Partner in the Firm’s Corporate and Capital Markets department, specializes in representing public and private companies in Israel, with unique expertise in the retail sector.An extensive experience in corporate and securities laws, and in representing public companies, leading on complex commercial transactions, including mergers and acquisitions, public and private offers, debt and equity financing, as well as advising on corporate governance and structural changes in large corporations.A broad expertise in the retail sector, including drafting various retail contracts (consignment, distribution, franchise, parallel import), supervising tenders, advertisements, and providing professional guidance with respect to retailers’ conduct vis-à-vis consumers and the regulating authorities, including and specifically the Consumer Protection and Fair Trade Authority and compliance with the Consumer Protection Law and Regulations.Also, an experience in ongoing advice and assistance in establishing and managing membership programs, registration with the Registrar of Databases, and offering guidelines for methods of engagement and direct marketing to members in compliance with the legal provisions.

Chief Legal Officer and Corporate Secretary in a public retail holding company, which holds and manage the retail chains "Hamashbir Lazarchan" and "New Pharm".Advising the Company's Board of Directors and business unit managers with respect to all legal issues including:* Contracts and Commercial Law* Securities Law* Competition Law and Antitrust* Labor Law* Consumerism Law* Loyaly Consumers' Clubs - establishment, registration and managing.racts, legal opinions and Also, an experience in public and private offering, initiating and drafting annual reports ("Barnea Reports"), participating all commercial transactions in the company and its subsidiaries (M&A, Re-organization in the Group's structure) and responsibilty on the extermnal advisors.