Irene Githua Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

Nairobi, Kenya

Brand DevelopmentContent MarketingBrand positioning and evolutionBrand and marketing strategy developmentComplete brand and marketing infrastructure from ideation through to scaleSocial media strategy, development, and executionVideo ProductionPPCSEMSEOWeb design and developmentDeep dive analysis and evaluation of all marketingClientsSeveral nonprofits, finance, real estate companies, ICT, small and businesses medium-sized companies spanning a variety of industries.HighlightsConsistently grew social media engagement by at least 25 - 180% Increased brand and product awareness with every client by at least 30-150%Achieved marketing campaigns with higher than average CTR achieving as high as 14.2%Modernized brand identity and messaging to increase visibility and revenues

Nairobi, Kenya

Marketing Strategy | Content | SEO | SEM | PPC | Remarketing | Marketing AutomationI was tasked with the role of spearheading the launch of the new startup as well as develop a go-to-market strategy and rollout for the business as well as their various SAAS products. Developed and designed an award-winning company profile that has since generated millions in sales.Managed digital marketing assets and strategy through their corporate and product websites. Managed SEO, search, and display marketing to improve search traffic by 40% within the first 4 months. Drove sales efficiency by implementing marketing automation and developing innovative and omnichannel digital marketing programs to deliver top-funnel leads and accelerate the customer journeyStrategized product messaging and positioning for 2 SAAS products based on market trends, competition, and product development. Aligned teams internally and conducted a rigorous 5-day sales training.Developed various sales tools including product info packs for use by the sales teamDeveloped and rolled out a marketing strategy SAAS Procurement System (Procure.ke) which currently has over 500 active users.

Nairobi, Kenya

Go to Market StrategyBusiness CopyDigital Media ManagementSearch Engine Optimization

Nairobi, Kenya

Content | SEO | SEM | Email Marketing | RemarketingI was commissioned to audit, plan and implement an SEO strategy for all CentumRe digital assets, grow their reach, usage and usability. The assignment encompassed paid and organic traffic to their main property website, 7 micro-sites as well as launch and grow usage of their mobile app. Achieved position 1 on google for 16 major keywords within the first quarter.Achieved first page on google for 137 major keywords within the first quarterIncreased organic web traffic by over 70%Increased conversions on the website by over 34%Grew the number of mobile app downloads from zero at the time of launch to 1.5k in under 2 months

Nairobi

Marketing Strategy | Content | SEO | Video Production | Social Media | Website Design & DevelopmentMy role was to develop and maintain high-impact, data-centric marketing channels to drive fundraising, community-building, and advocacy for disadvantaged Kenyan youth across 8 counties.Oversaw and grew social media presence by creating content Produced high-quality impact videos to share success stories, fundraise and raise the level of brand recognition in the donor community.Developed organization and program content. Wrote and disseminated over 1055 posts, articles, and videos.Spearheaded the re-design and development of the website and an employability portal to digitize onboarding on students and job matching with registered employers.Generated over 6 million impressions across social media platforms with continued growth month on monthIncorporated SEO best practices into all web content which saw an increase of 300% in organic growth which more than doubled funding within the first year.

Nairobi

Trained over 2000 Kenyan Entrepreneurs in the Google Small Business Bootcamp. The training equipped participants with hands-on skills on how to create an effective digital plan, design a simple website, use google business tools, appear on google searches and use social networks to grow their business.

Nairobi, Kenya

User Interface Design | User Experience Design | Product Development | Project ManagementInitially contracted to design the look and feel for Safaricom.com, my role quickly grew into designing user experience and design for all Safaricom products with a web or mobile customer channel including Selfcare, Safaricom Live, Online Bundle Purchase, Safaricom Business Portal and Skiza Tunes among many others.Worked effectively in the VAS, financial services department, a fast-paced environment. Safaricom is recognized as the most valuable company in the region and 14th in Africa.Worked closely with the development, product, and marketing teams to create fully robust features that meet technical and business requirements.Increased mobile data revenue by reducing customer nuances through the implementation of improved customer journey process flows.

Nairobi, Kenya

Deployed Microsoft SharePoint Intranet for the Africa RegionDeveloped the Website for the Africa RegionDeployed Intranet for Actionaid KenyaConducted Web Training across Africa

Nairobi

Website Development, Content Development and Maintenance

Online Media Centre for the Nobel Peace Laureate, Prof. Wangari MaathaiGreenBelt Movement websiteEmail

Nairobi

Website Design, Development & MaintenanceContent DevelopmentE-Newsletter Development

Nairobi

Graphic DesignWeb DevelopmentInterface Design (Applications)

Nairobi

Portal Design & DevelopmentWeb DevelopmentWeb Strategy

Nairobi

Website DesignGraphic Design

Nairobi

Intranet Development

Nairobi

Newsletter Design