- Leading a multi-brand holding company with a focus on fashion, healthcare, IT, and deals.- Managing and scaling five brands: Be Desi, Be Dapper (Fashion), Protecto (Healthcare), ByteLabs (IT), Giggles, and Mad Deals (Deals).- Driving innovation and business growth across multiple sectors through digital disruption.- Pioneering eCommerce strategies and expanding market reach in both B2B and B2C markets.

- Overseeing the strategic direction and operations of a high-quality men's shirt manufacturing business.- Leading the initiative to establish a Factory-to-Consumer (F2C) model through eCommerce, streamlining direct sales from the manufacturing unit to customers, ensuring better pricing and quality control.

- Spearheaded the development of the eCommerce division, launching direct-to-consumer sales channels for a brand previously reliant on dealers and distributors.- Successfully transformed the brand’s digital presence, enabling it to reach consumers directly through eCommerce platforms, increasing market penetration and customer engagement

- Led operations and eCommerce strategies for three eCommerce websites: Clicknshop.lk (deals), Grocerypal.lk (grocery via LAUGFS Supermarkets), and Kokath (Japanese products).- Played a key role in the overall LAUGFS Group eCommerce strategy, including LAUGFS Gas and LAUGFS Supermarkets, especially during COVID-19, where I optimized digital platforms to support business continuity.- Managed cross-functional teams to execute large-scale projects, enhancing the company’s digital performance across multiple industries.

Privileged winner of Dialog-Wow.lk Emerging Leader of the Year 2016. Responsible for leading a dynamic team of 40 experienced sales professionals and leveraging to reach a LKR 2 billion business (50% YOY Revenue Growth), in enhancing sales bottom line and market growth along with assuring continuous professional development of employees.• Stirred a team that acquired an exceptional record of 25,000 products and 400 merchants in the local marketplace in a year overseeing sales cycle, imports, business development, after sales services and content management• Implemented technical improvements and processes to the existing infrastructure to support scalability. Strategically involved in all marketing activities, including on-site merchandising and email marketing, whilst working to develop ROI, SEO & CLM.• Exploited a viable market for consumer electronics – launching of international brand ‘Nikai’• Developed plans for strategic site redesign and new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Congruently being the idea behind the launch of the Wow.lk Agent App and Native App. • Establishment of the B2B portal and pioneered double opt-in WhatsApp marketing

• Established imports of TVs’ and other consumer electronic brands to cater to consumer preferences and expanded product range with increased turnover• Initiated the A/C category along with building affiliations for exclusive after sales-services, driving business growth from zero to 25 million• Created Digital Advertising portfolio with effective pricing strategies and policies providing e-commerce business solutions to large and reputed brands and corporates.• Topgrading workforce through implementing Key Performance Indicators (KPI) to achieve talent base of 10 employees that swiftly acquired merchants from a mere 30 to 200 and expanded the product catalogue from 3000 to 15000 products

• Championed team achievement for Q4 in 2013, resulting in 2 executives achieving 50% and 10 agents contributing to the remaining 50% of an elevated target of 15 Million• Drove year-over-year results for top accounts and exceeded expected sales target by 50-100% each month • Strategize and launched innovative deals catering to various target markets to attract new customers and strengthen engagement with existing ones