Ido K. Email & Phone Number

New York, Ny, Us

New York, Us

Managing various projects including brand strategy, product marketing, PR, social media marketing, digital marketing, event planning, copywriting, and new business development.

New York, Ny, Us

Agency offering advertising on streaming & linear TV, online video, search and social media. As part of the Brand Experience and Communications department, I led a team planning and executing the strategy of Spectrum Reach’s product marketing and marketing communications efforts (both external & internal communications) for increasing marketplace visibility via media relations support, case studies, research studies, website content, speaking engagements, owned and paid content, social media marketing, industry events and award submissions. I had regular touchpoints with teams executing national integrated marketing campaigns of media relations, digital marketing, social media marketing, email marketing, and lead generation. My team managed relationships with various partners, industry associations and vendors and coordinates the publishing of research publications and studies.

Ludwigshafen, De

Planned and implemented all strategic B2B marketing communications for the Care Chemicals division of BASF North America. This division produces and sells ingredients for personal care (beauty, skincare, hair care, oral care, sun care), home care and I & I (cleaning solutions) and other industrial solutions for several industries.Oversaw brand strategy, overall messaging and content strategy for the various business units. Led team implementing strategy through digital marketing automation, thought leadership editorial pieces, content development on regional websites, social media campaigns, and other digital initiatives. Played a key role in digital transformation.

New York, Us

I customize strategic solutions for brands and businesses to achieve significant growth based on the business need. This could be developing a new source of business income, brand partnerships, brand re-positioning, influencer marketing & collaborations, social media campaigns, digital marketing / advertising, endorsements, and special events. I leverage data analysis, sales analysis and web and social analytics to continuously optimize results.Industries included: Beauty / Personal Care, CPGs, Lifestyle, Fitness / Wellness, Technology, Food & Beverage, Travel & Hospitality, Automotive, Art, Non-Profit.Some of the projects I've worked on include:• COCA-COLA• AB-INBEV• L’OREAL brands ACNE FREE and CERAVE.• LITTER GENIE - pet category from EDGEWELL (owned by Fortune 500 company Energizer Holdings)• RAW SPIRIT FRAGRANCES• BEAUTISOL - a VC Startup - a luxury self-tanning line• VESPA CLUB OF NYC• TRAX RETAIL EXECUTION - Tech Startup turned US-based company - CHOBANI, ENFEMIL (through CROSSMARK), plus proof-of-concept projects for COLGATE-PALMOLIVE, NIELSEN MEDIA and MOTOROLA. • COMPLETE BODY - a fitness company• COSMOPROF - leading trade show for the cosmetics industry• GARVEY LUNDY - a fine jewelry line• OPUS TRAVEL - luxury travel agency specializing in Turkey & Greece• ANCIENT AIRE SPA• GEMSPA NYC

Rockaway, Nj, Us

A family-owned French-made luxury skincare line carried in 45 countries. Role reported directly to the U.S. General Manager. Responsible for planning and overseeing all U.S. marketing communications efforts including PR, social media, advertising, special events and trade shows. Acted as USA Liaison to mother company in Paris.•Planned and executed global web and social media promotion to launch new corporate website and new product, with the participation of 15 countries; product launch was most successful in the company’s history. •Developed and successfully deployed Social Media strategy, launched Facebook, twitter, YouTube, Google+, and blogger outreach plan; Facebook fans grew 500%, twitter followers grew 350%, and bloggers’ coverage of products grew 600%.•Launched new product campaigns to the consumer and trade media, including two new collections and seven stand-alone products and achieved publicity in top glossy magazines, TV shows, and trade media.•Leveraged coverage of celebrity product usage to bring opening of new accounts.•Liaised with various departments in global corporate and various external agencies on new product launches, marketing campaigns, relaunch of packaging, collateral materials, and a global digital promotion•Cultivated alliances with affiliate marketing teams in other countries to ensure smooth operations and a unified message on all global marketing efforts. •Collaborated with the sales and education departments on calendar of sales promotions.•Planned and implemented 18-month calendar for advertising, trade shows, PR, social media, and special events. Always stayed within approved budget.•Led consumer research and focus groups to explore new packaging and general view of the brand; insights led to changes in packaging design, product name, and marketing strategies.•Tracked all results and website traffic from campaigns and applied changes to marketing strategies.

New York, Ny, Us

A boutique communications firm specializing in the beauty and wellness. Clients included skincare, hair care, makeup, and more: Gillette, JF Lazartigue, Ojon, Jane Iredale Mineral Cosmetics, Thalgo, Simple Solutions, Valmont, Yon-Ka Paris, Babor, Baxter of California, RestorAge, Keune, Bullie for Men, John Allan’s Club, Issimo Guy Gear, Spa de Soleil, Menaji, MiN haircare, Complete Body, Institut Dermed, Vered Cosmetique/I On Beauty Tools, Angelo David, Pearl Ice. • Managed a team of four employees and seven accounts in the beauty, health and fitness industries• Landed new business – during employment, firm quadrupled in employees and grew 700% in billings.• Achieved publicity worth $3.5 million in first year alone.• Achieved numerous placements in Vanity Fair, The NY Times, People, Town & Country, Departures, Conde Nast Traveler, Allure, InStyle, Marie-Claire, Elle, People, Men’s Health, Us Weekly, W magazine, Teen Vogue, GQ, Good Housekeeping, Lucky, Redbook, Men’s Fitness, Essence, Latina, Audrey, More, Out, Instinct, Genre, Martha Stewart Living, O-The Oprah Magazine, Real Simple, New Beauty, Spa magazine, Spa Finder, Women’s Wear Daily and more.

Amsterdam, North Holland, Nl

A technology startup providing a unique, patented messaging technology for ISPs to provide content/advertising to end users no matter where they surf on the web.• Acted as liaison between clients and corporate; coordinated programming, design and ad media initiatives; launched first-ever account for the company. • Created manuals and proposals to introduce technology/service to clients and end users.• Project Management: coordinated programming, design, and ad media initiatives.

An Internet company providing web design and webcasting services, including hosting chats focusing on health issues like diabetes and infertility. community chat areas on the web.• Launched the first account for the company in the Caribbean• Managed all North American accounts; coordinated all projects with R&D department*Pitched such prospects as Frontier Communications

Us

A Public Relations firm specializing in independent films. Clients included: Sony Pictures Classics, October Films, director Todd Solondz.

Bachelor'S Degree, Integrated Marketing Communications

Courses, - Digital & Social Media Marketing