Igdal Parnes is an entrepreneur an consultant, partner of PARNES PLANNING AND CONSULTING, a planning, mentoring and training company, focused on Strategy, Marketing & Communication and Management. Founder and former director of DIGITALIZA BRASIL, a worldwide publisher distributor company. Former associate director at OLIVEIRA&CARVALHO a management and legal taxes consulting company, where he acted as advisor on marketing strategy, and handled main accounts agreements.Along 2017 and 2018 Igdal also ran a radio-web show, MARKETING WITH NO MISTERY, at BLÁ-FM, an important web radio in Brazil.Igdal teaches at FGV (Fundação Getulio Vargas) and IBMEC MBA and Corporate Program and has developed and presents a group of video-class training programs available at main digital platforms.Former General Director of Campus-Elsevier Brazil and member of Elsevier international Science and Technology management team. Igdal has worked in several advertising agencies; Planning and General Accounting Director of Caio Domingues, Accounts Group Director of Provarejo, Accounts Director of Promo Ogilvy Mather and Supervisor of Standard Ogilvy Mather.Has developed and participated in the assembling of several marketing projects and was responsible for servicing large and important customers, such as: Petrobras, Xerox, BNDES, Sony Music, Mesbla, Brahma, Royal Fleischmann, Bausch Lomb, Chase Manhattan among others. Has honored awards such as “Planning Professional of the Year” (Brazilian Advertising Association), “Top Sales”, “Clio Awards” “Best Marketing”, “Top Marketing”, “Columnists”, "Best Publisher of Southern Brazil" (Jornal do Comércio and Caixa Econômica) and "Jabuti Award" (a publishing award).Former member of the Brazilian Association of Marketing and Business (ABMN in Portuguese), of the International Newspaper Marketing Association (INMA), and of the National Council of Self-Regulation in Advertising (CONAR in Portuguese).

>Was in charge of the Editorial, Marketing and Sales strategy in Brazil>Handled Operation, Finance and Production in a matrix structure> Was in charge of the digital move Campus is performing in Brazil>Took part in the international steering committee of Elsevier Science and Technology books

> Has restructured sales dept and improved revenue in 15% in 2 years> Has reduced the commercial dept cost in 25%> Implemented special sales projects, bringing back to the company advertising agencies and clients who had left in prior years > Won “Top of Sales” Award

> Was in charge of Petrobras` institutional campaigns, supporting marketing strategy and communication programs > Also developed Xerox products campaigns and managed some Sony Music launches. .> Responsible for Lachmann Group advertising and for BNDES communication programs.> Won “Top of Marketing”, “Best of Marketing” and “Professional of the Year” awards