Ignacio Asenjo Email & Phone Number

Madrid, Es

CRM/Marketing Automation project management- Definition and presentation of strategy (business model, data model, technical requirements...)- Meetings with clients and internal teams- Take advantage of interdepartmental synergies - Meet customer expectationsDesign and execution of campaigns and journeys- Campaign layout (html and creatives) and journeys configuration- Use cases approach based on the customer lifecycle- Dynamic content, advanced segmentation (scoring) and database nurturing (landing pages)- Tools used: Hubspot, SFMC, Acoustic, ClickDimensions and BrevoReporting- Monthly report presentations- Insights identification- Implementation of learnings

CRM implementations: taking requiriments, tool analysis, technical solutions according to business needs and customer training sessions. CRO project with DKV: responsible for the implementation and measurement of experiments and A/B tests using Google Optimize and Hotjar. In charge of optimizing Paid campaigns for different products/services: - Google Ads: display, search and smart. - Facebook/Instagram Ads: prospecting and remarketing. - LinkedIn Business Manager: prospecting and remarketing. Email marketing strategy consultant.More tools used: Zendesk, Hubspot, Sylius, Sendpulse, Trello, Figma, Data Studio and Jira.

- Housing and parking renting management.- Renting opportunities generation and customer acquisition through advertisement in several webs such as Idealista, Fotocasa, Pisos.com.- Real estate advice and personal relationship with the clients. -Tracking created opportunities as well as the closing enting deals.- Organization and execution property visits.

UI web design and implementation. · Creating landing pages and websites (new trade fairs) for both own institution and external organization products. · Updating and changing formats on the website to complete the modernization of those. Having always in mind a responsive design. · Improving the websites usability as the main goal of the set of previous and following tasks.Responsible for the crosswise content management of several sites through Oracle CMS: Fitur, MBFWMadrid, ARCO... · Meetings with the different trade fair departments in order to present us de contents they want to highlight, update or change. · Feedback and advices to trade fairs about the contents with the aim to know them the benefits and limitations of Oracle CMS. And thus, accomplished our usability goal. · To provide relevant information relating to trade fairs and publish quality content frequently. Optimization and tracking support of customer acquisition and conversion through Google Analytics. · During the intern I was making a basic level course about Google Analitycs (Aicad Business School). · To gather data from the entire interaction process by users with the websites. · To carry and present reports about those behaves to the related trade fairs. · To fix miskate, verify the content efficacy and check the users stepts through the funnel. CRM implementation project (Salesforce). · Being part of the team in charge of the establishment. · Attendance at presentations on the running and applications of the platform. · Participation in test and training sessions.

- Responsible for the website optimization, making a clean, update and usable design.- Person in charge of planning, executing and managing SEM and Facebook Ads campaings: Budget: 3.000€ Nº of campaings: 4 KPIs: CRT and lead conversion rate. Strong points: Display ads desing and digital benchmark analysis.- Web content and internal documentationdevelopment.- Other used tools: Google Analytics, Wordpress, Office, SEMrush and Hootsuite.

Crm And Marketing Automation Postgraduate Degree

Digital Business Bachelor'S Degree

Marketing Degree, Marketing/Marketing Management, General