- Launched MBC group digital assets (Shahid, MBC.net) & Anghami, acting as a co-founder for DMS office in Cairo- Recruited, coached and supervised and retained DMS-Egypt digital sales team, leading to an overall 200% YOY sales revenue increase for 4 consecutive years- Developed and maintained a sound structural plan and roadmap- Supervised content production process and created a network of outsourced producers- Established sales goals for teams by forecasting and developing annual sales quotas for products; projecting expected sales volume and profit for existing and new digital products- Worked with C-level management to develop monetization strategies for all platforms and products represented by DMS in North Africa - Served as a business representative at major industry events, conferences & trade shows- Set expenditure forecast for agencies and ensured they meet/exceed expectations for financial performance- Managed all aspects of publisher relations on a strategic level, designated profit sharing and contractual agreements and ensured profitable long term relationship with stakeholders

Teaching Digital Marketing Strategies & Digital Transformation to master’s students.