Ignacio Cailá Caragol Email & Phone Number

Barcelona, Cataluña, España

General Manager for BYD Stores @Quadis in Catalunya, Com. Valenciana, Balears and Aragón

Barcelona

Developing commercial strategy for e-mobility and electric vehicles

México

As the Sales Director for Buick, GMC and Cadillac for Mexico, and coordinating a direct+indirect teams of 9 people my main responsibilities were:- Lead omnichannel sales strategy to ensure market share and profit targets- Maximize customer satisfaction in all purchasing process- Grow the value of premium brands in Mexican market- Participate in long term portfolio definition - Be the voice of the customer with other departments, and ensure customer centricity in all our decisions- Be the representative of the company in the dealer council, ensuring financial profit of our network and making decisions to pursue win win solutions- Negotiate sales incentives budget and commercial offer with marketing and finance departments- Engage team and dealer network in all the brand initiatives & products- Use Business Intelligence to identify opportunities or trends and aligns internal strategyIn this period my main achievements were:- Increasing 1.1 pp in luxury segment vs previous year- Volume record with a very successful launch of a new generation of our products in a key strategic segment

México

As the Regional Sales manager for Central America & the Caribbean countries and coordinating a team of 3 area managers my main responsibilities were:- Define, negotiate & follow up Business Plans per country- Develop the company business plan for the region for wholesale, retail sales and profit- Design a new Balance Scorecard to align company and importers interests and motivate results achievement including seasonal campaigns, and tactical campaigns to maximize results in key months for each market- Establish new small and medium fleet policy that allowed to increase 30% its volume - Set up new operative standards to maximize sales and customer experience- Motivate, support, follow up and train area managers to achieve individual goals- Establish new customer satisfaction survey to have the pulse in each market and define strategies with each importerIn this period as a regional manager my main achievements were:- Best year ever in 2018 for the region in market share- 6 months of volume record- New format of Business Plan and aligned Balance Scorecard which allowed to exceed targets- New Customer Satisfaction survey for the region

México

As a National Sales Manager in Mexico and coordinating a team of 6 area managers my main responsibilities were:- Define monthly strategy to achieve retail sales and wholesales for each dealer- Motivate, support, follow up and evaluate area managers team- Identify market potential for each dealer and help area managers to engage network to achieve individual goals- Develop tactical campaigns for specific products in specific months and specific regions- Implement strategic programs to maximize sales and customer experience- Define with area managers team the priorities, identify together opportunities, and define activities to improve results- Revise and adjust operative standards to meet customer expectations- Organize regional campaigns and coordinate dealers with area manager to ensure resultsMy main achievements were:- 105% sales achievement- 2 consecutive "2 best months ever"- JD Power award for GMC brand as best purchase experience for our customers

México

As a District manager I and coordinating 12 dealers my main responsibilities were:- Communicate monthly targets to each dealer- Negotiate inventories to ensure product availability in each regional market and achieve wholesale goals- Revise monthly marketing plans with each dealer- Impulse brand initiatives and operative standards- Identify market potential and define strategies to maximize results- Motivate, engage and develop sales forces of each dealerAchievements:- Increase retail sales 16% vs previous year- 132% target achievement for wholesales target

Barcelona Y Alrededores, España

In the export area, I was part of the team of Fleet Sales and Remarketing. This department was responsible for the fleet channel sales to our importers and remarketing activities. As a operations coordinator my main responsabilities were:- Agree Business Plans with the importers- Analize operations generated by importers and negotiate conditions- Budget management of the area for all the activities and coordination with finance- Forecast future fleet sales of the markets in order to allocate the proper budget for the following yearsIn this position I was also able to participate in the definition of a new communication process with our importers and other involved departments in the fleet sales process

Barcelona Y Alrededores, España

In the SEAT International Aftersales Marketing team I was leading a strategic project related to customer loyalty. As a project manager my main responsabilities were:- Define the roll out plan in all the importers of SEAT S.A.- Sell and implement the project in a international level for all the countries- Develope and communicate sales support and PoS materials- Analize competitors in each market and define pricing strategy- Generate cross selling activities with the sales deparrtment of SEAT S.A.I also participated partially in the launch of a e-commerce platform for the aftersales department of SEAT S.A. Spain.

Barcelona Y Alrededores, España

In the export area I was part of the SEAT International Fleet sales & Remarketing team as a marketing specialist. My main responsabilities were:- Define media planning - Coordinate marketing campaigns in the fleet specialized media- Develope ATL&BTL materials for all SEAT markets- Organize international events and promote SEAT brand in Fleet Sales markets

Barcelona Y Alrededores, España

As a Key Account Manager for the automotive industry I was responsible to increase and optimize the sales and proffitability of our activities in marketing and coaching activities. My main activities were:- Coordinate the coaching team involved in process optimization in the official SEAT agencies- Generarte added value for the customer, by giving feedback of our coachings and sharing best practices- Generate addev value for the company providing training and polyvalence to our coaching team- Prospect the market and prepare offers for new potential customers. In this field we were able to increase the business turnover by 30% for the coaching line- Search for win win solutions with the customers that increased flexibility and results on both sidesI also participated in marketing and communication strategy of the company

Barcelona Y Alrededores, España

In the SEAT Spain marketing aftersales department I participated as a marketing specialist. My main activities were:- Develope and comunicate PoS materials to be implemented in the spanish market- Develope ATL&BTL materials- Analysis of customer satisfaction studies and develope actions in SEAT Network process to maximize results- Manage pilot phase of new business lines in the aftersales market and promote them in the Network

Barcelona Y Alrededores, España

In the expansion department, in charge of new stores openings, I was participating in the team as a controller. In commuincation with the architects and construction providers I was in charge of the purchase orders, budget deviation analysis, and invoicing coordination.

Barcelona Y Alrededores, España

As a salesmen in branch office, I was responsible to support in offering to customers retention products and help in daily operations of the office.

Barcelona Y Alrededores, España

Managing the daily movements of the funds, and ensuring its correct accountability.

Programa De Dirección General

Posgrado Gestión Empresarial

Administración Y Dirección De Empresas, Especialidad Marketing

Activities and Societies: - Curso de introducción al Mercado de Valores

Education record