Iggy Collazo Email & Phone Number

Winter Garden, Florida, United States

Arlington, Tn

Part Owner, Advertising / Distribution Director of the community newspaper for the Arlington and Lakeland suburbs. The View 38002 is a free monthly newspaper circulating 12,000 papers (by post, house to house and high traffic distribution points) in these suburbs.

Arlington, Tn

Assisted teacher in creating a climate of acceptance and learning for all students. Implemented lesson plans and individual student goals and objectives pursuant to Teacher direction. Assisted with tracking student progress of individual goals.

Arlington, Tn

Adhere to the curriculum and lesson plans assigned by the regular teacherFollow procedures and achieve lesson goals.Assign and explain homework.Oversee students outside of the classroom including in the hallways and cafeteria.Comply with all school regulations and policies at all times.Take attendance and document daily notes.Ensure classroom and work is kept clean and orderly.Oversee the normal classroom rhythms and activities.Compile a report for the teacher for when he/she returns.

Greater Memphis Area

Daily national newspaper (250K of circulation) / news internet site (2.7M visitors)Account Executive – Advertising AgenciesBuilt and maintained relationships with advertising agencies, such as NSA Media (based in the US), DDB Latina, JWT Thompson, GroupM, and Arco Publicidad. Serviced clients, such as Clorox, Coca Cola, Wal-mart, Quaker, Unilever, Procter & Gamble, Walgreens, KFC / Pizza Hut, Church's Fried Chicken, Krispy Kreme, and others.Managed $26 million in multimedia agency accounts.Negotiated placement rates for both yearly or per-project ad-placement efforts with advertising agencies and/or direct clients, both in Puerto Rico and US.Monitored and serviced all clients’ ad-placement needs for all company’s products (paper and online).Served as liaison between company contacts and client on all day-to-day issues.Worked and developed relationships with all management levels both within the company and the client’s teams.Developed multimedia promotional efforts within company’s products for ad placement in special events (news coverage and promotion of sports / entertainment events). Acquired client sponsorship for packages.Increased billings by an average of 3% versus the previous year, both within existing clients and new business acquisitions.

Developed media plans (TV / Print / Radio / OOH / Internet) for clients, such as Frito Lay-Quaker, Clorox, Plaza Carolina, Esso, ICI Paints, Lilly del Caribe, Chivas Regal, and 11Q. Developed media strategies, conducted media negotiations, and presented plans to clients.Developed and presented strategic media plans for potential clients in new business pitches.In charge of strategic planning and management of the accounts.Evaluated effectiveness (cost / communication) of plans recommended / implemented; developed analysis and reports from data gathered; and conducted post-analysis for broadcast buys.Evaluated competitive environment, including threats and opportunities, for the brands.Led, supervised, and trained two media planner / buyers.

Developed media plans (TV / Print / Radio / OOH / Internet) for clients, such as Colgate-Palmolive, Census 2000, Taco Bell, SunCom, Hasbro, Outback Restaurants, Carvel Ice Cream, and Videosonics.In charge of strategic planning and management of the accounts.Analyzed business competitive environment and consumer and media data to develop strategic plans for clients focused on market, media opportunities, and return on investment (ROI).Achieved media negotiations 10-15% above market standards. Obtained over $1 million of added values for clients to maximize efforts and ROI.Served as liaison with the US Hispanic Market Agency (MediaEdge) for the development and implementation of the Census 2000 media plan.Led, supervised, and trained a group of five team members (two media planners and three media buyers).

Public Relations Firm; Coordinated media placement of press releases for clients, such as Microsoft Corporation, Colgate-Palmolive, First Brands, Banco Santander, Johnson & Johnson, and AT&T Miami / Puerto Rico.Coordinated events, such as press events and new product launches. Served as traffic coordinator for print / video productions.Prepared publicity reports; designed and compiled print materials for presentations and press kits.Performed research for project development, ongoing projects, and new business presentations.Organized and set up media interviews, lectures, conferences, and other personal appearances for clients.Played key role in the development, preparation, and presentation of campaign proposals for existing and potential clients.

Planned and coordinated events; prepared and compiled print materials for presentations and press kits; and confirmed attendance to press events, involving client interaction.