Iffath Unisa Email and Phone Number
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An accomplished marketing professional specializing (budgets of upto $12M+) in driving strategic digital marketing initiatives and leading high-performing teams. Currently, I am actively pursuing opportunities as a Marketing Director or Associate Director in the marketing industry.With 20 years of comprehensive experience, including 17 years in Digital Marketing and 3 years in customer support, I possess a strong track record of delivering exceptional results. I take pride in being featured in a prestigious IIM Bangalore case study, "GUS Education India: Preserving the Soul During Rapid Growth," now part of Harvard's curriculum. Additionally, my expertise has contributed to other impactful case studies within the EdTech sector, demonstrating my deep industry knowledge.As a Senior HOD Paid Social & SEM at GUS Education India, I successfully manage an annual budget of 12 million GBP while leading and mentoring a team of 30 professionals. I am highly skilled in Performance Marketing, Digital Marketing, Mobile Advertising, Brand/Campaign Management, CRO, and Social Media Marketing. My strategic mindset enables me to optimize brand recognition, revenue growth, and client satisfaction through performance-based online media campaigns.Proficient in content site optimization, campaign management, brand & account management, social media marketing, search marketing, paid media analytics, and client servicing, I possess a comprehensive skill set crucial for marketing leadership roles. I am well-versed in utilizing industry-leading tools, including Salesforce, HubSpot, Google Ads, Hootsuite, Canva, and Google Analytics, among others.Collaborating seamlessly with global teams across diverse regions, such as Middle-East, Australia, USA, UK, EU, Canada, India, Singapore, Ireland, New Zealand, UAE, and South Africa, is second nature to me. This international exposure has shaped my ability to adapt to different cultural environments and consistently achieve outstanding results, making me an ideal candidate for organisations with a global focus.With a Bachelor of Science degree and a commitment to ongoing professional development, I hold certifications such as Google Certified Professional, Ads Pro, Linked Fundamentals & Strategy, and Yellow Belt Training by BSi Group, to name a few.
Firstsource Dialog Solutions Private Limited
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Edtech MarketingFirstsource Dialog Solutions Private Limited Sep 2023 - PresentHyderabad, Telangana, India
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Sr. Head Of Paid Social & SemGus Education India Apr 2023 - Aug 2023Hyderabad -
Sr. Head Of Paid Social & SemGus Global Services India Pvt. Ltd. Nov 2021 - Mar 2023Hyderabad, Telangana, India -
Head Of DepartmentGus Global Services India Pvt. Ltd. Jan 2021 - Oct 2021Hyderabad, Telangana, India
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Deputy Head Of DepartmentGus Global Services India Pvt. Ltd. Apr 2020 - Jan 2021Hyderabad Area, India
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Sr. Manager - Paid SocialGus Education India Jan 2019 - Jan 2021Hyderabad, Telangana, India
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Paid Social ManagerGus Education India Jan 2018 - Jan 2019Hyderabad
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Digital Marketing ManagerManhattan Home Design Dec 2016 - Dec 2017Hyderabad, Telangana, India· Analyze campaign and website performance to identify opportunities for growth.· Create and manage campaigns in Google AdWords, PLA, Facebook, Criteo & Bing Ads.· Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting.· Write and test strong ad copy.· Keep up with the ever-evolving digital landscape and continually look for new opportunities to reach targeted audiences and optimize KPIs.· Work closely with designers to develop compelling email campaigns, loading email HTML into Mailchimp, schedule launches, manage segmentation, automated series and list hygiene.· Optimize email initiatives, monitor campaigns metrics, identify areas for improvement.· Partner with design team on executing email marketing calendar.· Publish content to social media channels, track social media campaigns.· Publish and present reports and findings to the team every week.
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Account ManagerNetelixir Dec 2015 - Dec 2016Hyderabad Area, IndiaClients - Lenovo, CircaLighting, Brady Corp, Shoestation, Model train supply, ChalkInk, AwardCountry, eSpecialNeeds, Martialartsmart, Mocap, WeddingFavoties, Charlottes-closet, etc.Client Engagement• Engage with client and formulate an effective Search Marketing Strategy that aligns with their business goals. • Setup and manage the search marketing campaigns to achieve those business goals. • Present performance and insights through weekly client review sessions. • Work with CRM (Client Relationship Manager) to manage and grow accounts. • Suggest improvements for client’s advertising campaigns based on in-depth analysis. • Maintain timely client communication with an understanding of any ad-hoc requirements. • Anticipate any eventualities that may affect the account (technical snags, special promotions, etc.) and communicate these with clients. Managerial• Coach mentor and provide effective leadership to your team of analysts. • Conduct performance and competency reviews for Net Elixir team members. • Collaborate with engineering team on the performance of tech tools • Conduct team-wide training to improve productivity. Sales• Propose and deliver new services that add value to each account. • Grow client’s business through new initiatives, ideas and betas. • Identify up-sell opportunities and plan resources and meetings to pitch to clients. -
Academic AdministratorAnnapurna International School Of Film And Media Dec 2012 - Jun 2015Hyderabad Area, IndiaAs an Academic Administrator am responsible for setting up process to allow for smooth running academic operations, helped set up various process improvements and use Google apps products for the school. As a instructor, taught Digital Marketing to MBA students and Computer science as subjects to BFA (Animation + VFX) students.As a student counselor, first point of contact for students & parents. Responsible for student records. performance plans and policy documentation. Managing a team of academic coordinators to achieve all deliverables. -
Team Ops LeadGoogle Oct 2011 - Aug 2012HyderabadTeam Ops Lead - Q4 2011 to Aug 2012 * Worked as Acting team lead, Global lead for all technical issues and Multi-Product support strategist for SMB Advertiser Services. * Managed a team of 20 individuals to excel in core metrics such as productivity, customer satisfaction, quality and slas. * Contributed to various aspects of people management i.e. appraisal, training and mentoring talent to grow within organization & control attrition. * Served as a point of contact for escalated contact resolution of a supervisory nature or complex problems* Assumed a leadership role in BU metrics meetings, inspiring and motivating other employees.* Managed the Subject matter experts(SME) workflow for CSAT & Quality for the 3T team contributing to weekly reviews for both Quality & CSAT. * Was able to highlight simple CSAT tips which the CSR group seemed to be missing in their everyday emails.* Contributed to Email workflow and automation on a weekly basis helping team in times of low headcount. * Mentored 6 CSRs with lower than 50% CSAT to deliver CSAT higher than 70% in Q1 2012. Weekly 1:1 with CSRs on metrics and what needs working on. -
Customer Satisfaction LeadGoogle Sep 2010 - Sep 2011* Selected as Customer Satisfaction(CSAT) lead for US, UK & Asian markets and helped double customer satisfaction for these markets in 3 quarters from 36% to 80% and above.* Got trained and certified for Yellow Belt Six Sigma- lean methodologies by BSi on Q4 2010 & went on to take up 5-6 projects(yellow & green belt) in the coming years.* Helped improve CSAT for various issue teams by identifying training needs, creating flow charts, paretos, cause effect analysis, coordinating various team initiatives and CSR recommendations.* Project aimed at identifying Customer dissat for US, UK, AU, & SEA markets, find top fixes & training needs. This project was a Greenbelt project using the various tools such as gant charts, paretos, root causes analysis and fishbones. Handled this from scratch and trained the gurus to do root cause analysis using excel. It was hugely successful project which lead us to identify training needs which were worked upon keeping the findings of this project in mind.* Handled a team of 7 CSAT gurus to drive CSAT team objectives and improvement.* Reported CSAT data weekly & assigned workflow to complete the Global deepdive* Suggested improvements to the CSAT surveys and conducted health check on customer facing surveys for all English language queues.* Attended the Foundations for Leadership & teamwork workshop in Q1 2010.
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Quality Strategist - Online Sales And OperationsGoogle Dec 2007 - Aug 2010* Selected as a Quality reviewer within 3 months of joining the Email team in Q4 2007 for US, UK and Asian markets.* Received a gold award for launch of various quality criteria to the Email teams.* Promoted as a Account Strategist in Q4 2009* Got trained as a Pass interviewer in Q4 2009 & a part of the Hiring team.* Created & automated a standardized Global Report for Emails, Phone & Chat in Q3 2010. This project had an FTE savings of about~0.24 FTE per year(time saved for Quality Leads).* Created and presented reports from the Active Business Intelligence(ABI) Portal against daily and weekly deliverables of CSR Productivity, Quality, TAT(SLA) and customer issues.* Conducted trainings to familiarize and help the Email CSRs ramp with various quality criteria, updates; product related trainings; soft skill trainings on question interpretation, customer satisfaction.* Reviewed and achieved all targets through the quarters while trying various sampling methodologies - Live samples, past pulls and performance based sampling. Highest number of tickets reviewed was a total of 909 email samples in a quarter.* Auditor for quality review done by reviewers .
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Adwords Associate - Online Sales And OperationsGoogle Dec 2006 - Nov 2007* Part of the winning AKW(AdWords Keyword Optimization) olympics team in Q2 2007* Handled customer emails on various issues ranging from Google AdWords account performance to Google Analytics reports and attained an Exceeds Expectations rating.* Selected to handle the first ever Agency support for Resellers & Google certified partners launched by the India team to agencies with a TAT of 8 hours in Q3 2007.* Became a TA (Team Advisor) within 3 months of being in the Bin and mentored Nooglers in the approval bin about Ad policy and review process. * Trained in all ad formats such as image, video, display, rich media, youtube and mobile ad formats, Doubleclick, DFA, etc.
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Quality AnalystIvy Comptech Aug 2005 - Nov 2006Job Profile- - Evaluate Contacts/Processes/Customer Queries for Inbound/Outbound Calls, Emails, Web Chats and any Internal queries. - Responsible for reporting and circulating any improvisation on parameters or Call quality guidelines as and when applicable after the Clients' approval. - Promoted as a Quality Analyst in Q1 2006, within 6 months of joining the company for excellent performance in Call Quality. - Presented with the Star of the Month for the 'Excellent Performance' for the month of January, February, April & May 2006.- Work on extensive database reports to consolidate data for feedbacks and appraisal cycles.- Handled call escalations and followed up with other functions to resolve the customers' queries. -
Customer Service RepresentativeHsbc Data Processing India Private Ltd Jun 2003 - Aug 2005Job Profile - Analyze and process USD/Multi currency Outbound Funds Transfer Remittances, originating at the various HSBC Bank branches based in USA, at the Group's Global Service Center in Hyderabad. - Co-ordinate via outbound calls with HSBC customers & US HSBC Branches and FX for the smooth transfer of transactions. Investigated and solved various queries relating to transfer of funds.- Auditor & Process Specialist for Outbound Funds Transfer Process, dealing with Multi Currency payments, SWIFT, FED Routing errors in transactions & fax instructions. - Selected as a Trainer for training my Assistant Manager on the Funds Transfer queue.- Received Appreciation Letters from the VP for excellent performance on numerous occasions. - Part of MFV (Managing For Value) Team of the Quarter. - Was appreciated by the management on various occasions with Spot Rewards for my mature, professional and focused approach towards my work.
Iffath Unisa Skills
Iffath Unisa Education Details
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Computers -
Maths, Electronics, Computers
Frequently Asked Questions about Iffath Unisa
What company does Iffath Unisa work for?
Iffath Unisa works for Firstsource Dialog Solutions Private Limited
What is Iffath Unisa's role at the current company?
Iffath Unisa's current role is Digital Marketing Solutions | Expert in Paid Media Advertising | Growth Hacking |.
What is Iffath Unisa's email address?
Iffath Unisa's email address is if****@****ail.com
What schools did Iffath Unisa attend?
Iffath Unisa attended Osmania University, Osmania University.
What are some of Iffath Unisa's interests?
Iffath Unisa has interest in Children, Economic Empowerment, Education, Science And Technology, Human Rights, Health.
What skills is Iffath Unisa known for?
Iffath Unisa has skills like Online Advertising, Project Management, Microsoft Excel, Six Sigma, Search Advertising, Google Adwords, Sem, Google Analytics, Ppc, Mobile Advertising, Digital Marketing, Social Media Marketing.
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