Idowu Ayodele Email & Phone Number

Canada

Lagos, Nigeria

At Connect, my role involves crafting and executing brand and marketing strategies designed to captivate and retain customers. I focus on fostering culturally embedded customer engagement that not only resonates on a deeper level but also yields tangible commercial outcomes.

Nigeria

At Insight, I specialize in formulating comprehensive marketing plans and strategies that yield tangible commercial results. One of my notable achievements includes devising strategic initiatives for the successful relaunch of Tier 2 banks in Nigeria, contributing to their enhanced market presence and performance. Additionally, I am adept at developing pop culture strategic content, a skill that proves instrumental in distinguishing brands within the broader market landscape. This multifaceted approach not only ensures commercial success but also establishes a unique and resonant identity for the brands I work with.

Lagos, Nigeria

Developing marketing and brand strategies to solve business problems and gain commercial resultARENAX PLUS | FANMILK | | SEAMANS | LORD'S DRY GIN | BOURNVITA | TOLARAM

Ikeja, Lagos

Key Brands Worked on:First Bank I Fenix I Sanef I Nampak I Neimeth I Elgi Briscoe I MRS Engine Oil I TranssionI

Ikeja, Lagos

Lagos

Nigeria

The highlight of my job role. I am extensively involved in the research domain, encompassing the design of research methods such as questionnaires, supervision of field and ad-hoc staff, and the execution of both qualitative and quantitative research. This involves not only the analysis and presentation of results but also the formulation of comprehensive reports with client recommendations. My expertise extends to generating valuable consumer insights across diverse industries, writing proposals, and actively participating in meetings with team members and line managers. Additionally, I am deeply immersed in the strategic aspects, collaborating with stakeholders from creative, client service, activation, and production to develop and refine communication strategies, including brand development for various companies and products. Notably, I oversee the management of key brands such as Aspen and Winston for Japan Tobacco International (JTI), where I lead 1-2-1 consumer and retail engagement campaigns, drive trial and purchase intent, compile consumer databases, and execute brand experience events. Similarly, I contribute to the success of Snickers Chocolate (Mars Inc.) by developing strategies based on market research insights, improving brand visibility, and ensuring widespread availability. Additionally, I assist in the planning and implementation of promotions for Mcvitties Biscuit (United Biscuit) and other brands like Kellogg’s, Pringles, Bosch, Vitafoam, Canbebe Diaper, Vital Milk Champ, Mr. Chef Seasoning Cubes, Cummins Generator, Top Feeds, and more, demonstrating a comprehensive and impactful approach across diverse sectors.

Nigeria

In my role, I am responsible for conducting thorough research, analyzing data, and presenting insights as assigned. Utilizing Tableau, I develop standard and ad-hoc reports, templates, dashboards, and metrics. Collaborating closely with management, I discuss and clarify project requests, highlight issues, and provide recommendations for resolution and prioritization. My role extends to preparing detailed reports and delivering oral presentations to management, troubleshooting data and reports, and supporting the rollout and implementation of HR programs. Additionally, I play a key role in coaching and assisting in the development of new team members, identifying opportunities for continuous improvement, and ensuring strict compliance with Data Privacy and Protection Guidelines.

Master'S Degree, Operation Research

Bachelor Of Technology, Statistics

Activities and Societies: Student Unoin Representative Debate Team Drama Team

Education record