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A multifaceted marketing and communications professional with a passion for developing new products and bringing unique concepts into the marketplace. An entrepreneurial mind that has proven a perfect fit for rapidly evolving organizations that need to build or increase their penetration through product innovation and tailored marketing strategies. A proven history of implementing corporate priorities, designing, and executing marketing and business development plans and procuring sustainable growth both in the U.S. and international markets.Contributed in the development of more than 150 new products and championed a broad portfolio of international marketing and commercial initiatives that accelerated the long-term success of small firms and global brands.
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C.M.OWishyooSan Mateo, Ca, Us -
Advisory BoardWishyoo Jan 2015 - PresentSan Mateo, Ca, Us• Designed, built, and launched a patented technology featuring the first social greeting card. Achieved exponential user base growth in more than 90 countries worldwide.• Developed and commercialized digital platform. Created the concept and organized the development of the final product. Hired staff of 15 code developers and delivered a fully functional product, which achieved a U.S. patent in 2018.• Orchestrated communication and marketing operations. Designed the go-to-market strategy and actualized long-term product life cycle and as well as platform's UX and UI in conjunction for external communication agencies.• Scrum Project Leader, delivering, maintaining, and marketing the WishYoo platform. Architected roadmap that ensured organic growth. Built advertising campaigns, led negotiation with partners and reseller network, and performed global business development via 600+ schools, charities, and hospitals.• Elevated product profile and delivered via Public Relation and media coverage. Secured public product recognition through usage by media personalities like Oprah Winfrey, Steven Spielberg and more than one hundred other Hollywood A-listers. -
Marketing Director - Service And Cultural IndustriesTrade Commission Of The Embassy Of Spain In Miami Aug 2000 - Jan 2015• Represented Spain’s economic development and international trade interests in the U.S. Advised Spain Trade Commissioner, as well as Spanish industry associations and CEOs. • Conceptualized and executed strategic roadmap, strengthening Spanish companies’ positioning as valued partner and supplier of products and services. Facilitated and contributed to more than 400 commercial partnerships.• Developed a series of specific programs to enhance spain's exports in industries like Publishing, Logistics, Furnishings, Education Services, Content delivery and Media.• Advised and consulted to more than 700 Spanish companies in business operations, technology, digitalization, and marketing.• Created industry roadmaps for promotion of different products and services through strategic partnerships, promotional actions, and company advisory services.• Developed a Market Research team who focused on identifying disruptive forces and technology trends. The team analyzed cutting-edge technologies that could increase the footprint of Spanish companies in the U.S. -
Professor Division Of Continuing EducationUniversity Of Miami Jul 2006 - Jul 2008Coral Gables, Fl, UsAs a Marketing Professor I taught classes on International Marketing and Organizational Behavior to UM International Students at the Koubek Center -
Manager International Business DevelopmentPuratos Jan 1996 - 2000Groot-Bijgaarden, Brussels, Be• In Spain - Accelerated revenue performance via creation of new HORECA product division, integrating 12 new product lines and launching more than 300 new products in three years.• Expatriated to the U.S. (L1-A) to lead the company’s new vertical integration strategy into direct distribution, mirroring the success of similar initiatives in European markets. • Contributed to the corporate acquisition program of 5 local distribution centers throughout the U.S. and quickly aligned their operations with new corporate vision. Built corporate structure and logistics network and collaborated across global teams to drive penetration in the HoReCa and frozen product segments.• Defined new growth strategy, demand planning, marketing plans, operating structure, business development, new logistics, and customer support for the South Florida Distribution center, serving 500 customers in the State. -
Area Sales Manager - Health And Life InsuranceBupa Jan 1994 - Nov 1996Uk, Australia, Spain, Chile, Poland, New Zealand, Hong Kong Sar, Türkiye, Brazil, Mexico, The Us, Middle East, Ireland, Saudi Arabia And India., Gb- Responsible for directing a new direct salesforce team in Spain's central region.- Created and implemented sales strategies that could maximize rapid growth, including a telemarketing team and direct marketing campaigns.- Led negotiations for local marketing and promotional events in Shopping Centers and Malls in Spanish central region.
Ignacio Doncel Skills
Ignacio Doncel Education Details
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Florida Atlantic UniversityInternational Business -
Florida Atlantic UniversityMarketing -
Esic Business & Marketing SchoolGeneral
Frequently Asked Questions about Ignacio Doncel
What company does Ignacio Doncel work for?
Ignacio Doncel works for Wishyoo
What is Ignacio Doncel's role at the current company?
Ignacio Doncel's current role is C.M.O.
What is Ignacio Doncel's email address?
Ignacio Doncel's email address is id****@****ail.com
What is Ignacio Doncel's direct phone number?
Ignacio Doncel's direct phone number is +195433*****
What schools did Ignacio Doncel attend?
Ignacio Doncel attended Florida Atlantic University, Florida Atlantic University, Esic Business & Marketing School.
What are some of Ignacio Doncel's interests?
Ignacio Doncel has interest in Children, Politics, Environment, Education, Science And Technology.
What skills is Ignacio Doncel known for?
Ignacio Doncel has skills like Marketing, Marketing Strategy, New Business Development, Strategic Planning, Social Media, Marketing Communications, International Business, Strategy, Public Relations, Business Development, Social Media Marketing, Strategic Communications.
Who are Ignacio Doncel's colleagues?
Ignacio Doncel's colleagues are Mubeen Hassan, Emma Tenembaum.
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