Mentoring and empowering startup founders in the Young Founders Programme across Africa, Asia, and LATAM in brand and growth strategies and implementation.​The Westerwelle Foundation, through its Westerwelle Young Founders Programme, aims to create opportunities for young people in emerging and developing countries.

Increasing ROIs in assisting diverse businesses in crafting and implementing Marketing and Growth strategies.

1st European Digital Medical School.Responsible for the company's revenue growth; from day 1. Defined and led the Demand and Lead Gen, Sales & Growth strategies and their execution, establishing quarterly KPI monitoring and iterations. Built and led a distributed team of 12 with four direct reports to develop marketing, brand and sales strategies and their implementation, utilising digital, offline and print campaigns across multiple target segments; overseeing a 7-figure (€)… Show more 1st European Digital Medical School.Responsible for the company's revenue growth; from day 1. Defined and led the Demand and Lead Gen, Sales & Growth strategies and their execution, establishing quarterly KPI monitoring and iterations. Built and led a distributed team of 12 with four direct reports to develop marketing, brand and sales strategies and their implementation, utilising digital, offline and print campaigns across multiple target segments; overseeing a 7-figure (€) marketing budget.Steered the company's brand visibility and strengthening push across high-profile industry events. Show less

Trend analysis, market expansion report generation and recommendations for a mid-sized company with a yearly revenue of €90 million. Established the initial brand strategy and messaging to support the launch of a med-tech company specialising in medical diagnostics products.Developed and refined the European market expansion strategy for 5 independent coffee producers from a developing country.

A B2B & B2C eCommerce platform to support independent businesses across the African region to scale their businesses beyond the continent. Founded and served as Growth Officer; Collaborated with the founding team to build the business plan and demonstrated a proof of concept and revenue growth from day 1. Defined and established GTM strategy, KPI and OKRs. Evaluated and defined product category and assortment strategies in collaboration with business partners and pivoted the… Show more A B2B & B2C eCommerce platform to support independent businesses across the African region to scale their businesses beyond the continent. Founded and served as Growth Officer; Collaborated with the founding team to build the business plan and demonstrated a proof of concept and revenue growth from day 1. Defined and established GTM strategy, KPI and OKRs. Evaluated and defined product category and assortment strategies in collaboration with business partners and pivoted the business model from B2C to B2B, ensuring stringent cost efficacy. Identified and evaluated new business opportunities in cooperation with businesses in Africa and Europe.Spearheaded all marketing, brand and sales strategies and execution, overseeing a 6-figure (€) marketing budget. Show less

Top global B2B2C, CPG company.Defined multi-segment promotions strategies and new product launches to drive yearly sales across the EMEA regions and steered the brand managers across 27 markets to execute the new launches. Advised senior management on the stock obsolescence strategy initiative and led the EMEA-wide project, achieving an 80% reduction in inventory.Developed, priced, and launched quarterly complimentary quick-win products across five brands… Show more Top global B2B2C, CPG company.Defined multi-segment promotions strategies and new product launches to drive yearly sales across the EMEA regions and steered the brand managers across 27 markets to execute the new launches. Advised senior management on the stock obsolescence strategy initiative and led the EMEA-wide project, achieving an 80% reduction in inventory.Developed, priced, and launched quarterly complimentary quick-win products across five brands focusing on market trends and customer insights. Show less

Defined and managed brand and product strategies and led local brand managers across 27 markets in the EMEA region to execute initiatives to build the brand and raise brand awareness for a product category with two major brands. Steered a company-wide rebranding and repositioning strategy project and its execution for the EMEA region's highest revenue-generating category. Defined and established KPI and OKRs. Developed and managed Omnichannel strategy and rolled out BTL and ATL… Show more Defined and managed brand and product strategies and led local brand managers across 27 markets in the EMEA region to execute initiatives to build the brand and raise brand awareness for a product category with two major brands. Steered a company-wide rebranding and repositioning strategy project and its execution for the EMEA region's highest revenue-generating category. Defined and established KPI and OKRs. Developed and managed Omnichannel strategy and rolled out BTL and ATL marketing campaigns for 6 product lines.Spurred sales by spearheading brand promotion, strengthening, and new product launch events attended by 3000 business partners. Show less

Defined the GTM strategies and grew Trendwerk77's business across the UK & Africa. Developed the commercialisation, product portfolio & assortment, GTM and pricing strategies to boost portfolio margin by 5%.

Responsible for category sales analysis and reporting. Led the global (Americas, EMEA, APAC) SKU harmonisation project with 1000+ SKUs across a cross-functional and matrix team.