Ivan Gluschenko Email & Phone Number

Алматы, Казахстан

PR & Marketing communications agency

Алматы, Казахстан

Алматы, Казахстан

Almaty

Development of PR strategy for Huawei brand in Kazakhstan & CADevelopment of media relations, improvement of brand awareness among media & target audiencePreparation & holding of events in Kazakhstan & 4 CA countries (Tajikistan, Kyrgyzstan, Uzbekistan, Mongolia)Organization of test, video reviews of Huawei products by media & bloggers.

Almaty

- development of marketing strategy, advertising campaings, plans and budgets - development and evaluation of corporate site functionality- monitoring of leadgeneration, - administration of bankastana.kz copporate site and landing pages- management and coordination of document flow with legal and financial departments- coordination of agency workflow on site, banner, application development- special projects with Wargaming, OneTwoTrip

Almaty

- Development of marketing strategies, plans and budgets for Smartclub projects (Besmart.kz, shop.besmart.kz, from.ae, scredit.kz, idoctor.kz etc.)- Development and control over implementation of marketing strategy for Tengribank. - Coaching of team in making of Smartclub projects development plans.- Organization and analysis of marketing investigations. - Control over solution of customers problem, treatment of negative in social networks. - Directing and coordinating of… Show more - Development of marketing strategies, plans and budgets for Smartclub projects (Besmart.kz, shop.besmart.kz, from.ae, scredit.kz, idoctor.kz etc.)- Development and control over implementation of marketing strategy for Tengribank. - Coaching of team in making of Smartclub projects development plans.- Organization and analysis of marketing investigations. - Control over solution of customers problem, treatment of negative in social networks. - Directing and coordinating of marketing activities and policies in offline and online, working with advertising and promotion managers.- Hiring, training, and performance evaluations of marketing staff and overseeing their daily activities (13 people)- Control and development of projects brand books. - Development and oversee of special projects implementation. - Development and evaluation of new site functionality. - Daily monitoring of sales and traffic data in Google Analytics, Yandex Metrics, CRM. - Daily monitoring of context, targeting advertisements, email marketing effectiveness.- Implementation of SEO - Directing and coordinationg of internal business processes. Show less

- Corporate site (samsung.kz) administration. - Digital media planning, SEO. - Monitoring and analyzing of online campaigns efficiency via Omniture and Google Analytics. - Development and execution of online projects (pre-order campaings,online shop-in-shops, etc.) - Management and coordination of document flow with legal and financial departments.- Coordination of agency workflow on site, banner, application development.- Launch of online shop-in-shop project with top… Show more - Corporate site (samsung.kz) administration. - Digital media planning, SEO. - Monitoring and analyzing of online campaigns efficiency via Omniture and Google Analytics. - Development and execution of online projects (pre-order campaings,online shop-in-shops, etc.) - Management and coordination of document flow with legal and financial departments.- Coordination of agency workflow on site, banner, application development.- Launch of online shop-in-shop project with top four retailers.- Special projects with Bayan Esentayeva, GGG. Show less

- Counting of deals and negotiation conditions with sales houses and site owners. - Development of media strategies and tactics for new products and services including first digital campaign for Apple in Kazakhstan. - Maintaining legal documentation (Contracts, Annexes, Invoices etc.) with sales houses and site owners. - Development of content for company SNS content strategy.

- Monitoring of global and local mobile market. - Initiation and managing of internal projects (development of new services and products) - Testing of mobile devices. - Briefing of advertising agencies on creation of POSM. - POSM, websites copywriting. - Preparing of investigations on mobile market for sales, marketing department. - Cooperation with mobile vendors. - Optimization of websites kcell.kz, activ.kz

- Development and maintaining of PR and SMM strategies for clients. - Relations with press, bloggers, opinion leaders. - Event management for Nokia new product launches, events for bloggers. - Copywriting.

- Analyzing of advertising profitability.- Development of new services, creation of a new content, the manufacture control, placing of orders for content manufacturing.- Analyzing of the external information (advertising of competitors, popularity ratings, merchantability music, video, pictures).- Development of new advertising channels. - Control of advertising production process . - Interaction with legal owners of a content, developers of a content (the conclusion of… Show more - Analyzing of advertising profitability.- Development of new services, creation of a new content, the manufacture control, placing of orders for content manufacturing.- Analyzing of the external information (advertising of competitors, popularity ratings, merchantability music, video, pictures).- Development of new advertising channels. - Control of advertising production process . - Interaction with legal owners of a content, developers of a content (the conclusion of contracts, the control of execution of obligations, the control of preparation of the reporting on legal owners, the control of dispatch of reports). - The control and management of sales of channels: SMS dispatches, push-SMS, CRM. - Searching of new partners, signing of contracts, start up of projects. - Writing of technical projects for new services.Control over execution. - Selection of a content for a company wap-web-site, manufacturing of banners. - Preparation and tracking financial calculations with partners. - Preparation of offers for tenders from cellular operators. - Selection and preparation of RBT for downloading, content uploading on operators, agregators sites. Show less

- Multimedia content processing- Development of advertising prints.- Interaction with legal owners of a content, developers of a content (the conclusion of contracts, the control of execution of obligations, the control of preparation of the reporting on legal owners, the control of dispatch of reports).

Master'S Degree, Language Interpretation And Translation

Education record