Iffah Durrah Kajai Email & Phone Number

Singapore

Singapore

• Manage workload across diverse projects and entities, ensuring seamless cross-functional collaboration and delivering successful outcomes.• Orchestrated end-to-end marketing campaigns and events, including clinic openings and roadshows, with effective internal and external stakeholder management.• Drive engagement across digital platforms (Instagram, Facebook, WeChat, Mailchimp) and traditional channels.• Spearheaded strategic clinic renovations and reopenings, integrating advanced medtech with existing systems to enhance operational efficiency.• Utilised analytics to refine strategies, optimising B2B and B2C marketing performance for measurable impact.

Singapore

• Successfully transitioned to iAPPS Health Group Pte Ltd in February 2023, continuing to drive marketing initiatives for iAPPS Pte Ltd’s HealthTech entity.• Managed marketing campaigns and events, including successful clinic openings and promotional activities.• Coordinated with internal teams and external partners to ensure campaign effectiveness and stakeholder satisfaction.• Contributed to strategic initiatives, including the integration of medtech solutions into clinic operations.• Developed content and executed digital marketing strategies across multiple platforms.• Assisted in health coach programme development and implementation under 1doc Academy, aimed at training future healthcare professionals and enhancing customer engagement.

Singapore

• Transitioned from marketing trainee to a key contributor (marketing executive) in marketing and project management.• Supported the planning and execution of diverse marketing campaigns and events.• Played a pivotal role in website development projects using Wordpress and other digital tools.• Gained proficiency in content creation, social media management, and event logistics.• Demonstrated strong time management and organisational skills in a fast-paced environment.

Singapore

• Participated in the SGUnited Traineeship Programme, gaining foundational skills in marketing.• Assisted in creating and disseminating marketing materials, including eDMs and brochures.• Contributed to website development projects and digital marketing initiatives.• Developed content for social media platforms, fostering engagement and brand awareness.• Demonstrated adaptability and eagerness to learn in a professional setting.

• Managed social media (Instagram) & assisted with operations

Singapore

• Managed day-to-day operations using Shopify CMS• Produced marketing content published on social media

• Guided undergraduate, graduate and diploma students in academic writing and study skills• Handled basic administrative work – including data entry (Excel) and managed work roster for all student learning assistants

• Designed and produced social media content for campaigns to promote CNA (then ChannelNewsAsia) broadcast television programme Conversation With

Six-month digital journalism internship. Filmed and edited videos for official website & social media. Wrote articles published on print & digital platforms.

Bachelor Of Arts - Ba, Communication & Sociology

Activities and Societies: Led the editorial design team for The Buffalo Horn, the student publication, overseeing the design.

Diploma In Communications & Media Management

Activities and Societies: Designer and writer for campus publication Stop Press. Recorded and produced audio packages for campus radio.