Iftekher Rupai Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Responsible for coordinating and executing acquisition campaigns through various online channels and platforms that drive revenue, acquire new donors, build brand awareness and generate leads- Work closely with our external digital media agency to ensure all projects and deliverables remain on time and are both setup and executed successfully- Work with internal web stakeholders to build, test, track and optimize our landing page for optimal User Experience for prospects and donors - Develop and/or help develop campaign narratives, creative and ad copy - Analyze user behavior data, extracting insights and recommending tactical optimizations - Manage team financials, vendor payment, reconciliation - Maintain oversight across a variety of channels including SEM, Display, Paid Social, Web Analytics- A part of FY22-23 communications sub-committee of DE&I (Diversity, Equity & Inclusion) committee

Toronto, Ontario, Canada

ShopHERE powered by Google is funded by the federal government to enable SMBs transform digitally. My role included the following: • Developed e-commerce website/store for small businesses of Ontario using Shopify and Square• Supported business owners with inventories management, shipping, marketing plugins & other necessary admin support to launch the website• Collaborated with clients and internal teams to ensure a successful website launch• Assisted implementing advertising campaigns on Facebook, Instagram & Google for brand awareness and engagement

Dhaka, Bangladesh

Key Clients: Nestlé Bangladesh (Nescafé, Maggi), Skitto (Digital Telco Product), PRAN (Local conglomerate)• Developed digital marketing communications based on consumer behavior pattern, digital trends utilizing analytics and media buying insights to increase brand awareness• Managed daily client deliverables consisting of planning, strategizing social media campaigns campaigns• Headed a department comprising of 8 members to plan and implement digital media content and campaign roadmap • Maintained strong relationship with all stakeholders• Supervised collaboration between cross-functional teams along with responsible for pitching ideas and strategies to the client • Partnered up with clients to work on brand building to digital communication

Dhaka, Bangladesh

Key Clients: Skitto, Samsung Mobile Bangladesh, Nestlé, Igloo ice cream, PRAN (local conglomerate)• Built digital marketing communications based on consumer behavior pattern, digital trends utilizing analytics and media buying insights to increase brand awareness• Co-headed content department comprising of 16 members to ideate and implement digital media content• Supervised collaboration (especially creative content) between cross-functional teams along with responsible for pitching ideas and strategies to the client • Efficiently catered to daily needs of existing clients, leading to account expansion • Maintained strong relationship with all stakeholders

Dhaka, Bangladesh

Key Clients: Grameenphone (Telenor), a2i (project of Bangladesh Government & UNDP), Perfetti Van Melle (Alpenliebe)- Come up with digital media communication strategies, social media content strategies & content development for brands - Communicate with client and collaboratively create future plan- Lead planning & content team- Guide copy/caption approach to the content team and work closely with the creative team in conceptualizing ads - Client management when requires and pitch ideas to them

Dhaka, Bangladesh

Key clients: Banglalink (Veon), a2i (project of Bangladesh Government & UNDP), Marico (Livon & Set Wet) and some small local businesses- Researched and brainstormed contents for social media platforms (facebook, instagram, youtube)- Maintained strong relationship with all stakeholders- Developed contents collaborating with the designers and account managers - Generated campaign ideas, content captions, ovc/video scripts - Managed a team of 9 people and ensured a timely delivery of contents (last 5 months of this tenure)

Master Of Business Administration - Mba, Marketing

Goodman School of Business

Bachelor Of Business Administration - Bba, Marketing, Human Resource Management