Ifrah Rashid Email & Phone Number

Lahore, Punjab, Pakistan

• Founded and built Exclusive Chikankari (IG: exclusive_chikankari) from the ground up, with a clear vision of scaling and promoting localized handcrafted embroideries, while providing sustainable livelihoods to artisans.
• Implemented a strong business strategy to empower the women who are crocheting these masterpieces, ensuring that they are fairly compensated for their work and creating a positive impact in their communities. Held full.
• Successfully launched the brand in major cities such as Lahore, Karachi, and Islamabad, exceeding envisioned ROI gains and demonstrating exceptional leadership and strategic thinking. Held full accountability for the.
• Developed and executed marketing and promotional campaigns to effectively showcase our artisanal and one-of-a-kind offerings, leveraging social media platforms to reach a wider audience and increase brand visibility..

Pakistan

• Developed and executed new business strategies with key players in the market, including Canon, Super Asia, and Fischer Engineering, resulting in successful partnerships and increased revenue streams.
• Managed and led the marketing team AikAnar to achieve output goals, overseeing all aspects of S&S creative output and ensuring timely delivery of campaigns across multiple social media platforms, including Facebook.
• Spearheaded the launch of Geysital, a new brand, with a highly effective IMC campaign that included DVC and a digital leg focused on engagement and generating leads to drive demand and increase sales opportunities.
• Created a winning proposal for Smart Agriculture Solution, resulting in a successful collaboration with Horizon Advanced Technologies (Turkey) for pilot-testing in 3 locations of Pakistan, showcasing strong strategic.

Pakistan

• Held full ownership of regional reporting and analysis needs for key performance indicators, including E-Load & Dormant Base, FCA Hits, EC 300 penetration, and Primary Lifting, driving improvements in sales team.
• Took proactive measures to improve the dormant retail base on E-load Recharge, achieving an overall improvement of 8% through daily reporting on E-Load Base, and conducting follow-up meetings with the sales team..
• Consistently exceeded monthly compliance benchmarks for Health, Safety, Security & Environment (HSE) compliance KPIs for the region, demonstrating strong accountability and ownership for ensuring a safe and secure.
• Developed and executed the monthly Trade Marketing agenda and Sales Cycle Plan (SCP) for 29 franchises, ensuring complete documentation of distribution of trade activities over a base of 18000+ retailers for the HQ..

Pakistan

• Held primary responsibility for conducting market research to investigate consumer product market trends and assess the future profitability of the current product line for the Communications department. Proactively.
• Demonstrated exceptional writing and communication skills, taking full ownership of developing and authoring a variety of internal and executive communications including presentations, announcements, newsletters, and.

Pakistan

• Organized summer internship programs for the NGO from 2012-2017, developing a basic curriculum for English and Mathematics that was conducted by volunteers over the course of the internships. Additionally, Arts &.
• Introduced a digital literacy initiative whereby, computer labs were installed in specific rural and underprivileged schools to promote and reinforce ICT skills and knowledge within the students.
• Launched an operation with Lahore Speech and Language School (LSLS) and Hearing Clinic Lahore (2016), collecting funds to get state-of-the-art hearing aids for 10 children enrolled at LSLS.
• Instituted a project to provide a total of 500 cartons of bottled water to be distributed to the Tharparkar district of Pakistan, which was drought-stricken in 2014, in collaboration with Caritas Pakistan and Sufi Water.
• Established a library and cultural space for a school under Hope Uplift Foundation in 2018.

Master Of Science - Ms, International Business, Distinction

Thesis: "Delivering Omnichannel Now: Consumer Perspectives on Personalization and Engagement for Retail Industry of Pakistan."

Bachelor Of Science - Bs, Economics

Thesis: A cross-country comparison between developed & developing economies on the “Effects of Female Education on Economic Growth.”

Summer Course, Intermediate Macroeconomics

Relevant Modules: Macroeconomic Measurement & Data, Labour Market, Consumption & Saving, Investment, Business Cycles & Stabilization.