Ignacio Ayala Email & Phone Number

Paraguay

Responsable de establecer la posición de Fortaleza Inmobiliaria como la opción de inversión preferida, desarrollando planes de marketing efectivos y ejecutando programas para generar valor y satisfacción en los clientes. Comprometido en apoyar a las personas en la formación de su patrimonio y en contribuir al éxito financiero a largo plazo.

As the Marketing Manager at EMCESA within the Riquelme Group, I am responsible for overseeing marketing strategies and initiatives for a brand portfolio that includes Munich Beer, Munich Chopp, Munich Ultra, Munich Original, Polar, Polar ICE, Bengala, De la Costa (TONIC, Water, Soda, Electrolyte), Niko, and Kampito. My role involves developing strategies, creating marketing plans, and executing effective marketing campaigns. I manage the marketing structure, analyze market trends and opportunities to enhance brand visibility, and customer engagement. I work closely with teams such as sales, logistics, manufacturing, and advertising agencies to ensure a consistent brand message aligned with the company's objectives.

Asunción, Paraguay

I specialize in developing marketing strategies that attract users while ensuring company profitability. As a Marketing Manager, I have experience defining marketing budgets, assigning tasks, and managing a team of communicators, AV editors, designers, and marketing specialists. By effectively coordinating and leading the team, we work together to achieve marketing objectives and drive success.My expertise lies in conducting market research, analyzing consumer trends, and creating compelling campaigns to engage target audiences. I leverage various marketing channels and tactics, such as social media, content marketing, SEO, and paid advertising, to maximize brand exposure and generate leads.I closely monitor campaign performance, using data-driven insights to optimize strategies and achieve measurable results. By allocating resources efficiently and aligning our activities with financial goals, I contribute to the company's growth and profitability.

Asunción

Responsible to guide the success of the postpaid product and selling of devices with postpaid plans. In charge of customer loyalty, definition of the content of the plans, massive / promotional prices of terminals, supervising the sales channels and defining the communication of the product marketing campaigns. Develop agreements with brands and associations to enhance customer acquisition, competitiveness and fidelity.

Barcelona Y Alrededores, España

Business Unit - Connectivity - Create new sales growth opportunities by creating a network of customers (public relations). Market research and strategy development. Maintain customer relations to uphold the quality and ensure customer loyalty to our products.

Barcelona

Market research analyst. Strategic Advisor for the operator Yoigo. Development and implementation of the Business model. Monitor sales force performance through key performance metrics, report variables changes in the market and identify new business opportunities.

Asunción Paraguay

Managing the marketing budget. Develop and implement the marketing plan and operations for all Cibersons products and services. Brand development (MONCHIS, CONSIGO, SPOBBY) manage the campaigns timelines and advertising guidelines. Stakeholders and customer relationship management to enhance the marketing of Cibersons products. Conduct market research to identify new business opportunities.

Paraguay

Managing the project budget. Responsible for delivering, planning, evaluating and monitoring new projects. Leading and managing IT, commercial, product development and marketing teams for each project.

Paraguay

Product budget management. Responsible for guiding the success of our SMS, WAP products. Setting strategy, roadmaps and define the features of the products. Responsible for services profit and loss.

Paraguay

Advertising budget management. Creating and Overseeing campaigns for different operators in 38 countries. Work with other departments such as sales, IT, customer service. Responsible for the media and the creative team (Creative writers, Designers and Audio Visual editors).

Paraguay

Interact and sell through our corporate clients such as Claro, Movistar, Personal, Ancel and Entel in Chile, Uruguay and Argentina

Paraguay

Sell Advertising campaigns.

Asunción, Paraguay

Relationship with suppliers. Events organization for important brands such as UNILEVER (OMO and REXONA), COCA-COLA, PECHUGON, ITAIPU, among others; both in Asunción and in the whole country. Development of Marketing materials, activations and prepare the budgets for different advertising activities.

Master Of Business Administration - Mba, Social Sciences

The EAE MBA Barcelona increased my knowledge in business management and administration. I worked with the main management tools.

Bachelor'S Degree Of Marketing And Advertisement, Marketing/Gestión De Marketing, General, 9

Knowledge of Marketing main tools and funcitonality, business administrations and advertisement development and impact on sales.

Master In Digital Marketing And Ecomerce, Marketing/Gestión De Marketing, General, 9

Activities and Societies: Resolve and advice regarding real cases of real businesses Lead projects according to the digital environment.