Diploma in Real Estate Science - Level 1

Zameen.com is Pakistan’s first and largest real estate website. It connects buyers with sellers and owners with renters across the country, acting as a central online hub for all things real estate in Pakistan. Zameen.com is backed by Catcha Group and Frontier Digital Ventures, two of the most successful venture capitalist firms in the ASEAN region, as well as French property portal authority Gilles Blanchard. The website won the CNBC Best Property Portal Pakistan Award and the CNBC Best International Portal Award within two years of its inception.The website currently offers upwards of 2 million verified listings and is visited by 2.5 million people every month. More than 9,000 real estate agencies are registered with Zameen.com and 445,000 people are registered members of the website. With a team of close to 550 employees, Zameen.com has firmly established itself as the market leader with offices in Lahore, Karachi, Islamabad, Multan, Gujranwala and Peshawar, as well as presence in 15 other cities of Pakistan. Zameen.com's offices in London and Dubai ensure that it has comprehensive international reach, and its UAE portal Bayut.com is a leading property website in the Emirates.I am responsible to deliver the national corporate sales number for the company with a team of 3 Regional Sales Managers, 15 Business Development Managers, 10 Assistant Business Development Managers and 10 Business Development Executives along with support staff across Pakistan.

U.E.T (Institute of Business and Management-IB&M Dept), Lahore is one of the premium and globally recognized universities of Pakistan. I have taught Advertising Management to the students of MBA final semester who had opted for this course as a Marketing majors. My core focus was to relate the text book concepts with real life scenarios of companies operating in Pakistan. The students were given projects along with course material in which they analyzed existing marketing campaigns of different companies and were also required to come up with an entirely new campaign as their final project.

Sales Manager of Multan and Outstation towns. Managing the sales of 1 Direct distributor and 9 Sub-distributors with monthly turn over of around Rs 150 Million. Major responsibilities included:Achievement of all sales and other KPI targets through sales channels, performing monthly sales forecast and competitive market analysis to determine performance level of the company, distributor and the dealer in its specific territory. Assess sale & market trends, proactively develop action plans and execute to ascertain competitive edge. Ensure effective utilization of Trade Spending to improve sales both in short and long run. Retail development and channel development. Monitoring distributor’s & sub-distributors ROI and sales and suggest strategies to improve.Worked on project LEAP which includes rural development PPP (Popularly Positioned Product) initiative for Multan regionRecommending, executing and monitoring of BTL activities.

Worked for the largest electronics company in the world and the 19th biggest global corporation in terms of brand value, Samsung. Responsible for the product and line-up planning for TV/AV Biz of Pakistan & Afghanistan in liaison with the distributors and the HQ -Korea. With special focus on retail, managed the Field Marketing Team of 50 across the country. The core responsibilities included ensuring product leadership in terms of market & shelf share, POS management, implementation of Global Shop Identity Guidelines, planning and execution of channel promotions, activation and extension. Achieved 300% growth in terms of volume in the year 2011. Grew the Samsung Exclusive Channel by adding 19 Concept Shops to the additional base of 7 Shops. Regained lost market share by 18% with aggressive sales tactics (Jun`11 ~ Jun`12 Retail Review –Gfk) Initiated shop profile survey to grade the retailers in order to plan customized retail strategies. Created Training and Development programs for Field managers for floor salesmen training. Organized and managed the launch ceremony of SMART Televisions [2011] in Pakistan. Achieved highest shelf share of Samsung TVs in the A & B Category Electronics Retail Shops in Pakistan

• Identify opportunities and execute effective location branding options• Provide support in budgeting, forecasting, planning and execution of branding mediums at retail channel to enhance brand visibility.• Plan & design effective trade promotions for franchise & retail sales channel.• Plan & identify strategic locations to ensure the paid branding to enhance brand visibility & mileage.• Account management of existing customers.• Business Development.• Develop revenue opportunities from both new and existing clients.• Develop a pro-active relationship with current clients to maximize referral and repeat business.• Insure on-time delivery of print material for campaigns.• Managing overall agency operations.• Ensuring effective coordination among the in-house creative and production personnel and client.• Coordinating availability of in-house and outsourced requirement. • Event Management.• Planning and executing Trade Marketing & BTL Activities.• Providing Retail branding Solution.• Identifying new prospective customers and managing the sales cycle from the beginning to the end.• Preparing customer proposals and presentations.• Execution of different nationwide outdoor visibility drives on available mediums to support various new campaigns and projects. • Identification, evaluation of various sponsorship and branding opportunities to build the brand across the country.• Client portfolio included Nestle, Unilever, Coke, Telenor and Pepsi