Ify Odita, Anipr, Arpa, Email & Phone Number

Having been deeply involved in the media industry, I have a history of successfully helping multinational companies to promote positive public image, enhance brand equity, drive business growth, and increase market share gains.For over 18 years, my reputation as PR consultant and communication & media expert has been built on my vast expertise in effective community engagement, public relation, strategic marketing, audio-visual production, ATL and BTL advertising strategies, and customer service initiatives. Through my experience, I have a track record of authoring and delivering well-developed multi-media and communications plans to define and achieve corporate goals and objectives, while delivering intended messages to the targeted audience without guess work.Currently, as the Group Head, Client Service (Public Relations & Reputation Management) at TPT International Ltd, I played a pivotal role in promoting positive public image and controlling the dissemination of information—resulting in top of mind awareness with new or existing customers. Within same organization, I was instrumental in developing and delivering effective PR stories, which increased customer outreach and a 25% increase in sales.Over the course of my career, I have interacted with numerous brands and recorded notable achievements while at it:• Employed unrivalled PR strategies to lead the team that handled the Nigerian Breweries’ Golden Pen Awards for 4 years, and also led the project team for Maltina Teacher of the Year for 5 years.• Successfully led the PR team in its execution of the first Bigi Media Idol event to celebrate the top entertainment writers as a means to further boost its bragging rights as Headline sponsor of Nigerian Idol season 6.• Recognized as the Storytelling Team lead that designed the Post Humorous Awards for the Fearless Brand which was presented during the grand finale of Felabration 2021. “A good PR story is infinitely more effective than a front-page ad.” – Richard Branson. As a public relation professional, I also key into the unique approach of developing a cohesive PR stories that turn distracted consumers into partners and bring underperforming business to the mainstream.If you would like to discuss more about my experiences and accomplishments, connect with me on LinkedIn or contact me directly via email: ✉ ify.odita@gmail.comI look forward to connecting with you!