Developing and executing digital marketing strategies to drive online and offline revenue growth for Claire's Stores in the EU & US. Working closely with the broader Marketing and E-Commerce teams and external agencies to manage digital campaigns, track performance, and optimize the customer journey.

PROJECT to optimise and enhance business visibility for DesignBundles.net / FontBundles.net / Crafty.netDesign Bundles provides customers with affordable digital products such as Graphics, Templates, Mockups, Patterns, Illustrations and Craft Files, to a customer base of OVER 1 million users.Font Bundles offers exclusive deals on the highest quality premium and free fonts from independent designers. With savings of up to 96% off fonts on a regular basis and a Font Free every week, the FontBundles marketplace allows artists to register and list their fonts for sale and include them in font bundles and deals.Crafty is a Premium Craft Membership designed to deliver quality SVG Cut Files and Designs for one low monthly price. With top-quality designs from world-class designers, Crafty makes your projects stand out for all the right reasons.

Work closely with the board of directors and store managers to assist in the growth of turnover for the 8 C&H high street stores and the eCommerce website by executing both online and offline activities that help to promote brand awareness, communication consistency, strategy and effectiveness.Manage team workload and mentor on new techniques, best approaches, trends and streamline processes in order to achieve the best business and individual outcomes.Prepare maintain and create events, communications and partnerships that help to drive engagement and visitors to both physical and virtual stores.

Plan, execute and report on digital marketing strategy; Implement ongoing SEO activities; Create and manage online adverts and PPC budgets; Maintain partnerships with media agencies and vendors, affiliate programs and potential business links; Develop and manage digital marketing campaigns; Implement Social Media Strategies; Write and optimise content for the website, blog and the various social media platforms; Track and analyse website traffic; Produce email marketing campaigns, manage customer databases, segmentation and email personalisation; Identify and implement new trends in digital marketing.

Perform complete Website Audits (for content, usability, search engine optimisation, pay per click campaigns and social media integration);Ensure that websites and internet properties have been technically optimised to attract and engage visitors that closely match the targeted audience profile (for both SEO and PPC scenarios);Create the necessary technical architecture to promote website's visibility using White Hat Strategies;Build systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc);Help set, and work to, performance indicators for SEO and PPC that everyone understands and which complement overall marketing, business objectives and ROI;Promote both off-site and on-site activities and the interactions that build ranking, authority, profile and traffic (including Newsletters and Social Media activities);

Provide best online marketing practices to create brand awareness, engage clients, create returning visitors, potentialise sales and ROI, by providing good and valuable add content with the right descriptions targeting web user's searches.

Perform complete Website Audits (for content, usability, search engine optimization, pay per click campaigns, social media integration and link building strategies)Ensure that websites and internet properties have been technically optimized to attract and engage visitors that closely match the targeted audience profile.Create the necessary technical architecture to promote website's visibility using White Hat Strategies.Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals, etc).Help set, and work to, performance indicators for SEO and PPC that everyone understands and which complement overall marketing, business objectives and ROI.Promote both off-site and on-site activities and the interactions that build ranking, profile, traffic and therefore ROI.

Translating client’s strategy and commercial requirements into better SEO.Work plan for brands (clients) across a wide range of SEO techniques.Coordinate and manage workload of the SEO team.Monthly reporting automation with analytical and financial brand data from Google Analytics.API’s research and integration for tools creation.Keyword research and competitors' analysis.Natural/Organic Search Conversion.White Hat strategies to overcome search engine algorithm and link building changes.Campaign and keyword management.

Search Engine Optimizer (SEO)Search Engine Marketeer (SEM)Social Media Marketeer (SMM).

Project analysis and validation of the client's requirementsCreation and design methodologies for project development.Search Engine Optimizer, Search Engine Marketeer, Social Media Marketeer, Website Developer.

Project analysis and validation of the client's requirementsCreating and designing new products, brands and projects with focus and market acceptance.Monitoring customer support and development team in the formulation, design, creation and completion.Presentations creation, dynamic models, flyers, manuals, reports with products/projects detailed information.Public Relations of the company with the media, events, conferences and lectures.Search Engine Optimizer, Search Engine Marketeer, Social Media Marketeer, Website Developer.

Consultant by Altior to PTSI