- Developing and maintaining local and Int'l partnerships with social media influencers, stakeholders and NGOs.- Initiating and managing the MFA digital media centers in north and south Israel, for strengthening the connection between field work and the digital sphere.- Leading the 4IL COMMUNITY project - Israel's first digital hub connecting gov't, civil society and the Israeli public on national advocacy issues. - Leading a digital content creators’ team dedicated to promote the State of Israel’s messaging on various issues on the national agenda.

- Leading all strategic planning and execution of the Ministry's work in the digital landscape. - Translating the Israeli government's sets of messaging in the field of public diplomacy to social media language and viral content, productions, campaigns, ads and targeted audiences. - Implementing digital advertising technologies for both paid and organic media campaigns. - Analyzation of insights, analytics, conversion and overall performance of digital marketing campaigns, social media pages, landing pages and paid media. - Establishing and fostering collaborations with social media influencers, civil society and stakeholders.- Founder of the award-winning DigiTell influencers’ Network and the DigiAccords influencer network for Israelis, Emiratis and Bahrainis.

- Headed the ISCA programat the National Union of Israeli Students (NUIS), training and leading hundreds of students monitoring violations of policy and safety issues on social media.- Developing strong working relations with law enforcement, MPs/MKs, gov't ministries/agencies and NGOs on safety and policy issues regarding hate speech

Establishing the media and digital content division in the ALMA center. Overseeing all content creation, audience reach and strategy.

Providing solutions to customers and organizations contacting the company, English and Hebrew drafting of statements regarding the company's policy to the public, practicing in public relations and initiating improvement of work procedures.

Monitoring and collecting data, assisting in preparing academic researches, initiating research based on information and intel in global terror and management of the Arabian Peninsula Desk and Cyber-Terror Desk for head of the Counter-Terrorism project in the institute.

Operating the center's website and media channels in English and Hebrew, handling production and distribution of academic content, online marketing, and academic collaboration with service providers, partners and the center's fellow scholars.