Security and observability platform used by some of the world's largest device manufacturers---• Built the marketing team from scratch (team, plan, KPIs, budget, tools, etc.)• Successfully launched a fresh brand identity, based on a new product story• Executed high-impact PR campaigns (coverage in TechCrunch, The Verge, Ars Technica, etc)• Leveraged content and SM strategies to drive a x10 in organic website traffic, to over 50,000/month• Provided marketing support for B2B Sales efforts, resulting in a multimillion-dollar pipeline• Fostered strategic alliances with the Linux Foundation and the Zephyr Project• Served as a focal point for industry analysts, key customers, and partners

Kubernetes troubleshooting platform. Garner 2021 Cool Vendor in Monitoring and Observability.---• Brought the company out of stealth with a $21M Series A • Drove hyper growth to close a $42M Series B in less than 12 months• Grew web traffic to over 1M visitors in the first year, to support a PLG motion• Built the marketing up from scratch, defining plan, KPIs, budget, org, tools, etc.• First executive in the organization – a focal point for all cross-team alignment efforts

Application and data security provier. x7 GMQ leader. Acquired by Thoma Bravo in 2019 for $2.1B. ---• Managed a team of PMs, SEO/SEM, content experts, devs, and designers (Israel, US & UK)• Leveraged digital channels to deliver $100+M in Net New pipeline in 2020• Creative direction for all digital marketing materials (ads, web, content, etc.)• Drove Imperva’s digital transformation into a hybrid SECaaS business• Conducted experimentation to optimize journeys, engagement, messaging, and conversion• Engaged across all levels of the organization, from executives to individual contributors

SECaaS application and network security. Acquired by Imperva, reaching $150M ARR in 2018.---• Built the marketing organization with E2E responsibility for growth, brand, GTM, etc.• Lead a team of growth marketers, content writers, SEO/SEM, dev, and designers• Face of the brand (appearances in Forbes, Newsweek, Le Monde, ABC, BBC, NYT, and more)• Brand owner and creative lead for all design work• Writer and editor for research papers, blogs, whitepapers, and microscopy

Digital marketing agency, working with leading local and multinational brands.---• Executed digital campaigns for industry leaders (Amdocs, Arkia, Zim, AFI, etc.)• Tech lead for the agency, responsible for workflows, training, documentation, etc.• Consulting customers' IT and dev teams on SEO and Marketing tools integration • Consulting customers marketing teams on media buying, branding, web design, UX, and CRO

Built and managed an in-house digital marketing agency, growing it to 600+ accounts over ~3.5 years.

Author of "The Sisyphean Complex".Winner of the Golden Quill Award (CISAC) for the best debut novelist.