International Fleet Review (IFR) is a multilateral platform for naval diplomacy, collaboration, strategic initiatives, and showcasing the latest in naval technologies. Bangladesh Navy hosted the 2022 edition at Cox’s Bazar. The four-day event included bilateral & multilateral dialogues, seminars, naval displays & maneuvers, and programs showcasing the cultural diversity of the participating nations.The scope of work for Grey included, but was not limited to,Developing the concept for the eventResearch and development of contentsDesign and production of creative materialsBranding Cox’s Bazar city and event venueBuilding structures for stages and pavilionsBranding of indoor venuesLive feed, AV, light and sound systemSpace/structure managementPersonnel management

As the Strategic Planner, my responsibilities included researching/analyzing the brand essence, preparing the framework for brand identity and providing direction for creative execution.My portfolio included Labaid Group, Simple Tree/Space Zero, M&J/Saad, Aristocrat Food, Janata Bank Limited, Bangladesh Parjatan Corporation and Bangladesh National Museum.Some of the notable projects included; Brand Identity Kits (Brand Book) for Janata Bank Limited & BBQ Restaurant, rebranding (package redesign) of Saad & Aristocrat products and brand architecture development for Dekko Group and Labaid Group.

Labaid Group is one of the biggest local conglomerates with SBUs in healthcare, pharmaceuticals, real-estates and education sectors.My keystone project was the customer profiling survey for Labaid Hospital. This detailed survey analyzed the demographic and social profile of patients and was pivotal in subsequent marketing campaigns.Another important project was the development of the brand architecture, thus facilitating a brand identity and streamlining the branding guideline for the group and its SBUs. Finally, I enhanced their digital-media footprints through projects to upgrade the website, social-media activation etc.

BrandVent Limited is specialized in strategic planning, creative development and BTL activation. Our clientele includes ICRC, Pran/RFL, NRBC Bank, AG Foods etc. My role is concentrated in strategizing the communication plan and conceptualizing its creative execution. Some of our key projects are:ICRC International Cricket Tournament for People with Physical Disabilities was one of our showcase projects. This event was first of its kind and drew acclaim from ICRC global hierarchy and the UK Premier.We are the communication and implementation agency of Sarathi, a Metlife Foundation & Swisscontact funded project for financial literacy of RMG workers. Aside from developing the communication plan and contents, we have carried-out market research and industry linkage programs as well.AG Foods Limited is one of our flagship brands. Having developed their brand identity at the inception, we have been providing them with communication plans and creative strategies to grow in a market sprinkled with local & global brands.

Bengal Group Limited is one of the oldest local conglomerates having SBUs in entertainment, music production, publications and real-estate sectors.My core projects included market research to evaluate the soft-drinks market, test marketing to evaluate its consumer & channel responses and agency management for communication & branding activities.Other projects included marketing plan and activation for their lifestyle magazines Charbela-Chardik & Ice Media, cable-TV business Bengal Communications Ltd./Bengal Digital and music production house Bengal Music Ltd.

Inpace Management Services Ltd. is a fulfillment house that provides an array of communications and administrative services to a hoard IT brands including Intel, HP and Microsoft etc.The Deep Reach campaign for Intel was one of our showcase projects. A string of 50+ road-shows across the country facilitated IT penetration, popularized IT products and created huge brand equity for Intel.

My primary focus was to humanize the communications to evoke connection, emotion, and preference. In other words, creating a brand identity.Other projects included plan & organize corporate communications to supplement the sales campaigns and organize aggressive outdoor (billboard & shop-sign) campaign to generate and maintain top of the mind awareness.

Bitopi Advertising Ltd., a Leo Burnett affiliate, is one of the oldest advertising agencies in Bangladesh.My projects included ORSaline TVC campaign; launch campaign for Retin-A (a Rhône-Poulenc brand), market research for Tide washing powder and outdoor branding for public health awareness brands Smiling Sun and Green Umbrella.