Iffah Durrah Kajai Email & Phone Number

Singapore

• Manage workload across diverse projects and entities, ensuring seamless cross-functional collaboration and delivering successful outcomes.
• Orchestrated end-to-end marketing campaigns and events, including clinic openings and roadshows, with effective internal and external stakeholder management.
• Drive engagement across digital platforms (Instagram, Facebook, WeChat, Mailchimp) and traditional channels.
• Spearheaded strategic clinic renovations and reopenings, integrating advanced medtech with existing systems to enhance operational efficiency.
• Utilised analytics to refine strategies, optimising B2B and B2C marketing performance for measurable impact.

Singapore

• Successfully transitioned to iAPPS Health Group Pte Ltd in February 2023, continuing to drive marketing initiatives for iAPPS Pte Ltd’s HealthTech entity.
• Managed marketing campaigns and events, including successful clinic openings and promotional activities.
• Coordinated with internal teams and external partners to ensure campaign effectiveness and stakeholder satisfaction.
• Contributed to strategic initiatives, including the integration of medtech solutions into clinic operations.
• Developed content and executed digital marketing strategies across multiple platforms.
• Assisted in health coach programme development and implementation under 1doc Academy, aimed at training future healthcare professionals and enhancing customer engagement.

Singapore

• Transitioned from marketing trainee to a key contributor (marketing executive) in marketing and project management.
• Supported the planning and execution of diverse marketing campaigns and events.
• Played a pivotal role in website development projects using Wordpress and other digital tools.
• Gained proficiency in content creation, social media management, and event logistics.
• Demonstrated strong time management and organisational skills in a fast-paced environment.

Singapore

• Participated in the SGUnited Traineeship Programme, gaining foundational skills in marketing.
• Assisted in creating and disseminating marketing materials, including eDMs and brochures.
• Contributed to website development projects and digital marketing initiatives.
• Developed content for social media platforms, fostering engagement and brand awareness.
• Demonstrated adaptability and eagerness to learn in a professional setting.

• Managed social media (Instagram) & assisted with operations

Singapore

• Managed day-to-day operations using Shopify CMS
• Produced marketing content published on social media

• Guided undergraduate, graduate and diploma students in academic writing and study skills
• Handled basic administrative work – including data entry (Excel) and managed work roster for all student learning assistants

• Designed and produced social media content for campaigns to promote CNA (then ChannelNewsAsia) broadcast television programme Conversation With

Six-month digital journalism internship. Filmed and edited videos for official website & social media. Wrote articles published on print & digital platforms.

Bachelor Of Arts - Ba, Communication & Sociology

Activities and Societies: Led the editorial design team for The Buffalo Horn, the student publication, overseeing the design and.

Diploma In Communications & Media Management

Activities and Societies: Designer and writer for campus publication Stop Press. Recorded and produced audio packages for campus radio.