I specialize in fractional marketing leadership, interim management, and comprehensive brand strategy development. This gives you access to top-notch marketing expertise part-time, providing strategic guidance without a full-time commitment.My interim management services ensure channel evolution and sustained growth through experienced leadership. My brand strategy services encompass market research, positioning, messaging, and identity, setting your brand up for long-term success. My goal is to deliver tailored, impactful leadership and strategies to help your business grow sustainably and stand out in the market.

Building a community of like-minded bookish people. I'm building a better way to find books that actually make you think differently - you know, the ones your smart friend keeps dropping into your DMs. Life's too short for boring books.

As the VP of Marketing & Ecommerce at PopSockets, I rebuilt and shaped the marketing and ecommerce organization from the ground up. One of my notable achievements was launching PopPuck and taking it viral on TikTok, garnering over 110 million views in less than six months. I also introduced innovative initiatives such as the AI customizer, an artist-in-residence program, and strategic brand partnerships. My efforts positioned PopSockets as a sustainable thought leader by transitioning core products to plant-based materials.I spearheaded the introduction of the MagSafe product ecosystem across all digital channels and owned sites, revitalizing core product categories. Additionally, I developed integrated brand campaigns that significantly enhanced our brand and community building efforts. These campaigns, combined with digital experiences, improved customer acquisition metrics by achieving higher conversion rates and return on ad spend while lowering customer acquisition costs and CPMs. By implementing personalization at scale through signal-based journey building, I delivered relevant content and products to customers via site, email, SMS, and remarketing. I also created a testing and CRO framework to optimize creative, test hooks, and maximize budgets. Furthermore, I scaled the influencer program by 100x, building a strong community and earning impressive brand impressions. Throughout my tenure, I managed and mentored an incredible team, striving to inspire, unlock human potential, and maximize performance.

Led team through long term strategic planning and prioritizing initiatives that laddered into the larger Zwift strategy. Organically wove in the customer journey across CRM channels, to ensure we were delivering the right message to our members through the right channel at the right time. Developed and implemented a comprehensive customer lifecycle marketing plan, including email, push notifications, and in-app messaging. Analyzed customer behavior and segmentation to deliver personalization at scale.Accountable for managing the team that designed, tested, implemented, and maintained campaigns that drove user engagement & retention, conversion to paid subscription, and reacquisition. Partnered closely with stakeholders across the Marketing, Creative, Content, Product, Engineering, Data Science teams.

I was instrumental in defining and executing a comprehensive 1-5 year marketing strategy and roadmap. My primary responsibilities included developing and delivering digital brand and product campaigns, driving digital acquisition, loyalty, and retention programs, and overseeing global performance marketing initiatives across the entire customer lifecycle and all digital channels. I was also directly accountable for driving traffic and achieving ecommerce revenue goals through various digital marketing efforts.In addition to strategic planning and campaign execution, I led teams responsible for global CRM strategy, marketing automation, and paid media. I managed all campaign and evergreen web content on popsockets.com, ensuring a cohesive digital presence. My role also involved budget ownership, agency and vendor collaboration and management, and advocating for digital innovation across the organization. As a people leader, I focused on building and developing high-performing teams dedicated to creating exceptional digital brand and performance programs, ultimately fostering long-term customer relationships and enhancing brand awareness.

I played a pivotal role in growing direct-to-consumer revenue by over 300% year-over-year in both 2017 and 2018. I developed and executed a comprehensive direct-to-consumer digital and ecommerce strategy, optimizing performance across all channels. My responsibilities included owning the digital and ecommerce P&L, building budgets and forecasts from the ground up, and establishing acquisition and retention strategies to drive the global ecommerce business.In addition to these strategic efforts, I oversaw a complete site UX/UI redesign to elevate the customer experience and optimize site performance. I led the development and management of the digital marketing strategy and team, creating executive-level dashboards and reports to communicate business health and performance trends. I also implemented new email segments and flows based on customer analytics to increase revenue and brand engagement. Furthermore, I built and led a customer experience team, implemented CRM systems, and established loyalty, referral, and review programs to enhance customer retention and lifetime value. Notably, I increased the company's biggest sale of the year by 500% year-over-year and doubled the biggest non-sale day ever in 2018.

I led the development and execution of strategic digital marketing initiatives to boost brand visibility, drive customer engagement, and scale sales. My role involved managing omni-channel campaigns across the entire customer journey. By leveraging data-driven insights, I optimized marketing efforts and tracked performance metrics, resulting in enhanced campaign effectiveness.In addition to strategic planning and campaign management, I oversaw the creation of compelling digital content that resonated with our core audience and strengthened the brand’s online presence. I led a team of digital marketers, fostering a collaborative environment that prioritized innovation and excellence. My efforts contributed to significant growth across all digital channels and online sales, positioning the brand as a leader in the sports and performance industry.

As the Midwest Regional Sales Manager at TYR Sport, I successfully managed a four-state, multi-million dollar territory, overseeing all current dealer relationships while actively fostering new business opportunities. My strategic approach to relationship-building included collaborating closely with regional and national coaches in the swim and multisport communities to expand our team base. My performance and dedication to driving results earned me the recognition as the 2014 Sales Rep of the Year.

As the Founder and VP of Marketing at Cloven, I led our commitment to revolutionizing the footwear industry through sustainable business practices and innovative design. At Cloven, we created products using state-of-the-art technologies such as biomechanic-fit lasts, corn-starch injection EVA sole units, natural fiber-infused outsoles, and sustainably tanned leathers. Our goal was to produce durable footwear that reduced waste and set a new standard for environmental responsibility.My role involved driving the overall brand strategy and product direction, developing and implementing digital and ecommerce strategies, and optimizing the customer experience on our website. By learning from past mistakes and those of our peers, I helped evolve our business model to prioritize responsible growth, sustainable raw materials, and long-lasting products. Our mission was not just to add to the market but to reduce redundant products with short lifespans, aiming to minimize environmental clutter and lead by example in the industry.