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Marketing & growth leader with 14+ years of experience (inc. 6 years at Google) in exceeding revenue and customer acquisition goals via product led growth for Enterprises & SMBs. As the VP of Growth Marketing at SimplePractice, a $XB+ PLG SaaS company in healthtech, I own the revenue goals and drive the new customer acquisition strategy across several owned, earned, and paid media channels. Doubled the ARR (150M to 300M+) in over 2 years at a profitable LTV/CAC > 15With 14+ years of experience in growth marketing and strategy, I have a proven track record of delivering efficient results across the entire marketing funnel.Previously, I led the growth marketing teams at Google, overseeing the full funnel PLG strategy for flagship consumer and enterprise tech products such as Google Maps and Google Fiber, generating $XB+ and XXXM+ ARR respectively.