Ignacio Guzmán Serrano Email & Phone Number

Oslo, Norway

Madrid, Comunidad De Madrid, España

- Aptitudes: Agile methodologies, design thinking, Miro, Google sheets & Slides.- Support within the digital design team of user interaction processes (companies and individuals) with the bank's digital channels (mobile application and website) through Agile Methodologies.- Definition of OKRs measure system of the Retail team and its monitoring through Excel.- Staffing monitoring data task for Q1 & Q2 via Excel, contacting LATAM design teams to define project assignation… Show more - Aptitudes: Agile methodologies, design thinking, Miro, Google sheets & Slides.- Support within the digital design team of user interaction processes (companies and individuals) with the bank's digital channels (mobile application and website) through Agile Methodologies.- Definition of OKRs measure system of the Retail team and its monitoring through Excel.- Staffing monitoring data task for Q1 & Q2 via Excel, contacting LATAM design teams to define project assignation system.- Agile methodologies learning sessions for Definition, Development, Testing and Launch of all lines of digital product design (first contact with applications Figma and Jira).- Market research using secondary market data to study digital experience trends in the bank industry.- Definition of 2 digital customer journeys (requesting a loan and car insurance) for individuals through the ‘app’: * 6 sessions to define contracting processes. * Active listening and note collection in 16 online interviews. * Qualitative data collection and preparation from Miro platform. Show less

Madrid, Community Of Madrid, Spain

- Aptitudes: MS Powerpoint & Excel, Sennslab, databases –internal and Ikea-.- Data analysis in Client Solutions team, monitoring brand health, Brand Power, sponsorship /advertising campaigns and consumer behavior.- Auditing and testing of surveys for data collection.- 5 quantitative studies: identifying last Q data collected from surveys or DDBB in big time series Excels. Then, transfer and audit of respective data in the final client presentation (in ppt) to analyze and get… Show more - Aptitudes: MS Powerpoint & Excel, Sennslab, databases –internal and Ikea-.- Data analysis in Client Solutions team, monitoring brand health, Brand Power, sponsorship /advertising campaigns and consumer behavior.- Auditing and testing of surveys for data collection.- 5 quantitative studies: identifying last Q data collected from surveys or DDBB in big time series Excels. Then, transfer and audit of respective data in the final client presentation (in ppt) to analyze and get insights for actionable recommendations to suggest to the client.- 3 qualitative studies (1 neuroscience): Active listening in online interviews. Support and testing in different settings of neuroscience interviews. Elaboration of Eye tracking heat maps for Burguer King menu at the store.- Market research using secondary market data to define and understand the solar panel market for future client.- Brands I have worked with: BBVA, PlayStation, IKEA, Telefónica, Lactalis, Campofrío, Burger King, Zurich. Show less

Master'S Degree, Data Science & Marketing Analytics

- Machine learning algorithms studies applied to Marketing cases using R studio and Python. - Data Science consulting project Decathlon.

Business Adminsitration Degree, Business

(Erasmus+) Bba