruiting, training, follow up and monitoring of performance; merchandising with control of stock and sell -in & sell - out activities. • Manage & co-ordinate the new opening, involving back - office activities and leasing with internal department & external agencies to event management based on the brand identity • Brand Image Control: leasing with marketing and PR & Communications department to implement the marketing campaign, advertising and promotion operations. Ensure and strengthen the positioning of the brand in the targeted media monitoring market trend, pricing and customer' preferences/satisfaction. • PR & Communications: built a strong relationship with clients, team working, external agencies (scouting of Celebrities) in a dynamic, engaging and customer friendly manner ensuring the global brand recognition • Working closely stakeholders to create, execute and manage the annual strategy content calendar, working closely the Director of Digital and PR team to edit content and execute strategy to stand programs.

Reporting to the Executive Director of one of the World’s largest fine jewellery retailer brands with over 250 stores and a strong global e-commerce presence, my responsibilities included:• Planning, managing and improving retail and operational systems, processes and policies• Estate and operational P&L incl. financial planning, documentation, systems and controls• Implementing change and increasing operational effectiveness incl. Sales, Support, HR, IT and Finance• Managing local and HQ operational staff incl. performance management and development• Identifying and delivering retail estate expansion projects/programmes incl. quoting and budgets• Negotiating build contracts and rent terms incl. facility management• Sourcing local partners, negotiating terms, quoting contractors and following up process vs budget• Hiring sales and creating a local marketing schemes for each new/improved retail location• Invoice funding management incl. calculation of completed retail units and agency expense checking• Payroll management, incl. tabulation of accrued employee benefits• Analysis and monthly reporting of business issues incl. performance, market and legalAchievements: Played a key role in long-term planning and operational excellence; Key in the development of corporate culture ensuring consistent messaging and communication between support and business functions; Managed the HQ move saving $30m per year and dramatically reducing duty and shipment expenses; On-time and budget delivery of multi-regional retail outlets incl. a $12m 14,000sqft flagship store in Bermuda

• Overall brand management ensuring image control and development in-line with business goals• Planning and implementation of the international brand and sales strategy• Setting budgets in line with business plans and brand representatives• Monitoring weekly retail sales and ensure corrective actions were taken locally/HQ to achieve targets• Negotiating/renegotiating seller agreements and contracts• Controlling monthly/weekly products assortment proposals/replenishments• Ensuring that optimal core range stock levels are maintained in all POS’s• Drive the Sell-out in store and assure regular training in POS• Setting monthly targets and tailored action plans per POS• Training in stores of the brand ambassadors and staff• Working with marketing to propose and implement new techniques incl. animations in POS• Organising, preparing and managing quarterly sales meeting with all brands representativesAchievements: Delivered the highest ever brand visibility results significantly influencing sales; Introduced new innovative POS merchandising; Implemented brand, sales and cultural improvements that transformed stores

A global financial services corporation, part of the Euro Charge Cards section, responsibilities included:• Manager operational teams incl. 130 call centre agents, 25 field agents, and 40 back office team• Restructuring the merchants call centre from three different departments into one global centre• Produce contact centre advisor performance data - daily/ weekly/ monthly and ad hoc requests• Negotiating with new outsource call centre services to reduce costs and increase sales• Restructuring IVR system to reduce calls from avg of 9k calls a day to 6.5k calls a day in avg• Dealership management, resolving issues and highlight areas of opportunity• Managing major accounts direct e.g British Airways, CocaCola, Delta.• Implementing new campaigns to increase sales from incoming calls• Using updated CRM to create leads for sales agents to increase revenue• Managing continual improvement projects ensuring best customer experience and SLA delivery• Assessing customer service needs and identify service leads from the Dealership Management SystemsAchievements: Building the first “Service and Sales” centre for American Express (one stop shop). Acting Operational Manager providing critical business support and leading large cross-functional teams of sales, marketing, IT, support and finance. Managing and coaching team members using various methods i.e. call listening, shadowing, conducting one to ones and having team briefs to maintain and exceed KPI

Reporting to Board of one of the biggest real estate companies in New York City, my responsibilities included:• Management of the promotion, marketing and branding of new luxury properties• Solely responsible for the online and offline marketing strategy and activities of the US business includingboth B2C and B2B to increase sales and brand awareness, reporting to the managing director• Provide SEO analysis and recommendations in coordination with elements and structure of websites andweb pages• Keep pace with SEO, search engine, social media and internet marketing industry trends anddevelopments• Help to create and support marketing content to socialize and use for social media purposes (e.g. customervideos briefs, customer case studies, blog posts, posts from analysts and customers)• Managed a team of six employeesAchievements: Significant influence and input leading to the successful delivery of sales target year on year