Ivan Domaretskyi Email & Phone Number

Kyiv, Ua

Kyiv City, Ukraine

- Managed Product pivot to Amazon Live Shopping niche with all positioning and GTM plans - Defined and monitored marketing OKRs quarterly - Managed a team of 6 members including freelance copywriters and designers- Created and implemented a Consumer Marketing strategy in order to maximize profit at each stage of the consumer journey- Created Digital Marketing Strategy for both B2C and B2B parts of the business - Managed Lifetime Deal Campaign with 3-d party provider with ROI… Show more - Managed Product pivot to Amazon Live Shopping niche with all positioning and GTM plans - Defined and monitored marketing OKRs quarterly - Managed a team of 6 members including freelance copywriters and designers- Created and implemented a Consumer Marketing strategy in order to maximize profit at each stage of the consumer journey- Created Digital Marketing Strategy for both B2C and B2B parts of the business - Managed Lifetime Deal Campaign with 3-d party provider with ROI of 250% - Was responsible for achieving marketing goals and reported results for C-Level- Leaded customer research process and Value Proposition creation project Show less

Kyiv City, Ukraine

- Managed consumer marketing team- Created GTM strategy for mobile launch- Conducted customer research for new Value Proposition definition- Leaded Home Page rebranding process - Planned and executed seasonal promotions, upgrades, and upsell campaigns - Leaded cross-functional Retention project

Kyiv, Ukraine

- Took part in cross-functional team for improving customer communication within the product and service- Defined, validated, and managed the customer health metrics program including NPS, CSAT and etc.- Built a successful Voice of the Customer program to collect the most useful, actionable feedback - Conducted deep-dive 1:1 interviews with customers for churn reasons research- Improved customer communication map to decrease churn and increase retention revenue- Completed… Show more - Took part in cross-functional team for improving customer communication within the product and service- Defined, validated, and managed the customer health metrics program including NPS, CSAT and etc.- Built a successful Voice of the Customer program to collect the most useful, actionable feedback - Conducted deep-dive 1:1 interviews with customers for churn reasons research- Improved customer communication map to decrease churn and increase retention revenue- Completed churn analysis project, identified reasons customers are unhappy or decide to leave- Completed onboarding funnel analysis and provided the team with core pain points on the way - Built complete Customer Journey Map and pointed out main experience breakdowns Show less

Kyiv, Ukraine

- Customers' feedback management - Product usage stats analysis - Customers' base segmentation - Health Metrics program optimisation

Kyiv City, Ukraine

Design thinking journey with: - Mac users pains definition - Interviews with people- Surveys and feedback gathering - Prototyping and validation

Kiev Region, Ukraine

Main responsibilities: - Banner, In app advertising campaigns- Set up and manage campaigns via Double Click Bid Manager, Double Click Campaign Manager, Double click Studio- Bundling and PPI campaigns set up and management - Creatives optimisation - Traffic optimisation and weekly performance reporting

Kyiv City, Ukraine

Full stack media buying manager at PCKeeper:- Defining new opportunities for traffic buys & negotiations- Legal preparation - Campaigns set up - Launch and monitoring- Optimisation and analysis - Channels developmentChannels - Pops, Affiliates, Banners, Bundling, Search. Models - CPM, PPV, CPC, CPI, PPI, Rev Sahre, Flat rate.