① 获得数百万天使投资的【美宠】，是上海最大的宠物上门的综合服务 O2O 平台。② 包含上门宠物洗澡、美容造型、基础医疗等。③ 集微信、APP、电话为一 体的移动平台。④ 该项目于 15 年 7 月并购到“摸摸哒”。

1. In charge of marketing operations of 3 Cities: Shanghai, Suzhou and Nanjing2. Responsible for related business product line, highlight the products selling point of the refining, and formulate the corresponding product promotion strategy slightly, promote regional team, to ensure the smooth completion listed3. Be entirely responsible for communication and coordination with regional product mkt training, and improve the products and tracing, feedback between headquarters and regional tact, and security headquarters and its information communication is smooth.4. Responsible for the relevant follow-up monitoring, analysis and optimization of product at the very beginning; and coordinate internal departments jointly implementing related products

1. In charge of the eBay HIPO Newbie project for China (9 months)2. Provide comprehensive guidance to those small and medium-sized enterprise sellers according to different stages of development3. Take charge of the online training and plan arrangement, the offline salon lecturer4. To help enterprise customer specified product development direction, market planning, enterprise management, and other various guidance services

>> Offline Program Management - Taking in charge of all the offline event including roadshows, seminars, exhibitions and other industrial forum - Coordinating SBM team to create tailor-made marketing programs for different specific suppliers >> Supplier Projects Management - Maintain and also strengthen the relationship with key suppliers - Working with Product/technical team to develop localized programs - Developing the current University Programs and also seeking more cobranding opportunities with other suppliers >> CRM - Leading Tele-marketing team to support CLM manager for the achievement of ACB target (Active Customer Base) - Working on the online/offline NCA programs with sales team - Creating different call/eDM campaigns to reactivate lapsing/lapsed customers >> Branding Management - Coordinating APAC central marketing team to make brand strategy for Great China - Supporting HR dept. to arrange brand training for internal employees - Developing brand awareness survey for all GC database >> Public Relation & Social Media - Aligning with Central Marketing team to create GC PR agenda - Maintaining the relationship with both online/offline media friends - Strengthening the brand establishment via social media platform and other SNS channels >> Others - Sales training management - Vendor management - Translation review (CN, HK TW zones)

Achievements: ① In charge of the opening events of 13 new shopping mall counters, plus 1 stand-alone boutique ② Independently organized and supervised no less than 15 large-scaled roadshows with great performance and positive distributor feedback ③ Successfully negotiated with department management team for another new POS opening following the YINCHUAN roadshow during the Christmas in 2011 ④ Marketing materials development from ideas/propels/main focus/layouts/messaging for brand brochure 2011&2012, leaflet of 3 Star anti-aging Products and other POS merchandising materials. ⑤ Developed all the VM tools (key visual, posters, merchandising guidelines) ⑥ Developed BA training materials and BA uniforms (summer & winter) and offered the branding/product training to more than 100 BAs ⑦ Defined YR Loyalty Program Standards with the support of sales team, creating VIP membership card/brochure, program for second-purchasing and other customer rewarding activities. ⑧ Established close relationship with all the regional distributors as well as the main local medias >> New Product Launch/POS opening Campaign - Preparing new products launch campaign dossier linked with the yearly trade marketing plan >> Monthly/Quarterly/Seasonal POS Activities - Working with logistics team to develop Stock-clearance Campaigns - GWP, Value Set, Special Offers, VIP rewards and other marketing programs >> Inventory Management - Warehouse follow-up for brand souvenirs, gifts, simplex and mini ordering - Working with Marketing director on the inventory forecast based on the sales performance >> Offline Events Management - Roadshows/events proposals, BA trainings - Working with vendors on all the event supporting - Supervising and overall controlling the roadshow - Reporting and performance analyses