⭐️ Ian Fernando Email & Phone Number

Jersey City, Us

• Directed business plans and operations, financial management, and marketing for the company while ensuring conformity to clients’ needs and overseeing company performance.• Led eBay and Amazon FBA developmental approach centralized on revenue generation, margin contribution, and brand awareness by creating information products to sell online.• Founded stratagems able to surpass search distribution to efficiently run paid media on diverse platforms such as Google, Facebook, Native, Pop, Push, and email to name a few.• Generated propitious Amazon leads based on client’s sales and growth performance, as well as collected and monetized leads through affiliate offers and shared partnerships.• Developed operational organization with the product management and digital technology team while enhancing tools and procedures.• Directed Private/White Label products and created Micro Brands Online. Loaded and restored servers up for websites and landing pages.• Reviewed expenses, audited costs and return on investments (ROI), and provided a favorable Advertising Investment (ROAI).• Created internal management review and external client reports regarding account performance, with consideration of distinct data to be made available to each party.• Guaranteed merchandise was accurately set up and adjusted for conversion rate, and also created product descriptions and imagery and enhanced brand content.🏆 Key Accomplishments:✔️ Presented internationally as a speaker for online marketing and media buy in the US, Thailand, Turkey, Vietnam, and many more.✔️ Featured in publications Feed Front Magazine and Digital Marketing Monthly Magazine.✔️ Successfully sold the first SaaS company to a firm in Atlanta, Georgia.✔️ Hosted interviews in podcasts imparting experiences as an online influencer in the marketing place.

Carlsbad, Ca, Us

• Pioneered PPC account strategies and devised roadmaps to increase revenue as well as promote site traffic, borders, and transfigurations.• Streamlined stratagems for keywords selection through testing and ensured awareness of developments with digital marketing. Formulated innovative methods to consistently advance advertising for clients.• Instigated SEM campaigns through advertising engines such as Google Ads (AdWords), Yahoo, and Bing Ads.• Spearheaded and closed deals to promote sales from in house traffic to third-party vendors and agencies.• Stimulated joint venture partners to generate additional revenue by utilizing data or leads through affiliate marketing such as direct mail or call floor monetizing.• Maintained awareness of new marketing platforms and techniques, as well as looked for opportunities to innovate and develop new media strategies to drive clients’ advertising forward.• Managed financial accountabilities such as invoicing, settling account issues, updating records of transactions, and ensuring alignment to budget. Allied with fiscal parties to support overall financial retention of funds and earnings.🏆 Key Accomplishments:✔️ Established legal partners and developed systems to aid in constructing a sustainable in-house process.✔️ Developed and strategized merchant processing for several online e-commerce establishments in the health vertical. Handled overall Nutra and Private Label company operations.✔️ Deliberated merchant fees and established $6M in monthly processing for Private Label products.

• Performed daily operational tasks, functioned as human resources, and scouted for suitable office space for new employees. Executed undertakings independently and collaboratively to accomplish personal and team objectives.• Networked with prominent online influencers to boost up promotion and conducted online webinars featuring marketing software. Validated software and converted internal ad marketing platform into a SaaS for users to sign up.• Facilitated consistent compliance and execution of QA fundamentals, initiated an analytical illustration based on account performance, and liaised with the Brand Management department to regulate and enhance campaigns.• Mentored online through instructional videos of the in-house tracking software. Built social interactions via multi-channel platforms such as Instagram, Facebook, Forums, Medium, LinkedIn.• Revamped current content and realized possibilities through keyword research focused on business purposes while keeping clients Informed with every phase of the project.• Consolidated records pertinent to every campaign to assess project development and warranted that all planned media is forwarded to the client and is invoiced accurately.

Holmdel, New Jersey, Us

• Initiated and implemented daily carrier performance metrics, trained new employees on mediation systems, and documented undertakings as necessary.• Instigated and employed the initial mediation system with an LCR calculation tool, concurrently considering quality, discounts given, billing terms, volume-based projections, and other proprietary factors.• Reviewed daily performance metrics from Cisco PGWs and Sonus GSX/NBXs to ensure savings, correspondingly provided quality service to warrant customer satisfaction and reduce churn.• Coordinated new SIP/TDM carrier turn-ups with the sales and engineering teams based on projected profit margins and ROI. Liaised with vendors to generate and deliver the least cost routing without sacrificing quality.• Utilized innovation to automate systems and tasks that led to more efficient reporting and optimized resources.DATA ANALYST, 2005-2006• Supervised telecom partner rates and projects and managed rate disputes with vendors to specific destinations.• Audited performance and managed results of opportunity areas and proposed actions to the management and corporate team. Analyzed and calculated the daily, weekly, monthly minutes for international and domestic use.• Warranted accuracy of conveyed data and managed confidential information following company guidelines. • Construed information and evaluated results through analytical methods and delivered progress reports. Collected data from the principal or ancillary sources and updated databases.BUSINESS ANALYST, 2005-2005• Established a reporting system to determine the type of errors and calls received.• Spearheaded a workflow to manage ‘reason for calls’ and the number of calls in a particular queue.• Operated closely with the CEO to govern call queue quality. Generated queue records and provided analytical reports to the VPs and Technical Directors.• Routed calls to proper customer care departments based on call metrics such as ‘flooding’.