- Develop and execute marketing plans that support the business objectives for assigned market segments- Develop, implement, and track the ROI of marketing programs such as email, social media, digital campaigns, and events- Write and/or proofread marketing collaterals such as email, social media copies, blog posts, flyers etc.- Work with cross-functional teams to develop and support their marketing needs- Conduct market research and analyze trends to identify new marketing opportunities- Work with internal or third-party resources to effectively execute marketing campaigns