A Drummer. A Marketer, and Now a Founder.After dedicating over 10 years to focusing on revenue generation and growth as a Marketing Manager, I made the bold decision to turn down a tempting job offer from a prestigious luxury brand company, driven by my dream of starting something of my own!I founded my startup at 27 in a tiny garage, sparked by noticing a gap: creativity and technology always remained separate in the world of brand building.My goal? To bring creativity and technology together to make brands stand out.Changing Tree sprouted in 2015, and today, that vision fuels everything we do, blending creativity with technology to make brands shine.From a team of 3 to over 200 changemakers, we've shaped the success of over 100 brands, growing into a $10 million company in just 9 years.From Bangalore to Mumbai and now Dubai, our ambition propels us towards more...If you're interested in growing your business, email me at idrees@changingtree.ae. Or if you want to join me in my venture, email us at hr@changingtree.in.Apart from the above:I've always had a love for music, and playing the drums, along with a lot of PS4 gaming, has been a cherished hobby of mine. Rock music, in particular, holds a special place in my heart, and it's something I continue to enjoy immensely. When it comes to consuming digital content, I find great satisfaction in reading biographies and delving into case studies. The knowledge and insights gained from real-life experiences are truly enriching. While I may not watch many movies or series, I make sure not to miss any of the Marvel or DC movies.Skills- Leadership, Entrepreneurship, Advertising, Marketing Management, Strategic Planning, Brand Management, AI, Generative AI
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Co-FounderWtwBengaluru, Ka, In
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Founder | Advertising | EntrepreneurshipChanging Tree Jun 2015 - PresentIndia & Dubai- Led the company's expansion from a local startup to an international presence, achieving a 300% growth in revenue within the first five years.- Grew the team from 3 to 200+, guiding the company's evolution into a multimillion-dollar enterprise.
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Marketing Manager | Sales Management | Brand MarketingMilann Jul 2013 - Aug 2015Bengaluru Area, IndiaLed digital marketing strategies, increasing patient footfall by 25% and brand recognition by 15%.Managed key responsibilities of increasing customer base and generating more leads for health servicesLed and mentored cross-functional teams, including marketing specialists, analysts, designers, and copywriters. -
Senior Marketing Manager | Advertising | Brand MarketingIndus League Clothing Ltd Aug 2012 - Jul 2013Bangalore-Boosted sales by 20% through strategic marketing campaigns and innovative product promotions.-Implemented and led marketing campaigns across various channels such as digital, print, social media, and events.-Managed content on different platforms as a pivotal component of our overarching strategy -
Assistant Marketing Manager | Brand Marketing | Marketing ManagementFeatherlite India Pvt Ltd Aug 2010 - Jun 2012• Planning, strategizing & implementing marketing campaigns across various conventional & new age media to increase brand visibility. Pioneered the brand's digital marketing strategy, contributing to a 30% market share increase with the launch of "Featherlite Living".• Execution of national level campaigns at the local level and complete event management.• Planning and executing the entire media mix (Print, Outdoors, Trade Marketing, Retail Branding, Events & Promotions and other ATL & BTL Activities) for the complete product range across India.• Planning & implementing customized communication solutions for retail partners (franchisees, managing partners)• Launched and guided marketing support to first of its kind SOFA store “FEATHERLITE LIVING” across India.• Managed Featherlite Living brand campaign on ATL and BTL media viz Radio, magazines, hoardings, in-flight promotions etc.• Devising digital marketing strategy and handling all the digital marketing initiatives across platforms & functions –Social Media, Media, Search, Website, Mobile.• Driving Footfalls communication & catchment-focused activities to Featherlite Stores Across India through Integrated marketing• Manage advertising, direct mail campaigns, email campaigns, PR, production shoot, collateral & merchandize production, participation at events and all other marketing functions for brands• To liaise with advertising agency for creative’s, artworks and all other marketing elements.• Established developing Franchisee across India. • Managing in-shop merchandising catalogues, branding etc. at the stores across India. -
Center Manager | Negotiation | Business DevelopmentIijt-Teamlease Jun 2008 - Aug 2011- Increased enrollment rates by 40% with targeted marketing campaigns and brand building initiatives.• Comprehensive measurement and monitoring consumer footfalls and sales growth against marketing expenditure.• Extensive strategic brand associations and alliances for below the line activities to enable penetration into consumer segments.• Standardizing and finalizing the scope of work, deliverables and payment schedules of competent vendors to deliver marketing programs.• Handling a team of 5 executives within the region.• Ideating new Promotions for increase in foot falls• Led vendors closely to activate BTL elements to get in maximum mileage / footfalls• Established launching business centers in Managalore, Gulbarga, Vizag and Chennai and market the same. • My role would require me to not only drive the footfalls but also build a desired brand in the consumer’s mind. -
Maketing Executive | Marketing Manager | MarketingSoch Events Apr 2006 - May 2008• Handled implementation of marketing strategies for various brands.• Led event production and brand promotion strategies, achieving a 35% growth in client acquisition.• Worked as a liaison between vendors and clients. • Identified suitable business tie-ups, • Managed the production of the event.• Promoted the brand at BTL level.
Idrees Method Education Details
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Marketing
Frequently Asked Questions about Idrees Method
What company does Idrees Method work for?
Idrees Method works for Wtw
What is Idrees Method's role at the current company?
Idrees Method's current role is Co-Founder.
What schools did Idrees Method attend?
Idrees Method attended Bangalore University.
Who are Idrees Method's colleagues?
Idrees Method's colleagues are Keerthi Vinayakumar, Shailika Parekh, Aditi Singh, Varaprasad Kuruba, Sanjeet Roy, Sandip Kumar Sahoo, Swati Sharma.
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