My name is Israel García-Díaz, and I am an experienced creative specialist with a robust background in Art Direction and UX/UI Design, backed by over 15 years of professional experience. I hold a Bachelor of Arts in Public Communication, specializing in Graphic Design, from the University of Puerto Rico (2003), along with a Professional Certification in Video and Audio Production from CCAT Puerto Rico (2012). My passion for interactive entertainment led me to earn a Master of Science in Interactive Entertainment from the Florida Interactive Entertainment Academy at the University of Central Florida (FIEA, UCF) in 2018.Throughout my career, I have held key roles—including Junior Art Director, Art Director, and Associate Creative Director—primarily within the advertising sector. I’ve had the privilege of collaborating with leading brands such as Honda, Acura, P&G, McDonald’s, Covidien, Walgreens, BBVA, and more. These diverse experiences have given me a deep understanding of emergent media and industry trends, equipping me with a versatile skill set across fields like 3D animation and UI development for video games.Currently, I am an Experience Designer at Electronic Arts (EA Sports), where I have contributed to titles such as Madden 20, Madden 21, Madden 22, and College Football 25. My dedication to innovation, attention to detail, and commitment to crafting immersive experiences drive me to deliver exceptional work. As I continue my journey in creative design and interactive entertainment, I remain passionate about leveraging cutting-edge technologies to create engaging, boundary-pushing experiences that resonate with audiences and help shape the future of our industry.
Listed skills include Creative Direction, Art Direction, Copywriting, Outdoor Advertising, and 12 others.