Iggy Collazo

Iggy Collazo Email and Phone Number

Multimedia Marketing Executive @ Orange Observer
Iggy Collazo's Location
Winter Garden, Florida, United States, United States
About Iggy Collazo

Advertising Professional with 20+ years of experience driving company profits through highly successful communications, media, and strategic marketing plans.• Outstanding relationship builder skilled at quickly establishing new clientele, actively maintaining existing accounts, and boldly negotiating beneficial contract terms. Always a key player in team work.• Demonstrated expertise in competitive analysis, report preparation, budget projections, and event coordination; capable of adapting to different work environments and procedures quickly.• Consistently looks beyond existing processes and implements innovative techniques to acquire new business and establish additional revenue streams. • Bilingual with strong international business experience; fluent in English and Spanish (written and spoken).• Knowledge of media and advertising applications, such as Adtrack, Adserve, Media Insight, Media Professional (Arbitron), and TGI; proficient in MS Word, Excel, and PowerPoint; experience with PC and Mac systems.

Iggy Collazo's Current Company Details
Orange Observer

Orange Observer

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Multimedia Marketing Executive
Iggy Collazo Work Experience Details
  • Orange Observer
    Multi Media Sales Executive
    Orange Observer Feb 2020 - Present
    Winter Garden, Florida, United States
  • The View 38002
    Part Owner / Advertising Director
    The View 38002 Jun 2013 - Aug 2019
    Arlington, Tn
    Part Owner, Advertising / Distribution Director of the community newspaper for the Arlington and Lakeland suburbs. The View 38002 is a free monthly newspaper circulating 12,000 papers (by post, house to house and high traffic distribution points) in these suburbs.
  • Arlington Elementary School
    Special Education Paraprofessional - Functional Skills Class
    Arlington Elementary School Jan 2019 - Jul 2019
    Arlington, Tn
    Assisted teacher in creating a climate of acceptance and learning for all students. Implemented lesson plans and individual student goals and objectives pursuant to Teacher direction. Assisted with tracking student progress of individual goals.
  • Arlington Community Schools
    Substitute Teacher
    Arlington Community Schools Aug 2017 - Jan 2019
    Arlington, Tn
    Adhere to the curriculum and lesson plans assigned by the regular teacherFollow procedures and achieve lesson goals.Assign and explain homework.Oversee students outside of the classroom including in the hallways and cafeteria.Comply with all school regulations and policies at all times.Take attendance and document daily notes.Ensure classroom and work is kept clean and orderly.Oversee the normal classroom rhythms and activities.Compile a report for the teacher for when he/she returns.
  • Ara Media - Digital Billboards
    Sales Respresentative
    Ara Media - Digital Billboards Nov 2012 - Nov 2013
    Greater Memphis Area
  • El Nuevo Dia / Elnuevodia.Com
    Account Executive
    El Nuevo Dia / Elnuevodia.Com Sep 2005 - Apr 2011
    Daily national newspaper (250K of circulation) / news internet site (2.7M visitors)Account Executive – Advertising AgenciesBuilt and maintained relationships with advertising agencies, such as NSA Media (based in the US), DDB Latina, JWT Thompson, GroupM, and Arco Publicidad. Serviced clients, such as Clorox, Coca Cola, Wal-mart, Quaker, Unilever, Procter & Gamble, Walgreens, KFC / Pizza Hut, Church's Fried Chicken, Krispy Kreme, and others.Managed $26 million in multimedia agency accounts.Negotiated placement rates for both yearly or per-project ad-placement efforts with advertising agencies and/or direct clients, both in Puerto Rico and US.Monitored and serviced all clients’ ad-placement needs for all company’s products (paper and online).Served as liaison between company contacts and client on all day-to-day issues.Worked and developed relationships with all management levels both within the company and the client’s teams.Developed multimedia promotional efforts within company’s products for ad placement in special events (news coverage and promotion of sports / entertainment events). Acquired client sponsorship for packages.Increased billings by an average of 3% versus the previous year, both within existing clients and new business acquisitions.
  • Eje Sociedad Publicitaria
    Associate Media Director
    Eje Sociedad Publicitaria Jan 2003 - Sep 2005
    Developed media plans (TV / Print / Radio / OOH / Internet) for clients, such as Frito Lay-Quaker, Clorox, Plaza Carolina, Esso, ICI Paints, Lilly del Caribe, Chivas Regal, and 11Q. Developed media strategies, conducted media negotiations, and presented plans to clients.Developed and presented strategic media plans for potential clients in new business pitches.In charge of strategic planning and management of the accounts.Evaluated effectiveness (cost / communication) of plans recommended / implemented; developed analysis and reports from data gathered; and conducted post-analysis for broadcast buys.Evaluated competitive environment, including threats and opportunities, for the brands.Led, supervised, and trained two media planner / buyers.
  • Young & Rubicam
    Associate Media Director
    Young & Rubicam Jan 1996 - Jan 2003
    Developed media plans (TV / Print / Radio / OOH / Internet) for clients, such as Colgate-Palmolive, Census 2000, Taco Bell, SunCom, Hasbro, Outback Restaurants, Carvel Ice Cream, and Videosonics.In charge of strategic planning and management of the accounts.Analyzed business competitive environment and consumer and media data to develop strategic plans for clients focused on market, media opportunities, and return on investment (ROI).Achieved media negotiations 10-15% above market standards. Obtained over $1 million of added values for clients to maximize efforts and ROI.Served as liaison with the US Hispanic Market Agency (MediaEdge) for the development and implementation of the Census 2000 media plan.Led, supervised, and trained a group of five team members (two media planners and three media buyers).
  • Burson-Marsteller
    Account Coordinator
    Burson-Marsteller Jan 1995 - Jan 1996
    Public Relations Firm; Coordinated media placement of press releases for clients, such as Microsoft Corporation, Colgate-Palmolive, First Brands, Banco Santander, Johnson & Johnson, and AT&T Miami / Puerto Rico.Coordinated events, such as press events and new product launches. Served as traffic coordinator for print / video productions.Prepared publicity reports; designed and compiled print materials for presentations and press kits.Performed research for project development, ongoing projects, and new business presentations.Organized and set up media interviews, lectures, conferences, and other personal appearances for clients.Played key role in the development, preparation, and presentation of campaign proposals for existing and potential clients.
  • Font & Vaamonde Advertising
    Account Coordinator
    Font & Vaamonde Advertising Jan 1995 - Mar 1995
    Planned and coordinated events; prepared and compiled print materials for presentations and press kits; and confirmed attendance to press events, involving client interaction.

Iggy Collazo Skills

Media Buying Media Planning Digital Media Advertising Outdoor Advertising Social Media Marketing Market Planning Public Relations Online Advertising Press Releases Radio Event Management Event Planning Sponsorship Publicity Broadcast Integrated Marketing Brand Development Advertising Sales Digital Marketing Digital Strategy Television Copywriting Direct Marketing Newspapers Mobile Marketing Marketing Communications New Media Online Marketing Facebook Email Marketing Creative Direction Social Networking Video Production Interactive Marketing Content Strategy Corporate Communications Multimedia Media Relations Social Media Marketing Strategy New Business Development

Iggy Collazo Education Details

Frequently Asked Questions about Iggy Collazo

What company does Iggy Collazo work for?

Iggy Collazo works for Orange Observer

What is Iggy Collazo's role at the current company?

Iggy Collazo's current role is Multimedia Marketing Executive.

What schools did Iggy Collazo attend?

Iggy Collazo attended Universidad Del Sagrado Corazón.

What skills is Iggy Collazo known for?

Iggy Collazo has skills like Media Buying, Media Planning, Digital Media, Advertising, Outdoor Advertising, Social Media Marketing, Market Planning, Public Relations, Online Advertising, Press Releases, Radio, Event Management.

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  • Iggy Collazo

    Independent Marketing And Advertising Professional
    United States
    1
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